PLAN INTERNATIONAL BANGLADESH
Terms of Reference (ToR) for
Interactive Animation tool on Partnership Framework Guided by
Plan Core Values and Feminist Leadership principles

1. ABOUT PLAN INTERNATIONAL:

We strive to advance children’s rights and equality for girls all over the world. As an independent development and humanitarian organization, we work alongside children, young people, our supporters, and partners to tackle the root causes of the challenges facing girls and all vulnerable children. We support children’s rights from birth until they reach adulthood and enable children to prepare for and respond to crises and adversity. We drive changes in practice and policy at local, national, and global levels using our reach, experience, and knowledge. For over 80 years, we have been building powerful partnerships for children, and we are active in over 75 countries.

Plan International has been working in Bangladesh since 1993. Plan International Bangladesh has the country office (BCO) in Dhaka, from where we are operating projects in Dhaka, Rangpur, Barisal, Sylhet and Chittagong divisions. Since 2017, we have a strong presence at Cox’s Bazar district and Dhaka Urban, we have more field offices at Ukhiya. Plan International Bangladesh has its programmatic coverage across all 64 districts both in urban and rural areas. However, the majority of the programs are in Barisal, Rangpur, Dhaka, and Cox’s Bazar. Plan International is providing ongoing and sustained support to children, adolescents, youth, and communities.

2. RETIONALE:

Plan International Bangladesh has revised its Country Strategy 2030 (CS2030), shifting from the traditional project-based approach to a programme-based approach. Plan international Bangladesh fosters equitable partnerships as Plan commitment on Localization and PLEDGE for Change through ensuring mutual accountability and meaningful engagement. Plan believes in long-term equitable relationships with its implementing and strategic partners. To guide Plan and its partners on the partnership approach, behaviours and mindsets Plan International Bangladesh developed one value-based Partnership Framework which was aligned with Feminist leadership principle later on.

As mentioned earlier The Partnership framework directs us to accelerate our partnership transformation journey which is less transection more strategic relations. This framework is developed based on organizational values, the partnership principles and guidelines depicted in global partnership document -- ‘Building Better Partnership’ and aligning to the directions of CS 2030. Four values and partnership imperatives composed the 4X4 matrix cross functional relations for positioning the partnership outcomes, each aligned with:

  • 4 Core Partnership Values (Open & Accountable, Work Well Together, Inclusive & Empowering, Lasting Impact)
  • 4 Partnership Imperatives (Co-create, Shared Ownership, Build Mutual Capacity, Accelerating Change for Girls)
  • 10 Feminist Leadership Principles

The statements placed to the Framework are not easily understandable to apply, due to conceptual complexity and high-level sentence composition. Therefore, to make it more understandable, interactive and user friendly, Plan International Bangladesh is planning to develop an interactive video tool to demystify the 16 partnership statements as guide for practicing Framework easily. With a set of orientation module stakeholders, from grassroots partners to youth-led organizations to internal teams.

3. OBJECTIVE OF THE AGENCY:

The main objective of this agency is an expert technical person to produce a 3.5 -minute animated video (mixed format using animation, motion graphics, character-based storytelling, and minimal live footage/text) that effectively communicates the alignment of Plan’s 16 Partnership Statements with the 4 Partnership Imperatives, 4 Core Values, and 10 Feminist Leadership Principles. The animation should simplify complex concepts into an engaging, easy-to-understand storyline that resonates with diverse audiences—especially local partner CSOs, youth-led groups, strategic partners and frontline staff.

4. OBJECTIVE OF THE TASK/ASSIGNMENT:

The primary objective of this assignment is to develop an engaging, informative, and accessible animation-based interactive tool that effectively communicates the revised Partnership Framework of Plan International Bangladesh, grounded in Partnership Framework and Feminist Leadership Principles. This tool will serve as a standardized resource for:

  1. Visualized Plan International Bangladesh’s equitable partnership approach.
  2. Mutual sharing and participation of partners – demonstrate inclusive and interactive relationship
  3. Orienting and onboarding partners—including youth-led, women-led, and grassroots organizations—on the key concepts, values, and practices of equitable partnership.
  4. Simplifying complex frameworks into visually appealing, easy-to-understand content that promotes better retention and ownership among diverse stakeholders.
  5. Promoting consistent understanding and application of partnership principles across Plan staff and partner organizations.
  6. Strengthening partner engagement by making orientation processes more inclusive, creative, and aligned with Plan’s commitment to co-creation and capacity sharing.

This tool will support the operationalization of the CS2030 Influencing Agenda and reinforce Plan’s commitment to localization, mutual accountability, safe, feminist and equal partnerships. The final video will be engaging, inclusive, easily understood by diverse audiences (including diverse partners), and usable in workshops, training sessions, digital platforms, and partner onboarding processes.

5. SUBMISSION OF PROPOSAL:

The proposals (Technical + Financial) should be submitted electronically to the email address: planbd.purchase@plan-international.org  with an email title ‘Submission of offer proposal for Partnership Animation’ as subject line. The proposals should be submitted in an MS Excel or PDF format through email.

Submissions after the deadline of 23 August, 2025 will be treated as disqualified. 

Two different folders i.e. technical and financial should be submitted into one zip folder with a covering letter addressing to Md. Enamul Haque, Supply & Procurement Specialist, Plan International Bangladesh.

To download ToR, Click this Link.