Labaid is the leading brand in healthcare sector of Bangladesh. We are inviting applications from experienced professionals for following full-time position for Labaid Properties Limited.

Position: Deputy/ Assistant Manager - Branding

Job Responsibilities:

  • Analyze brand positioning and consumer insights.
  • Shape and communicate our vision and mission.
  • Translate brand elements into plans and go-to-market strategies.
  • Manage a team of marketing people working on brand initiatives.
  • Lead creative development to motivate the target audience to “take action”.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
  • Monitor market trends, research consumer markets and competitors’ activities.
  • Oversee new and ongoing marketing and advertising activities.
  • Organizing product launches and promotional events.
  • Maintaining contract with vendors and distributors to get critical input on how product design and implementation can be improved.
  • Research and determine product weakness and areas to be modified.

Educational/Experience Requirements:

  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 8-10 years of experience in brand management, brand marketing, or marketing management.
  • Proven ability to work cross-functionally.
  • Experience managing a brand across multiple markets.
  • Creative thinker and problem solver.
  • Strong communication skills.
  • Project management experience, with a solid understanding of project management principles and techniques.
  • Strategic thinker able to identify long-term opportunities and trends.

Age: Maximum 40 years

General Conditions:

  • Attractive compensation will be offered to the deserving candidate
  • Job Location will be at Dhaka
  • Only non-smokers should apply
  • Only short-listed candidates will be called for interview.

Apply Instruction

“Apply Online” not later than November 30, 2021

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