Call for Proposal for Consultancy

Consultant for Design, testing and finalization of Maternal, Infant and Young Child Nutrition (MIYCN) Social and Behaviour Change Communication (SBCC) Materials for the Rohingya Response, Cox’s Bazar, Bangladesh.

Terms of Reference

Terms of Reference Summary

Commissioner Md. Ariful Kabir Sujan, Senior Programme Manager, Nutrition
Evaluation Manager Md. Ruhul Amin, Technical Advisor- Nutrition
Timeframe July 16- August 31, 2019;
Locations Cox’s Bazar, Bangladesh


Background on Save the Children’s Rohingya Response

Since 25 August 2017, more than 600,000 Rohingya have crossed into Bangladesh, fleeing large-scale violence and human rights abuses in Rakhine state, Myanmar. This new wave of displaced Rohingya adds on to a pre-existing Rohingya community in Cox’s Bazar area, amounting to approximately 821, 055 in total. The displaced Rohingya–this influx as well as previous waves–are staying in spontaneous settlements (most recent arrivals), make-shift camps (previous waves), in registered camps (those Rohingya that have been registered as refugees) and in host committees.

SMART survey findings confirm a serious public health and nutrition emergency among Rohingya children in Cox’s Bazar, including the earlier influx and the most recent arrivals. These surveys provided valuable information on the IYCF practices of the Rohingya population, but were not designed to provide any information, highlight or suggestions on knowledge and attitudes of the populations towards recommended practices, as well as cultural and social norms that may support/affect the recommended practices

After more than one year in the response, Save the Children has been able to set up a strong and robust seven sectors response, with a strong and robust Nutrition Programme. The organization scaled up interventions aiming at providing basic and skilled IYCF support in Mother Baby Areas and also in key settings like OTPs and health facilities, and BSFP/TSFP centers.

During this initial period the organization identified the limited availability of culturally sensitive and responsive SBCC materials for MIYCN and at the same time, organization is now starting to implement community based interventions (Mother to Mother support groups, house to house sensitizations and activities) and the need to have appropriate and culturally sensitive to the Rohingya culture and norms SBCC materials have been re-emphasized. In line with this and with the plans to scale up community based and lead interventions, the organization is planning to recruit an SBCC Materials Specialist for the development of relevant SBCC materials on MIYCN

Background on Nutrition programming under the Response

The recent SMART Survey in makeshift camps found that 11% Global Acute Malnutrition (GAM) among children aged 6-59 months and 26.9% of children of the same age group was suffering from Chronic Malnutrition. More than half (52%) of the children aged 6-23 months was affected by different grades of anaemia. Appropriate infant and young child feeding (IYCF) is essential for child survival, growth and development. Key IYCF practices are sub-optimal in makeshift camps, with only 26.4% of children aged 6-23 months were having access to minimum acceptable diet according to WHO recommendations. About 36% children (0-5 months) not exclusively breastfed and 21% of infants not initiated breastfeeding within one hour of birth. With regards to disease burden, diarrhoea and acute respiratory tract infections (2 weeks recall period) were found 19.5% and 45.3% respectively among children 0-23 months which have indirect link to childhood malnutrition.

The available data on nutritional status of children U5 and IYCF practices (see table below) of Ukhiya and Teknaf also indicates that there is need of nutrition services (both preventive and curative) in the host communities. 


Severity Ukhiya* Teknaf* Makeshifts
Prevalence of Acute Malnutrition among children 6-59 months by WHZ Global Acute Malnutrition (W/H <-2 z and/or oedema)
Severe (W/H <-3 z and/or oedema)
Prevalence of Chronic Malnutrition (Stunting) among 6-59 months  by HAZ Stunting (<-2 z score)
Severe Stunting (<-3 z score)
Early initiation of Breastfeeding within 1 hour after birth (0-23 months)  
Exclusive breastfeeding for children 0-5 months
Minimum acceptable diet (6-23 months children)

Objectives of the assignment

To develop social behavioural change communication materials for Maternal, Infant and Young Child nutrition promotional activities focusing on community based approaches and initiatives.


  • Desk Review of existing IEC/BCC materials and relevant documents
  • Field visits to get an idea about the context
  • Focus Group Discussions with beneficiaries
  • Discussion with SCI team members
  • Field Testing

The proposed approach should adhere to the following principles:

  • Participation: The materials development should involve appropriate, informed, consensual and meaningful participation from all key stakeholders, with a particular focus on the children, mother and communities we work with.
  • Capacity Building: Developing BCC materials should seek to build the technical capacity of the SC Nutrition, Nutrition Sector, partners and other stakeholders focused, who can provide support to the design and implementation of the materials.
  • Transparency: The materials development must clearly document the process used and share with bigger audience for validation and fine tune,
  • Rigour: BCC materials development should be in accordance with the following aspects: culturally appropriate, carries right messages, relevant with GoB guidelines, and timeliness.
  • Utilisation: Save the Children’s Rohingya Response team places strong emphasis on ensuring BCC materials development assignment we undertake/commission are useful and well utilised. The users for this BCC materials are likely to be as follows: Save the Children’s Nutrition, Health, Field Coordination teams, WASH, Nutrition Sector, and Nutrition partners under the Rohingya Response. Proposals should include initial thoughts regarding how the materials will be explored, addressed and shared internally, externally, and with the children and communities participating in the project, in order to maximise use, to be fleshed out during the inception stage.
  • Value for Money: We are committed to ensuring that materials development assignment we commission/ undertake are conducted in a way that represents value for money (VfM)

Responsibilities/ Scope of Work:

The role of the Consultant of SBCC Materials development is to provide technical services in the design of SBCC materials on MIYCN that are culturally appropriate for the Rohingya population living in Cox’s Bazar. Following tasks will be performed by the individual consultant in close collaboration with Save the Children International Nutrition Team in Cox Bazar:

The Job Responsibilities include

  • Review existing SBCC materials used for MIYCN promotion
  • Field visit for developing understanding about project activities and beneficiaries
  • Facilitate focus group discussions with field workers in the Rohingya camps to better understand the practices, cultural norms and beliefs of the Rohingya population in relation to MIYCN
  • Designing SBCC materials likes flip charts, posters, fliers, flash cards for review by the nutrition team in SCI Cox’s Bazar
  • Share draft SBCC materials with SCI Nutrition Team and incorporate feedback
  • Conduct field test of the materials, make review and develop final draft version of the materials
  • Share and finalize final version of the materials
  • Supply the final version of soft copy of materials (high resolution, low resolution and print ready version with all specifications for the printer)
  • Any other related tasks that may be provided by the SCI Nutrition Team within the consultancy timeframe

Expected Deliverables

  • One (1) set of SBCC materials for community based approaches (poster, flier, flip chart and flash cards) 
  • One (1) set of IEC materials for use in facility (poster, flier, flip chart and flash cards) 
  • The final production of SBCC materials will be submitted in soft copies both PDF and EPS.
  • All materials should be four colors. If needed for printing original copy (ies) of photographs and sketches to be supplied to SCI


The consultant should include a timetable of activities (Technical Section) by date. The consultant is expected to begin the assignment immediately after agreement signing and accomplished by 40 days.

Mode of Payment

To be decided later.

Experience, qualifications, skills and competencies of the consultant/consultancy team:

  • The consultant/ firm should have at least 3-5 years of experience in designing SBCC materials
  • Experience/ evidence of doing similar types of materials development on MIYCN promotion
  • Excellent understanding of the context in Bangladesh
  • Excellent facilitation and in-depth analysis skills

Child Safeguarding 

The consultant must read, sign, and adhere to Save Children’s Child Safeguarding Policy. Save the Children reserve the right to conduct background checks for all shortlisted applicants, in addition to collecting references from previous clients.


All drafts and final BCC materials, materials should be submitted to Save the Children in Bangladesh in both hardcopy and electronic versions. The ownership of the materials rests in Rohingya Response Nutrition program of Save the Children in Bangladesh. All the materials/ documents will remain the property of Save the Children in Bangladesh and must not be used or shared with a third party without a written and prior permission of Rohingya Response program of Save the Children in Bangladesh.  Any changes in these deliverables must be approved by Rohingya Response program of Save the Children in Bangladesh.

Invitation to Apply:

Qualified individual consultants are requested to submit their technical (a maximum of 5 pages) and financial proposal along with below mentioned details-

  • Detailed CV
  • Examples of at least one similar SBCC materials produced in English, and for which the consultant is sole or lead author
  • Details of two professional referees
  • Consultancy fee history/justification in favor of your expected consultancy fee
  • Bank Account details with brunch name and routing number
  • Latest TIN certificate

Application Deadline – 13 July 2019

Applications should be submitted to -