Term of Reference (ToR)

For “Audio-Visual Documentary on Water Enterprise development for Shujola- Promoting Water Entrepreneurs and Digital Financing Mechanism in Bangladesh ”


Shujola- Promoting Water Entrepreneurs and Digital Financing Mechanism in Bangladesh is a 15-month (15 September 2019- 15 December 2020) pilot project that aims to ensure access to safe drinking water in Ready-Made Garments (RMG) workers’ residential communities. The project is funded by JT International SA. The project will test a new business model and facilitate designated public agencies to engage authorized private sector players (such as water technology companies) to extend the service delivery network through water entrepreneurship development. RMG workers and their communities will gain the ability to meet their daily water consumption needs at a low cost from water kiosks dispensing safe water, run by water entrepreneurs.

The Dhaka Water Supply & Sewerage Authority (DWASA) has already piloted this concept with Drinkwell, a water technology company, and established water Kiosks providing safe drinking water across Dhaka city. The results so far are very encouraging and water from Kiosks have gained traction in thousands of households and small businesses across the city. However, this pilot concept has been challenged by some limitations:

  • It cannot reach scale and go beyond areas where DWASA does not operate (Gazipur is outside the jurisdiction of DWASA);
  • Water technology company is heavily dependent on DWASA in terms of expanding its geographical reach but at the same time it does not have the capacity to provide operational and maintenance support to many water Kiosks on its own;
  • The commercial viability of the partnership between DWASA and water technology company remains to be tested;

Therefore, the project will add value to the existing concept by:

  • Assisting all market actors to establish detailed business plans and test the commercial viability of the business model.
  • Identifying, selecting and training local entrepreneurs to operate and maintain water kiosks in local communities on behalf of water technology company as its franchisees. The local presence and ability of local entrepreneurs to co-invest (either in terms of own asset or loan) will be an essential selection criterion. The franchise model will enhance the operational capacity of water technology company.
  • Expanding water technology company’s geographical reach within and beyond Dhaka city – this will be done by establishing water kiosks, operated and maintained by local enterprises, in Gazipur, Dhaka and Chattogram in partnership with Department of Public Health Engineering (DPHE), which is the designated public agency to provide water in Gazipur;
  • Facilitating the offer of loan products for local enterprises to invest in water kiosks as franchisees – this will be done in partnership with commercial banks so that relevant loan products are available for franchisees of water technology company;

Creating pathways for scale based on the commercial viability of this business model, learnings and experience of the different market actors during the 15-month pilot phase.

Objective of the Assignment

The objective of the assignment is to develop a video documentary by capturing the construction and operations of the water kiosks and activities surrounding it. The video documentary will essentially highlight a timeline that covers the construction of the water kiosks, launching event, operational activities of the kiosk, sales and distribution. The video is expected to have a timelapse of the activities as well as the struggles during the construction time, the joyous moments from the launching ceremony and expressions/comments from the customers and sellers.

Geographic location

Dhaka, Gazipur, Chattogram

Target Audience
The video will be presented to development sector partners, donors, influential actors in national and international development and relevant private sector entities.

Specific Tasks


  • Provide initial ideas on storyline;
  • Prepare a theme and draft a script of the story with support from Shujola team;
  • Conduct a pre-shoot location visit if necessary;
  • Based on the final script prepare a checklist for the footages to be collected;
  • Prepare and share a workplan.

Conducting field visit in the selected locations for collecting footages as necessary


  • Edit the available footages and photographs for developing the documentary and share the rough-cut and/or final cut with Shujola team. Incorporate feedbacks until Shujola team is satisfied with the deliverables;
  • Record the voice-over in English for the documentary.

Deliverable specifics

  • One high quality file of the video documentary (English version) in a hard drive/online transfer;
  • The duration of the documentary must be 3-5 minutes maximum;
  • The RAW files of the footages, and 50 high resolution photographs (minimum 3072 x 2048 pixels, resolution 300 dpi)

Submission guideline

Interested bidders are encouraged to attend a pre-bid meeting to be held on 19 September 2020 (Those who are interested to join the pre-bid meeting are requested to inform through (samaun.bhuiyan@swisscontact.org).

Interested bidders should submit the technical and financial proposals as separate PDF files and other necessary documents by 22 September 2020 before 5:00 pm to the email address mentioned below: 


Please mention in the subject line “Technical and financial proposal for Shujola Audio-Visual”

Note for bidders: The assignment is open to receive proposals from individual consultants, freelance filmmakers, creative agencies and AV production houses. This assignment may require close involvement of the filmmaking individual/agency/production house with the water entrepreneurs and their respective kiosks. The dates of the construction and Launching of the water kiosks may vary/change. The assignment holder may have to stay overnight in places near the kiosks to capture the activities happening around in time. There are minimum chances of using heavy shooting equipment’s, recreate scenes as the activities will take place in real time.

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