Prothom Alo is the leading newsmedia of Bangladesh in both print and digital platform. The online portal of Prothom Alo is the most visited Bangladeshi and Bengali website in the world. It is also one of the most followed and engaged brands in different social medial platforms across the country.
 
Position
Search Engine Optimizer (SEO)
 

Job Overview:

Prothom Alo is looking for a professional Search Engine Optimizer (SEO) to manage all search engine optimization and related activities. In this regard, the incumbent will be responsible for content strategy, link building and keyword strategy to increase organic traffic as well as rankings on all major search networks and maximize ROI.

Responsibilities and Duties:

  • Maximize organic traffic growth by establishing a planned SEO target keyword list and working closely with Research, IT, Content and Social Media teams
  • Provide key inputs for writing effective SEO content for websites and social media platforms (for off-page SEO)
  • Optimize website content, image, website structure, landing pages, etc.
  • Develop and provide customized reports to Content, Video, Photography, Social Media and Business Development teams on a daily, weekly and monthly basis
  • Monitor and evaluate search results and search performance across major traffic channels to improve rankings (Google Analytics and Search Console)
  • Manage off-page and on-page optimization and reporting on performance (link building, content based link)
  • Review all technical issues related to SEO, provide solutions and recommend fixes promptly
  • Conduct keyword research and prepare detailed SEO strategy reports
  • Analyze keywords and SEO techniques used by competitors

Hands-on Knowledge on SEO Tools:

  • Google Analytics, Google Search Console, Google's algorithm updates
  • Firebase
  • Ahrefs/Moz
  • SEMrush/Longtail Pro
  • Clicktale/Heat Map
  • SEO Audit
  • Basic understanding of HTML coding and how websites work
  • Understanding of web design and site structures
  • Good knowledge over backlink creation (content based)

Experience:

  • The incumbent should have at least 2 years of working experience in SEO and related areas

Required Skills & Qualifications:

  • Must have good communication skills
  • Strong analytical skills
  • Ability to work under pressure and timeline
  • Bachelor Degree in any discipline (major in Economics or Statistics will receive priority)

Job Location:

  • Dhaka

Salary & Benefits:

  • Competitive salary package will be offered to the suitable candidate according to the company policy
 

Application Instruction

Only short-listed candidate(s) will be contacted

Application Deadline: 30 September, 2020

Let's Meet the Expediency