Terms of Reference (ToR)
for
“Conducting Awareness Campaigns amongst RMG Workers and their Communities on the Importance of Consuming Safe Water to Create Demand for Water Kiosks”

Background

The objective of this awareness campaign is to develop and promote awareness on the benefits of consuming safe water among RMG workers and their communities in RMG workers’ residential communities. The focus of the campaign will be to increase visibility of the water kiosks set up by water entrepreneurs in the community, create demand for the safe water and increase habituation among the target group on the use of the water kiosks. The success of this business model depends heavily on the marketing activities/promotional campaigns among the target group. Thus, the agency will pay a pivotal role to ensure that necessary demand is generated for each water kiosk set up by the project. The specific objectives of the campaign are:

  • To raise demand for the safe water produced by the water kiosks among the RMG workers’ residential communities;
  • To increase demand for the safe water produced by the water kiosk among local businesses such as tea stalls, restaurants and street food vendors;
  • To inform residents of the RMG workers’ residential communities about the newly-established water kiosks;
  • To develop and promote awareness on water-borne diseases and the prevention mechanisms among RMG workers and their communities to change their water consumption behavior.

A comprehensive awareness campaign should be designed and implemented so that residents of the RMG workers’ residential communities become aware and motivated to purchase safe water from the water kiosks to fulfil their daily consumption needs.

Submission Guideline

Interested bidders are encouraged to attend a pre-bid meeting to be held on 9 January 2020 (Those who are interested to join the pre-bid meeting are requested to inform through tamiz.mullick@swisscontact.org by 4:00PM 8 January 2020).

Interested bidders should submit the technical and financial proposals and other necessary documents as hard copy (financial and technical proposals in two separate envelopes) by 15 January 2020 before 5:00 pm to the address mentioned below:

Coordinator - Finance & Procurement,
Swisscontact, House 19, Road 11, Baridhara, Dhaka-1212, Bangladesh

 

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