Terms of Reference
Hiring services of a consultant/agency to create online educational contents for farmers
Introduction:
According to the Household Income and Expenditure Survey (HIES) 2022, in rural areas, the share of agriculture as a source of income was 27.3% and nationally it was 16.6% in 2022. Additionally, in total, one-fourth of the working population (21.16 percent) is engaged in agriculture. Yet, rural farmers face numerous challenges, including limited access to information on modern agricultural practices, pest control, climate-resilient methods, and market trends. These challenges are compounded by the increasingly scarce natural resources, which demand more sustainable and efficient farming practices.
Despite the challenges, internet and smartphone penetration in rural Bangladesh is steadily increasing, opening new possibilities for digital education. With a rapidly growing audience for online video content, especially on YouTube, a channel specifically designed and developed to educate and support rural farmers presents an effective and scalable solution. This channel will serve as an accessible resource, addressing farmers’ critical knowledge gaps and providing them with practical, actionable insights. It will help improve their knowledge, interest in agricultural production, and livelihoods and create a more sustainable agricultural landscape.
Objective of the assignment:
The proposed online contents, designed specifically for rural Bangladeshi farmers and young farming enthusiasts, will deliver accessible, relevant, and actionable educational contents. Each video will focus on specific aspects of farming, providing step-by-step guidance that can be implemented immediately. The content will be created in collaboration with agricultural experts, government representatives, and local farmers to ensure it is practical, accurate, and culturally relevant.
The service provider will support the YASP team to facilitate the creation of this online farmers’ academy filled with agriculture related contents by curating trainers and creating the videos within the deadline of October 31, 2025.
The said organization will include all the relevant bills and contracts to the Private Sector Co-ordinator of GAIN Bangladesh.
Submission Dateline: 31st July 2025
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