Solicitation to develop & test a low cost feed formulation (import substitution) and Production & Marketing of the newly formulated fish feed


The Feed the Future Bangladesh Aquaculture and Nutrition Activity (BANA) is a five-year project of USAID to intend to improve nutrition through growth in the aquaculture sector growth.  BANA works in 21 districts of southwestern Bangladesh and two districts in the southeast.

Fish feed is the largest cost item for most fish farms; it is 70-80% of the farmer's variable cost.  Good feed is critical to raising good fish, and good feed can be costly in Bangladesh because many feed ingredients come from outside of the country.   The prices of these imported ingredients fluctuates, and transportation adds to their cost.  There are frequent concerns about quality as well.

BANA would like to support improvements and is offering a sub-grant to develop and test lower cost feed formulations, particularly those which use ingredients available within the country.

 and production and marketing of the new products so that the small & marginal fish farmer get the access of quality feed.


The selected partner(s) will develop and test a lower cost feed formulation or two.  WorldFish experts will assist with a review the formulation & ingredients, farm level tests will confirm effectiveness, and the partner will move toward commercial production and marketing.

Scope of work

The profitable sale of the new product is the key decision factor in selecting the partner.  The selected partner(s) will prepare a concise but high quality business plan which addresses marketing and distribution issues well along with a pricing strategy which ensures profitability.

The partner selected from this solicitation will develop the low cost feed formulation using local ingredients and receive support from WorldFish to review the formulation and check the quality of ingredients.  The partner should then test the newly formulated feed before market roll-out.

Key Deliverables

  • Business plan for the new product.
  • Lower cost feed formulation and manufacturing cost analysis
  • Appropriate approvals regarding the formulation
  • Other supportive documents as necessary

Who can apply?

Only qualified applicants should apply.  "Qualified" means an established business or organization with a track record in fish feed production and marketing in this industry.  The applicant must have existing research & development capacity to carry out this work;  funding will not support the creation of this capacity.

Applicants should understand that this is not an offer to hire their services, but rather this is intended share the risk of new product development.  This means that (A) cost sharing will be an important consideration in making this award, and (B) this activity is intended to be the catalyst for continued production without additional support from BANA.

Required documentation

If selected for the grant, the partner will be required to show:

  • A certificate of incorporation (for individual companies, a trade license);
  • Joint stock registration certificate (if applicable);
  • An organizational organogram of key personnel, inclusive of the names of such personnel;
  • Tax Identification Number (TIN);
  • VAT registration number;
  • Proof of a segregated account (providing the name and address of such an account);
  • Other valid papers (provided by government institutions).
  • The consulting firm must bear all annual income tax (AIT).
  • Percentage of VAT and total amount of VAT should be mentioned in the proposal.

Submission details

Interested parties should submit a one page inquiry on the attached form on or before December 7, 2019, either online or via email to: mentioning the title of solicitation in the subject line.