Terms of Reference THE PURPOSE OF CONSULTANCY: The assignment involves producing two (02) narrative-driven PSAs that promote the importance of maternal and neonatal health services, raise awareness about danger signs during pregnancy, and highlight the harmful impacts of child marriage. A key focus is on encouraging the use of free government health services available to pregnant women at union hospitals in Rangpur, Bangladesh. The PSAs aim to support the Jononi project’s goal of strengthening maternal and neonatal health systems in alignment with the Government’s strategy to reduce Maternal Mortality Ratio (MMR) and Neonatal Mortality Rate (NMR). They will target communities benefiting from government services and emphasize how project efforts, in coordination with public systems and stakeholders, are helping overcome challenges and improve service utilization in rural Rangpur. These Terms of Reference (ToR) invites proposals from agencies to develop two (02) impactful, audience-focused PSAs reflecting these objectives. SPECIFIC OBJECTIVES: The PSAs aim to develop key messages on two (02) project focus areas:
These PSAs should also promote the utilisation of free services that are available at the government union and/or upazila level health facilities for pregnant women in Rangpur. In addition to the PSAs, the agency is also expected to capture meaningful, relevant photos and short reels from the developed PSAs for use on various social media platforms. The consultancy firm/individual will be hired on behalf of Save the Children as per the following Terms of Reference (ToR).
Proposal submission instruction: By 13/08/2025, sharp 03.00 PM for both ARIBA and electronic submission are applicable as follows.
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