United Lube Oil Limited, a concern of United Group, one of the largest business houses in Bangladesh, is serving as the sole distributor of PETRONAS Lubricants International in Bangladesh. The company is supplying all kinds of high performance lubricants, greases, coolants and functional fluid solutions to their customers nationwide.

They are expanding their business throughout the country. The company is now looking for a capable, energetic and proactive individual to fill the position of Executive – Brand Activation for Marketing Department.

Vacancy:  01

Job Role:

Introduce consumers to a new brand (or to a new release from a well-known brand) in a memorable way that associates the specific products with a longer-term positive experience and brand pull. Possess excellent consulting, communication and engagement skills, coupled with the ability to influence senior stakeholders in establishing / delivering transformational agenda to meet strategic objectives.

Job Responsibilities:

• Achieve category and segment wise budgeted ABP & AMP.
• Manage broadly the 4Ps: Product – Promotion – Place – Price
• Plan, roll out and evaluate all 7P Activities to create TOM & SOM.
• Understand business and translate stakeholders needs into value proposition for generating brand pull, sales and profit for the company.
• Ensure brand/product visibility through ATL, BTL & TTL activities.
• Assist in on-going control of annual marketing budget.
• Regular visits & relationship building events with key clients all over Bangladesh.
• Develop and implement periodic qualitative (Brand health, CSI) and quantitative (Market share, Census) research waves, pre-launch tests and focus groups.
• Strong analytical skills and ability to convert findings delivered through analysis into actionable with audio-visual presentation.
• Market intelligence and periodic in-depth update of competition with audio visual report.
• Work efficiently & effectively with internal cross functional teams, vendors and agencies.

Educational Requirements:

• University degree, preferable in Marketing / Business Administration / Advertising / Communication. Relevant postgraduate studies or MBA will be considered as an asset.

Experience Requirements

• Minimum 3-5 years of experience in sales & marketing or brand activation within Retail / FMCG / Engine Oil Industry including retail network & brand / product management.

Additional Requirements

• Advance level proficiency in MS Office, conceptual skill in Adobe Illustrator, Photoshop, visual graphics and Internet surfing.

Job Location: Dhaka

Salary: Negotiable

Compensation & other benefits:

• Medical allowance, Recreational Bonus, Provident fund
• Salary Review: Yearly
• Festival Bonus: 2 (Yearly)
  

Apply Procedure

*Photograph must be enclosed with the resume.

Application Deadline: 10 April, 2021