SWOSTI LTD

About Company:

Swosti [www.swosti.net] is a leading software development organization, currently focusing on Microfinance Software applications for different MFIs and Credit Cooperatives in Bangladesh. It is a sister concern of Bdjobs.com Ltd.

Please visit us at: Web: https://swosti.net; Facebook/Swosti.net; YouTube: SwostiWorld or LinkedIn: Company/Swosti-Limited to learn more.

Position Digital Marketer

Job Description:

Swosti Ltd., a leading software development company in Bangladesh, is seeking a creative and results-driven Digital Marketer to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote Swosti Ltd.'s software products and services. This role requires a deep understanding of digital marketing strategies, analytics, and the ability to drive brand awareness, lead generation, and customer engagement. 

Key Responsibilities:

  1. Develop and execute comprehensive digital marketing strategies to promote Swosti Ltd.'s software solutions and services. 
  2. Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels. 
  3. Create engaging content for social media, blogs, email campaigns, and websites to attract and retain customers. 
  4. Conduct keyword research, SEO optimization, and monitor website performance using tools like Google Analytics and SEMrush. 
  5. Analyze campaign performance metrics and prepare detailed reports to measure ROI and Improve future campaigns. 
  6. Create visually appealing and effective marketing materials. 
  7. Stay updated on industry trends, competitor activities, and emerging digital marketing tools and technologies. 
  8. Manage the company’s online presence, including social media accounts, and ensure consistent branding across all platforms. 
  9. Plan and execute email marketing campaigns to nurture leads and maintain customer relationships. 
  10. Work closely with the sales team to align marketing strategies with business goals and generate qualified leads. 

Qualifications:

  1. Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 
  2. Proven experience (2+ years) in digital marketing, preferably in the IT or software industry. 
  3. Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. 
  4. Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot, or similar platforms. 
  5. Excellent written and verbal communication skills in English. 
  6. Creative thinking and the ability to generate innovative marketing ideas. 
  7. Strong analytical skills to interpret data and make data-driven decisions. 
  8. Ability to work independently and as part of a team in a fast-paced environment. 
  9. Knowledge of the software development industry and its marketing trends is a plus. 

Expertise Needed:

  1. SEO & SEM: Expertise in optimizing websites for search engines and managing paid search campaigns. 
  2. Social Media Marketing: Proven ability to create and manage social media campaigns across platforms like Facebook, Whatsapp, LinkedIn, Twitter, and Instagram. 
  3. Content Creation: Strong copywriting and content creation skills for blogs, ads, and email campaigns. 
  4. Data Analytics: Proficiency in analyzing campaign performance and using insights to improve strategies. 
  5. Email Marketing: Experience in designing and executing email marketing campaigns to nurture leads and retain customers. 
  6. Graphic Design Basics: Familiarity with tools like Canva, Adobe Photoshop, or Illustrator to create basic marketing visuals. 
  7. UI/UX Design Basics: Familiarity with tools like Figma is a plus.
  8. Video Editing tool: Familiarity with tools like Adobe Premier Pro will be a plus.
  9. CRM Tools: Knowledge of CRM platforms like HubSpot or Salesforce for lead management and automation. 
  10. Project Management: Ability to manage multiple campaigns and meet deadlines effectively. 

Why Join Swosti Ltd.?

  • Opportunity to work with a dynamic and innovative team in the software development industry. 
  • Competitive salary and benefits package. 
  • Professional growth and development opportunities. 
  • A collaborative and inclusive work environment. 

If you are passionate about digital marketing and have the skills to drive Swosti Ltd.'s growth, we encourage you to apply and be part of our success story! 

How to Apply:

Or,

Please send your updated CV, portfolio (if applicable), and a cover letter with the subject line "Application for Digital Marketer" to ‘swosti247@gmail.com’.

Application Deadline: 18-April-2025