SWOSTI LTD

About Company:

Swosti Ltd. [www.swosti.net] is a leading software development organization, currently focusing on Micro-finance Software application development for different MFIs and Credit Cooperatives in Bangladesh. It is a sister concern of Bdjobs.com Ltd.

Please visit us at: https://swosti.net.  FB/Swosti.net; YouTube/swostiWorld

Position: Marketing / Creative Executive – Digital & Analogue

Position/Job Context: Marketing/Creative Executive – Digital & Analogue

  • The Digital Marketer is responsible for creating and implementing a comprehensive digital marketing strategy to increase brand awareness and drive sales. This position requires a strategic thinker with a strong understanding of digital marketing tactics, including SEO, social media & email marketing, and content marketing.
  • The position will require to promote our brand both online & offline and initiate & implement necessary steps, tools & activities to tap utmost benefits on a regular basis, single handedly.
  • You will monitor various online channels to find new business opportunities, answer to existing & potential clients’ queries and refer potential sales-lead to existing sales-men for conversion into realized sale.
  • The position will require efficient use of graphics designing tools, video editing tools, content development & writing skills, SEO, Word-press based website development & updating, social media marketing (Facebook/LinkedIn/YouTube/Messenger/WhatsApp etc.) tools etc.

Educational Requirement:

  • Graduation / Masters in Business/Commerce/Marketing/ Finance/Accounting only.
  • Digital Marketing Diploma will get preference.
  • Skills Required: Proficiency in Photoshop and Illustrator, Digital Marketing, Social Media, SEO & WordPress based website development. 

Job Description / Responsibility

  • Explore existing promotional & marketing activities of the organization and improve & maintain those to tap full benefits of digital promotional & other sales activities.
  • Create necessary marketing database, email, and social media advertising, and conduct advertising campaigns.
  • Design & develop promotional materials for various digital, print (banner, festoon etc.) & social media like Facebook, Web, YouTube, LinkedIn, WhatsApp etc. by using image & video editing tools.
  • Execute all digital marketing including Facebook posting, post boosting, and responding.
  • Oversee, develop & update the design and development of the Website (Word-press based)
  • Manage all online activities in relation to traffic acquisition, sales conversion, and reporting.
  • Be able to write unique and high-quality Website Content, Blog posts, Client Query-Answers, etc. from time to time, on a regular basis.
  • Research existing & future markets and industries to compare and create content that is innovative and original.
  • Launch Optimized Digital Campaigns through Google Ad words, social media, Blog, Website & email, etc. to increase company and brand awareness.
  • Coordinate closely with relevant teams (i.e. Sales, Product, and Technical) to plan and execute effective campaigns.
  • Create & develop Graphics, Layouts, Web Banners, Brochure & Catalog Design, Page Makeup, Website Ad, videos etc.
  • Plan Media budget for Digital Platforms
  • Address customer queries modestly and ensure customer satisfaction at all level.
  • Explain the services and their benefits to customers for maximizing the use of software.
  • Any other task assigned by the management.

Qualification Requirements

  • Expertise in Social Media Marketing including (but not limited to) Facebook, Instagram, LinkedIn, Google Ad-Sense, managing digital campaigns, and YouTube marketing.
  • Must have experience in Search Engine Optimization (SEO)
  • Expertise on Photoshop to create social media post.
  • Content writing both in Bangla and English.
  • Good Knowledge about Content Creation, Content marketing, and email marketing, social media content creation, social media marketing, and Brand Promotional activities.
  • Skills Required: Proficiency in Photoshop and Illustrator, Video editing, Social Media Marketing
  • Excellent interpersonal, communication and convincing skill.
  • Must be Enthusiastic, Pro-active, Punctual, Honest and Hard-working.

Additional Requirements

  • Age 25 to 40 years
  • At least 1 (one) year, with a proven track record of creating and implementing successful digital marketing campaigns.
  • Strong knowledge of digital marketing tactics.
  • Creative & Analytic.
  • Search Engine Optimization (SEO).
  • Content Writing & Creation.
  • Email Marketing & Newsletters.

Experience: At least 01 year experience.

Salary & Other Benefits

  • Salary is negotiable
  • Yearly two (02) festival bonuses.
  • Performance based yearly salary revision and profit sharing.
  • Activity based numerous operational & sales Incentives
  • Profit Sharing
  • Daily refreshment facility and lunch (subsidized) benefits.

Apply Procedure:

or,

Send your Application with CV to swosti247@gmail.com. Please mention the position you applied for and preferred job location in the Subject field of your email.

Application Deadline: 28 February 2023.