Position: Executive –Marketing

JOB RESPONSIBLITIES:

1. Marketing Campaigns

  • Assist in developing and implementing marketing strategies and campaigns aligned with company goals.
  • Execute multi-channel marketing campaigns including email, digital ads, social media, events, and direct marketing.
  • Monitor campaign performance and suggest improvements based on analytics and customer feedback.

2. Digital Marketing

  • Manage company social media profiles (LinkedIn, Facebook, Instagram, etc.) and engage with followers.
  • Update website content regularly and ensure SEO best practices are followed.
  • Monitor website traffic using tools such as Google Analytics and generate performance reports.

3. Content Development

  • Write and edit marketing materials such as brochures, blog posts, newsletters, press releases, and case studies.
  • Coordinate with the design team to develop visually appealing content.
  • Ensure brand voice and tone are consistent across all marketing materials.

4. Market Research

  • Conduct competitor and market research to identify trends, pricing, and customer needs.
  • Gather and analyze customer feedback and campaign performance data to inform future marketing plans.
  • Prepare reports and presentations on marketing metrics and trends.

5. Event & Promotion Management

  • Help organize promotional events, trade shows, product launches, and exhibitions.
  • Coordinate logistics and support materials needed for events and sponsorships.
  • Follow up post-event with performance metrics and lead generation analysis.

6. Coordination & Administration

  • Maintain marketing calendars and assist with budget tracking and vendor coordination.
  • Coordinate with internal teams to align messaging and campaigns.

EDUCATION:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field
  • Professional Certification: DIGITAL MARKETING RELATED SHORT COURSE OR ANY DIPLOMA

ADDITIONAL CRITERIA:

  • Minimum 2-3 years in relevant area
  • Should be elegant, energetic and have pleasant personality
  • Dynamic, self –motivated and excellent in interpersonal skill
  • Strong understanding of digital marketing channels and tools (Google Analytics, Facebook Ads Manager, etc.)
  • Analytical skills to evaluate marketing campaigns and consumer insights.
  • Excellent communication and leadership skill
  • Ability to work under pressure and manage time effectively
  • Good team player, well organized, initiative and detail oriented

JOB NATURE: Full-time and work at office

LUCRATIVE PACKAGE OF COMPENSATION:

Remuneration: 22,000/- to 28,000/-
Festival Bonus: 1 month full salary for two festival
Complementary Service: Grooming Package fixed
Lunch: Subsidized

Instructions to Apply:
Interested applicants are requested to apply online. Only short listed candidates will be contacted for further information. Any type of persuasion will be treated as disqualification. We will start calling for interviews from 20 April 2025

Application Deadline: 14 May 2025

Persona is one of the most well-known brands in Bangladesh providing premier lifestyle solutions for men, women & children.