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Swisscontact is seeking proposals from potential firms/agencies willing to Promoting Digital Marketing Skills for Tour Operators and Hotels in Cox’s Bazar. People are at the core of what we do; we take pride in creating an atmosphere of continuous learning coupled with a strong focus on a collaborative work environment.
About PRABRIDDHI
PRABRIDDHI is a Local Economic Development (LED) project, funded by the Governments of Bangladesh and Switzerland, co-implemented by the Local Government Division (LGD) and Swisscontact. The current phase of the project (September 2020 – August 2025) focuses on further developing the LED approach in participating municipalities of Bangladesh, capacity building of stakeholders and facilitators of LED and anchoring of the approach on national level. The project is being implemented in seven municipalities - Shibganj, Jashore, Bogura, Bhairab, Dinajpur, Kushtia and Cox’s Bazar respectively.
Objectives
The overall objective of this intervention is to enhance the digital marketing capabilities of tour operators and hotels in Cox's Bazar, thereby improving their competitiveness and visibility in the tourism sector. The specific objectives of the intervention are:
- To provide comprehensive digital marketing training and support to tour operators and hotels in Cox's Bazar.
- To increase the online visibility and engagement of participating businesses, leading to growth in inquiries, bookings, and revenue.
- To establish a model for digital marketing capacity building that can be replicated and scaled across the tourism sector in Bangladesh.
Scope of Work
The scope of work under this intervention is to develop digital marketing skills and capacity of 250 tour operators and hotels in Cox’s Bazar.
The timeline for this intervention will be no more than 6 months from the date of contract signing.
For more details, see the attached RfP and the following links:
Detailed RfP, Activity Plan & Budget Template
Duration
The duration of the contract is 6 months, effective from the date of signing.
Reports to
The Consultant will report to the Team leader and work closely with the implementation team members.
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Required Skills and Qualifications
PRABRIDDHI is looking for consultants having:
- Demonstrated experience in designing, implementing, and evaluating digital marketing training programs
- Strengths in developing comprehensive and scalable digital marketing strategies for tourism businesses
- Previous experience in sustainable capacity building initiatives in the tourism sector
- Proven track record in the digital marketing industry, especially with small and medium enterprises
- Established network with relevant organizations in the tourism and digital marketing sectors
- Previous experience working with local government bodies or tourism associations in Bangladesh
- Detailed description of the organization's competency, strengths, and capacity in digital marketing training
- Legal registration and financial compliance documentation (Details can be provided upon RFP submission and request)
Submission Details
Interested bidders should submit the hard copies of technical and financial proposals and other necessary documents separately by August 08, 2024, to the following address:
Samaun Bhuiyan
Coordinator – Business Administration
PRABRIDDHI: Local Economic Development (LED)
Swisscontact Bangladesh
House 28, Road 43, Gulshan 2, Dhaka 1212
The Technical proposal should also be sent to bd.prabriddhi@swisscontact.org. ‘Submission of application for Promoting Digital Marketing Skills for Tour Operators and Hotels in Cox’s Bazar’ should be mentioned in the subject line of the e-mail. For inquiries and submission of proposals, please contact: bd.prabriddhi@swisscontact.org
Failure to do so will disqualify the tendering organization from the tendering process. If a proposal is not received in the manner specified in the request, it is deemed a non-qualifying proposal and will not be considered
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