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Expression of Interest Purpose and background The purpose of this EOI is to solicit applications from interested communication agency/firms to support Gazipur City Corporation (GCC) and SNV Netherlands Development Organisation for production of BCC materials and in the implementation of BCC campaign. GCC have designed a BCC campaign on sanitation behaviour with support from SNV, 2030 WRG and upward spiral. The focus behaviour is on containment upgradation targeting selected wards of zone 1 (Tongi) and zone 4 of GCC (Gazipur) under WASH SDG Programme. The aim of this campaign is to ensure environmentally safe sanitation at GCC through raise awareness, increase knowledge on septic tank and soak well, to finally motivate target audience to adopt the desired behaviours of upgrading their sanitation facilities. The overall objective to hire agency/firm is to produce different type of BCC materials including print materials, website development and implementing campaign mainly using inter personal communication (IPC) channel. Background In terms of sanitation, Bangladesh is an example of rapid progress in the South Asian region. Over a period of less than 10 years, open defecation has been reduced from 19% (in 2000) to less than 1% (in 2015). Situation of open defecation in Gazipur City Corporation (GCC) is slightly higher compared to national average of one percent. Baseline study on household sanitation facilities and hygiene in 2019 illustrated that 1.7 percent households don’t have access to toilet or open defecation found. The study findings highlighted that although a significant proportion of the population have access to toilets, the toilets are mostly unimproved, many are unhygienic and, for most, sludge ends up untreated in the environment, drains, waterways and marginal lands. So, ensure environmentally safe sanitation for its citizen is a challenge for Gazipur City Corporation. SNV Netherlands Development Organisation is implementing different Urban Sanitation initiatives in southern Bangladesh, Gazipur and at national level, under the leadership of Local Government Authorities (City Corporation and Municipalities) with support from National Government. One of these initiatives is the WASH SDG Programme, a multi-country intervention being implemented in 20 cities in Nepal, Zambia, Tanzania, Indonesia and Bangladesh, funded by the Netherlands’ Government (DGIS). The programme provides technical support focusing on Sanitation and Hygiene services to city corporation/municipalities, and is implemented at GCC, Jashore and Benapole Municipalities. Behaviour change communication (BCC) and demand creation is one of the core components of the Programme to improve sanitation. For the urban context, BCC tailored to different consumer segments will take into account the different needs, preferences and attitudes towards sanitation services. Without increased demand for sanitation services, the market for faecal sludge management and other sanitation services and the willingness-to-pay is limited. Considering this, GCC have planned to conduct BCC campaign to promote the selected focus behaviour. GCC conducted a baseline study on household sanitation facilities and hygiene in zones 1 and 4 in 2019 with support from SNV. The study findings highlighted that although a significant proportion of the population have access to toilets, the toilets are mostly unimproved and, for most, sludge ends up untreated in the environment, drains, waterways and marginal lands. In fact, only 32.2% of households have access to an environmentally safe toilets which prevent access to faeces by any animals or insects; and in which human faeces are contained for storage/collection in such a way that it cannot contaminate surface or groundwater. On the other hand, faeces from 38% toilets are going directly to drains, waterways or open field. This means that a significant number of buildings don’t have containment (either septic tank or pit) to contain faecal sludge. Septic tank is containing faeces of almost 50% toilets in Gazipur and remaining households are using different containment like single pit, twin pit or off set pit. Though 50% houses have septic tank, these septic tanks are unimproved. 99% septic tank don’t have soak well. Outlet of septic tank is connected with drain and effluent from septic tank is traveling through drain. So, black water from septic tank is ultimately ends up at river Turag and Chilai, canals and waterways. Analysing all the situation, focus behaviours for BCC campaign are:
Formative research was conducted targeting the focus behaviours. Based on the findings of formative research, three campaign concepts were developed targeting both building owners and engineers. After pre-testing these three concepts in the field, “Is your dream home complete” concept was finalized based on the opinion of target audience. In addition, an intervention plan has been developed incorporating a set of tools and activities targeting different audiences. SUBMISSION REQUIREMENTS
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