Solicitation to Develop and Market Nutritious ready to eat and ready to cook Fish Products


The Feed the Future Bangladesh Aquaculture and Nutrition Activity (BANA) is a five-year project of USAID to intend to improve nutrition through growth in the aquaculture sector growth.  BANA works in 21 districts of southwestern Bangladesh and two districts in the southeast.

In Bangladesh, the fisheries sector is contributing significantly in food and nutrition security through consistently providing adequate animal protein, almost 60% of total animal protein supply and more than 11% of the population of Bangladesh is engaged in this sector.

The market for ready to eat (RTE) snacks and meals and ready to cook (RTC) fish products has been flourishing in recent years, and there is an opportunity for fish based products to find a large market.  In addition, fish products are nutritious.  Using quality food fish from domestic fish farms and produced at high standards for taste, quality, and affordability, a Bangladeshi fish processor can find new revenue streams and Bangladeshi consumers will have good quality ready to eat fish options.  However, there are challenges in this sector which are making business difficult to reach the consumer.  


BANA is looking for a company in the food industry which will develop and market fish based process products.  These might be new products, entry into new markets or market segments or re-positioning existing products or and We are particularly interested in nutritious recipes and nutritious food for children.

Scope of Work

The selected partner should have a clear vision of a product and market for a nutritious ready to eat or ready to cook fish product.

BANA support shares the risk of new product development, marketing, or introduction of the product. 

During the period of BANA support, the selected partner will finalize and implement a marketing plan.  The marketing plan will identify and quantify the target market, define the value proposition of the product, plan the introduction/expansion, and show how the partner will source Bangladeshi fish for production including linkages to fish farmers to ensure safe fish production and procurement for maintaining quality.

Who can apply

The selected partner(s) will understand its market well.  It will have a plan to move forward with a new product or recipe, move into new markets, or grow its business.  The partner knows all the important elements of the market context, constraints, and competition;  has a clear understanding of the demand for RTE or RTC fish products;  and is ready to move forward with the product. 

Fish processing plants, fish processors, fish or meat based product manufacturing companies and similar should apply if qualified. "Qualified" means an established enterprise with a good track record.

Required documentation
If shortlisted for submitting the detail business proposal and budget, the potential partner will be required to submit:

  • A certificate of incorporation (for individual companies, a trade license);
  • Joint stock registration certificate (if applicable);
  • An organizational organogram of key personnel, inclusive of the names of such personnel;
  • Tax Identification Number (TIN);
  • VAT registration number;
  • Proof of a segregated account (providing the name and address of such an account);
  • Other valid papers (provided by government institutions).
  • Percentage of VAT and total amount of VAT should be mentioned in the proposal.

Submission details

Interested parties should submit a one page inquiry on the attached form on or before January 22, 2020, either online or via email to: mentioning the title of solicitation in the subject line.