Terms of Reference (ToR)
Conduct study to find effectiveness of BCC awareness campaign events in Khulna, Kushtia and Jhenaidah


SNV Netherlands Development Organisation had started its journey in 1965 from Netherlands as not profitable volunteer organisation. SNV have built a long-term, local presence in countries in Asia, Africa and Latin America working in the sectors of WASH, Agriculture and Renewable Energy through providing advisory services, facilitating knowledge development, networking, strengthening local capacity builders, and carrying out advocacy at national and international levels.SNV mission is to make a lasting difference in the lives of millions of people living in poverty.  For more information, please refer to our website: www.snv.org

SNV is implementing a City Wide Inclusive Sanitation Engagement (CWISE) project in Southern Bangladesh under the leadership of Local Government Institutions (City Corporations and Municipalities). Over the past 6 years, the project has successfully developed a multi stakeholder coordination mechanism at the local level, bringing together local authorities, utilities, national agencies, universities, private sector and civil society around urban sanitation. The main objective of the project is to demonstrate a city-wide, pro-poor, accountable, safe and sustainable faecal sludge management services for the urban context in Bangladesh, showing improvement in the living environment and contributing to the health and well-being of the urban population.


Bangladesh has started many interventions especially around faecal sludge management, over the past years. Results are promising, but also show the complexity of arriving at citywide services, requiring business development, policy changes, technical and financial solutions, as well as behavior change of a range of stakeholders.

Behaviour change communication (BCC) is an important component of CWISE, especially in order to create a shift in mind-sets, related to the culture and practices as mentioned above. This can only be achieved through clear and succinct communication with all stakeholders, especially mass people who own or use septic tanks and pit latrines. For this purpose, a creative campaign needs to be designed, that will lead to regular and safe cleaning of septic tanks and mechanical de-sludging of faecal sludge and construction and maintenance of septic tanks. The campaign needs to be sustainable and easily adaptable so that all LGIs can continue themselves after end of the project. Considering that, CWISE have conducted different campaign in three cities focusing `Safe and regular septic tank/pit emptying’ and ‘Improving septic tank installation and operation in right way’. Significant number of audience has reached through this campaign; mainly mass communication was focus events. These campaign activities were based on the findings of formative research and BCC Strategy. Now project and LGIs want to revise their BCC strategy based on present context, thus an effectiveness study should conduct to get the evidence for revising BCC strategy.

About the project component for this research

‘Knowledge transfer, awareness and demand creation’ is one of the components of the CWISE project. Campaign effectiveness study will be conducted under this component with coordination among other component of the project. The other components are Business/Service, Governance, Finance & Investment, Technology and Knowledge Management.

Without increased demand for septic tanks emptying services, and knowledge on septic tank the market of faecal sludge management and the willingness-to-pay is limited. For the urban context, BCC tailored to different consumer segments will take into account the different needs, preferences and attitudes towards sanitation services. Therefore, different types of campaign has been conducted in 3 cities since 2017. Now we would like to get effectiveness of the campaign through the study to move forward.

 BCC campaign in brief

BCC campaign is an important event of the project, especially in order to knowledge transfer, build attitude on urban sanitation and bring target audience in practice level. CWISE project have conducted different campaign in mentioned three cities, mainly focus mass communication. We already reached our expected targets audiences. Main categories of event were- Theatre for Development, Pot Song event, Cable TV message dissemination, Vacutug Show, Caravan show, Block Desludging, School Consultation meeting and different activities, Youth engagement through campaign design competition and Wall Art competition and Slum Consultation meeting and different activities, Cell Phone messaging, Celebrity letter distribution, Training programme, Media mobilization, Docudrama and more. Through this sort of campaign, we have reached more than 300 thousand people of the 3 cities.

Objectives of the study

The intended outcome from the study is that the findings will be used to revise 3 BCC strategy for 3 cities (Khulna, Kushtia and Jhenaidah) that will help to ensure the sustainability of improved sanitation behaviours change campaign in three working towns-

The specific objectives of this assignment are:

  • To know the present situation of knowledge, Attitude and Practice on mentioned behaviours;
  • To know the implemented BCC campaign coverage (all market segment basis);
  • To revise an effective contextualized BCC strategy for 3 mentioned cities;
  • To explore the potential for collaboration with other stakeholders for wider awareness campaign.

Research design/Methodology and tools

The survey team will use a traditional LQAS (Lot Quality Assurance Sampling) design with 11 or 19 clusters selected in all three areas. Akvo flow tool have to use for data collection. Assuming 30% clusters from slum area and 50% clusters from non-slum area or households and 20% Cluster will cover Schools and Health institutes. Randomly selected sample points from each cluster, about 400 interviews will collect from each city level or statistically significant number of sample has to be address. The survey is assumed to complete in eight working days. Akvo flow tools question and some semi- structured questionnaires including BCC campaign activities will developed. SNV and LGIs will approve the questionnaire; a pre-tested questionnaire will completed by any adult member of the respondent households. The survey team will be trained by hired consultant before starting the survey on Akvo flow data and methodology. In addition, 10 KII from primary secondary and tertiary audience and 3 FGD will be conduct for in-depth data collection in each city.

Consultant will be responsible for primary data quality and analysis. Data will be entered on microcomputer using the MS Access software in order to ensure quality control by a qualified consultant. Appropriates restrictions will be applied to minimise the data entry error. Internal consistency checks will also be performed to ensure the quality of data. Data processing will be concluded in two weeks after the survey. Data will be analysed using the SPSS software/Excel application. Consultant also use any methodology depending on SNV approval. Report will be finalized with one week through a validation workshop. Total nine week will be required for the assignments.


The Consultant(s) is expected to deliver a comprehensive and high quality analytical report to above mentioned assignment covering three cities:

  • Detailed study protocol - setting out data collection methodology as it ToR/revised, design, plan, ethics, data management and accompanying set of draft tools
  • Inception report (both digital copy and hard copy) of the assignment.
  • Review BCC strategy and all campaign activities and keep summarized in report.
  • Draft report with text including data and other relevant information in the annexes.
  • 3 Shit flow Diagram (Kushtia, Khulna, Jhenaidah)
  • Draft report include distinct chapter for 3 Cities and 10 KII, 3 FGD focusing campaign with photos.
  • Photograph of all events of the study (Soft Copy), including consent forms provided by SNV.
  • 3 validation workshop for 20 participants including officials in 3 cities.
  • The final report incorporating the comments in the main text and data, data Chart, comparison analysis & other supporting information in the annexes. The final report should include:
    • Digital & hardcopy of guidelines, proceeding of the meetings and consultation workshops; FGD and contact list of people interacted.
    • Other relevant documents as appropriate e.g. interview and photo consent.



  • Provide support to introduce with LGIs and stakeholders;
  • Support to provide project documents;
  • Provide assistance on the study set up and design, and provide feedback when needed;
  • Pay the consultancy fee and costs related to the study (within the budget to be agreed upon by SNV and consultant/s);
  • Provide other input and assistance as appropriate.


  • Lead the study conduction, including design, tool development, implementation, data collection from the fields, KII, FGD, Story and report writing, validation workshop arrange and conduction and finalization report within the agreed timeframe;
  • Finalized tools and akov flow orientation among enumerators;
  • Engaging city 3 city authorities in the study;  
  • Responsible for the enumerators recruitment with the approval from SNV;
  • Consultant/s will bear any expenditure related to the study
  • Supervise hired enumerators, data collection and ensure consistency of collected information;
  • Data management, cleaning and analysis;
  • Arrange for taking quality photograph for all events of the census and study;
  • Report writing;
  • Arranged 3 validation workshop in three cities (Khulna, Jhenaidah and Khuna)


The total duration of the assignment will be for nine (9) weeks after signing of the contract. Commencement of the services is expected to be started by middle of March 2020.

Implementation arrangements

The consultant will report to the Team Leader (SNV UrbanSan Programme) for each of the deliverables, and will work closely with the BCC Advisor (CWISE) for day to day reporting and also with other team members and respective city authority personnel.

Payment will be made to the agreed account in 3 steps upon receiving of invoice 1) 30% after submission of inception report; 2) 40% after receiving draft report based on validation workshop findings; and 3) 30% approval of the final report. VAT and Tax will be deducted as per government policy.


The consultant/s (individuals or agencies) should be a highly experienced professional in the field of effectiveness study and well known of akvo flow tools , preferably with a focus on public health, sanitation and hygiene. The consultant should have experience in leading and facilitating BCC campaign effectiveness study, should be fluent in Bengali and English.

Other key players/study team members should be experienced in facilitating FGDs, KII and report writing both in English and in Bengali and other data collection methods including report preparation skilled will be appreciated.

Selection criteria 

Following are the selection criteria

Technical Score (80%):

  • Company Profile (related experience): 15%
  • Understanding of the ToR: 15%
  • Methodology: 30%
  • Team Composition: 20%
  • Gender Equity: 5 additional points if there is gender equity in team composition.

Financial Proposal (20%).

Only short listed consultants will be invited for presentation.


Interested organisations or consulting firms or individual consultants are requested to submit their technical and financial proposals separately with the details organisational profiles/individual relevant experience, methodology (mentioned in ToR, might be revise based on both party consent) including activities and milestones, budget details, time frame and CVs of experts.

Electronic copy of the proposal duly signed should be submitted to bangladesh@snv.org  with the subject line: Conduct study to find effectiveness of BCC awareness campaign events in Khulna, Kushtia and Jhenaidah latest by 20 February 2020.

For further information if require, please send your query SAM Husain through email to shusain@snv.org