 Bangladesh Red Crescent Society (BDRCS) BACKGROUND Bangladesh Red Crescent Society (BDRCS) was established by the President Order 26 of 1973 as an auxiliary to the Public Authority. We are, the Bangladesh Red Crescent Society (BDRCS) – part of the world’s largest humanitarian organization, The International Red Cross and Red Crescent Movement. We have stood beside the population of Bangladesh throughout history and have played a crucial humane role in the relief, rescue and rehabilitation of hundreds and thousands of vulnerable people trapped into the unfortunate calamities of floods, cyclones and other natural disasters in Bangladesh. Our work is outlined by our guiding principles, and our history shapes our morals and ethics. To enhance the deliverances further and continue in serving the people in need, as well build and maintain trust with all stakeholders, BDRCS is calling on experts to develop the Communication Strategy. ABOUT THE ASSIGNMENT The BDRCS Strategic Plan 2021-2025 is comprised of three strategic goals, four strategic hubs, five transformations, six humanitarian challenges and seven sectoral services. To implement this, BDRCS is committed to work more effectively and efficiently, ensuring that important information is managed and relayed at the right time, right places and to the right people, through the lenses of internal and external communications. The challenge of addressing humanitarian work requires strategic visibility and communication of the issues, impact, and potential solutions. As part of rolling out the BDRCS Strategic Plan, there is a need to develop a Communications Strategy to guide efficient and effective communication with stakeholders as well as amplify the voices of the people we work with. The Communication strategy will build on already ongoing efforts in communications. It is intended as an evolving, organic document that will adapt and change over the period of the BDRCS Strategic Plan. The key aim of the Communication Strategy is to strengthen BDRCS through establishing organization’s branding and overall messaging, raise awareness of the organization, engage with larger audiences and, increase support from donors, volunteers, and fund-raisers. OBJECTIVE OF THE ASSIGNMENT The objective of this assignment is to develop a Communication Strategy, which incorporates customised approaches to effectively inform and engage stakeholders (communities, programme partners, government, private sectors, donors, etc.), programme sectors and geographic locations, to facilitate collaboration in regular times and during emergencies. In addition, we want to strengthen the ability of country teams, the regional platform and partners to work together in creating and delivering high-quality, impactful and influential communications. This transition will require more consistency in terms of our branding values. Submission Deadline: 15th March2025 |
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