Water.org Bangladesh



Terms of Reference Communications Products for Bangladesh Business Case Study Background About Water.org Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to the global water and sanitation crisis. For 30 years, we’ve been providing women hope, children health and families a future. Thus far, we have reached 39 million people in 17 countries with water and sanitation solutions. In Bangladesh, we have positively transformed more than 4.2 million lives by mobilizing capital of more than $266 million. Summary Currently, Water.org Bangladesh is directly supporting Microfinance Institutions (MFIs) as partners through grants and technical assistance to provide affordable financing for water and sanitation solutions. We call this program “WaterCredit” since our work enables water and sanitation loans through which borrowers can create water and sanitation assets such as tube wells, latrines, etc. As a next step in our evolution, Water.org is designing partnerships with commercial banks and other financial institutions to deepen the market of water and sanitation financing. To this end, Water.org undertook a business case study to help persuade commercial financial institutions in Bangladesh, such as banks and non-banking financial institutions (NBFIs) to view water and sanitation (WSS) sector as an attractive market for lending. Water.org is currently undertaking efforts to synthesize insights across from the business case study and develop communication materials for internal and external audiences. Outputs for this synthesis include the following communication products: Executive Summary of the Business Case Study Case studies on Financial Institutions (FIs) Policy briefing note Scope of work – Communications Products for Bangladesh Business Case Study Aim and objectives This project will develop communication products for Water.org that include an Executive summary of the Business case study, case studies on the FIs studied in the business case report, and policy briefing notes addressing the Bangladesh government. The communication products developed under this project will enable Water.org to communicate our experience and expertise to other FIs to encourage them to partner with us, and also to help the Bangladesh government learn how Water Supply and Sanitation (WSS) lending can add value to their organization. The consultant for this project will plan and design communication materials that resonate across the targeted audiences in a powerful and actionable way with the larger goal to help increase the uptake of the WaterCredit model. The communications products for Bangladesh Business Case Study would seek to accomplish the following objectives: a. With the help of the Water.org team, extract and synthesize key information from the business case report as is pertinent to the two outlined audiences: FIs, and the Bangladesh government. b. Develop and design highly polished and professional content, keeping each audience’s main communication preferences in mind. Audience The communications products for Bangladesh Business Case Study should be developed and designed for two main audience groups: FIs (Banks, MFIs, NBFIs) who are currently not Water.org partners, but may benefit from a partnership Bangladesh government and policy makers who work on the water sanitation supply side Deliverables, to be delivered in both Bangla and English Introduction to WaterCredit Program: A simple 2-page document explaining Water.org’s presence in Bangladesh, specifically including: the types of support Water.org can offer, program impact to date, and a brief partner & beneficiary story. Four case study products: Based on the information presented in the business case study, design attractive and professional business case communication products. Each case study should be consolidated into a 2-page document that summarizes challenges faced by the partner, Water.org’s involvement, and the impact of Water.org’s involvement, including 1 brief beneficiary story. Briefing note (2-3 pages): Based on the research collected in the business case, design attractive and informational policy briefing notes aimed to help the Bangladesh government and policymakers understand how WaterCredit can benefit their programs and country-level targets. These briefs should also clearly identify areas in which Water.org can support the government’s objectives, as well as identify the obstacles that currently restrict FIs from accessing finance. A Power Point presentation with highlights of cases Timeline We anticipate that this assignment will take approximately six weeks. The assignment is expected to begin on November 1st 2021. All final deliverables will be due on December 15th 2021. a. October 15th: Proposals due b. October 25th: Sign contract c. November 1st: Assignment begins d. December 15th: Final deliverables due Skills and Experience To be considered for this project, the consultant must possess the following skills: Strong background in communications targeted to Water, Sanitation and Hygiene (WASH) and Bangladesh governments, experiences in financial sector and market-based WASH program will be an advantage Understands motivations of key audiences Strong experience in developing and designing communication materials Strong experience in translating technical material to more approachable language Strong English writing skills Proposal Requirements Individual consultants, consortia, or firms may apply. To respond to these terms of reference, please send the following to positions_bangladesh@water.org and zshabbir@water.org by 9:00am on October 15th, 2021. Brief technical proposal outlining the proposed approach, maximum 4 pages Budget proposal for the entire communications development project, separating staff time and miscellaneous costs Tentative timeline, with key milestone dates identified, including check-in points after content development and before design phase to ensure that content is correct and accurate List of qualifications highlighting similar past work, including 3 examples of relevant work to relevant audiences