Terms of Reference (ToR)

Short-term consultancy to conduct local market research, develop marketing/business strategy, business operational guideline and business management app for strengthening Health Promotion Agent (women entrepreneurship) Association

Background

Max Foundation (MF) is a Dutch-based international organization that has been working in Bangladesh since 2005, aims to prevent child mortality most efficiently and effectively. It has been implementing Healthy Village Campaign Program (HVCP) in MaxNutriWASH Program areas in 62 Unions of five districts — Patuakhali, Barguna, Khulna, Jessore, and Satkhira — on water supply, sanitation, hygiene, nutrition, Adolescent and Women Reproductive Health (AWRH), Sexual and Reproductive Health and Rights (SRHR), and stunting growth prevention. Max Foundation is working for sustainable access to and use of improved WASH, Nutrition and Health facilities, products, and services by underserved areas in the programme area through dynamic WASH, Nutrition and Health  sector development with a focus on small and medium entrepreneurs, marketing approach for demand creation among potential end-users, and catalyzing a supportive environment. In the long run, this set of interventions will contribute to a dynamic local WASH, Nutrition and Health products market, high-quality services, increased investments, cash flow, and employment opportunities on the one hand; and to improved health, quality of life, and dignity for Bangladeshi families on the other as well as it will contribute to improve child nutrition status. At the same time, Max Foundation is working for strengthening the capacities of women and winning greater acceptance for them to play a full part in discussions and decision-making to enable them to participate effectively in improving health, hygiene, and nutrition. Max Foundation under Max NutriWASH program has developed 03 Health Promotion Agent (HPA) in each of the 62 unions under the programme area. At the beginning of the programme, the HPAs were provided training on awareness and demand creation on WASH, Nutrition and health products and services among communities using marketing techniques. Max Foundation, a fast-growing and innovative INGO is currently looking for an individual consultant/firm to conduct a market study for developing a marketing strategy, Business Operational Guideline, and business management app for strengthening entrepreneurship at local level.

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