Terms of Reference

Consultancy on Longitudinal Case Studies Collection


1. Organizational Background

iDE is an international NGO with over 35 years of experience in designing and delivering market-based anti-poverty programs in 11 countries. We are a world leader in making markets work for the poor as well as the longest established market development specialist NGO in Bangladesh. iDE believes that markets can be a powerful force for improving smallholder prosperity by creating income and livelihood opportunities for poor rural households.  iDE Bangladesh currently has eight projects in agricultural markets, water, sanitation and hygiene (WASH), and access to finance with a focus on women’s economic empowerment and climate-smart technologies.

2. Background

Uddokta - empowering entrepreneurs - is a three-year (2020-2022) project co-funded by Chevron and the Swiss Agency for Development and Cooperation (SDC) and implemented by iDE. From the Chevron stream, Uddokta project is a collaboration under the Bangladesh Partnership Initiative (BPI). The project, through a market-based approach, seeks to identify and support 1,100 enterprises to start or grow their businesses and achieve profitability. Through the systemic market change that they trigger, an anticipated 37,125 household members will benefit from increased incomes as a result of improved access to the goods and services that these enterprises will bring. iDE will apply a market-facilitation approach that aims for private sector-led promotion and sustained adoption of beneficial products, services and behaviors by communities and households in the target markets - which will ultimately lead to increased incomes. The project has two overarching goals: the​ first goal is to increase household incomes​ in a nine Union catchment area in the Sylhet region through improved access by targeted communities to a variety of market-based inputs and services. This goal is complemented by the second goal of the project which seeks to further strengthen Chevron’s relationship with the beneficiaries and create sustainable impact in the community directly attributable to Chevron’s investment through the project.
Uddokta goals target four key results: (1) 20% increase in incomes of 2,750 direct households by project end; (2) 15% increase in incomes of 1,100 MSMEs (Micro and Small Enterprises) by project end; (3) income increase of 15% in 7,500 indirect households by project end; and, (4) a combined leverage from key market actors as investment and trade of USD 1.5 million through partnerships and market facilitation benefitting direct and indirect beneficiaries of the project.

3. About the Assignment  

iDE is looking to hire a consultant/firm to produce 45 publishable case studies for the Uddokta project. The project is being implemented across three districts in Sylhet division namely Sylhet (Sylhet Sadar upazila), Habiganj (Nabiganj Upazila), and Moulvibazar (Sreemangal, Kamalganj Upazila). Primarily, the purpose of the assignment is to prepare case studies that capture the current economic and business situation of beneficiaries covering project’s different sectors at individual level (mainly the consultant/firm is expected to capture post- project intervention condition, which includes- market system, linkages with sector specific different market actors, assets condition, income, expenditure, sales and production, investment, future prospect, either the expectation from the project met or not, along with basic information of the beneficiary) and document them with high-quality images (action-oriented photos and also, the photo should reflect the beneficiary’s current condition); and secondarily, create and raise the profile of the project’s portfolio through comparing 2020 collected longitudinal case studies.

Unlike cross-sectional studies, in which different individuals with the same characteristics are compared, longitudinal studies track the same people, and so the differences observed in those people are less likely to be the result of cultural differences across generations. A case study is a factual representation of what happened along with some analysis that provides insights and learning for the future. Case Stories depicts what happened through people, place, and plot and brings emotional context into the portrayal of what happened. Keeping that in mind, we are preferring to blend both the methods and collect the cases. The consultant/firm will produce the same set of 45 longitudinal case studies (comprising different sectors, and market actors which was collected in the year 2020) that will include high-quality photographs with captions. The assignment is expected to take place in the first week of October in Sylhet division. The exact duration of the assignment will be finalized after consultation with the consultant/firm as well. The consultant/firm will develop a work plan based on discussion and consultation with the project team, incorporating any feedback provided by them. To complete the assignment, the consultant will need to visit the project location for at least 10-12 days during the contract; followed by high-quality editing, and preparing the stories and final delivery within next month. The assignment duration is one and half months after signing the contract.

4. Major responsibilities of the Consultant/Vendor

The consultant/firm will work with the Uddokta team in a collaborative manner to appropriately develop the final impact report along with the photos and images for accurate branding and visibility of the project and its donors and partners. The consultant/firm will be primarily responsible for the following:

  • Kickoff discussion with the iDE team to learn about the project and specific requirements of the assignments;
  • Develop a work plan (includes the questionnaire and training modules if required) in consultation with iDE;
  • The consultant has to visit the project locations in the fixed month (e.g. October) to collect and study the real scenario;

High-quality Case Studies:

  • The consultant will conduct a longitudinal study on selected beneficiaries, collect data and prepare human centric case stories. The same set of beneficiaries will be observed unlike the first year of the project and show the project impact;
  • All case studies must be written in complete sentences in proficient English;
  • All case studies must be edited into a quality report that is publishable so that it can be distributed to key stakeholders. iDE will provide acceptable report sample for guidance;
  • Assure the quality of the data, filter and share all the raw data collected;

High-quality/High-Resolution Photographs:

  • Capture high-quality/high-resolution images  (properly exposed, framed, focused, and edits well optimized) of same and pre-selected beneficiaries during the contract period. Each image from the optimized edit as well as the full take must include in the metadata: the full name of the consultant for photo credit, the name of the place, the date, the venue, and the Upazila, District. In addition to required information, a descriptive caption written in complete sentences in English is mandatory. The caption should describe the who, what, when and where of the photo;
  • The photographs produced under the assignment must capture successfully and express emotionally the core elements of the situation assigned for coverage. The coverage will include different visual perspectives (close-up, medium range, long distance), with a preference for horizontal framing, as noted. Complete caption information and other metadata will be embedded in the files, as described;
  • When key images are shot in horizontal format, ensure enough space is available around the key subject. The Consultant will need to keep this space in mind and leave some room while capturing to make the photo publication friendly and to crop the image later on;

Important for both case study and photography:

  • Consultant MUST get the consent form, provided by iDE, signed/completed for each of the individuals discussed in every single case study, and each of the photographs;
  • Consultant MUST submit both the edited and raw data, case stories and photos separately; using Google Drive and on an external hard disk for further possible use;
  • Consultants MUST abide by the agreement and iDE’s Policy and Guidelines;
  • Consultants MUST ensure the deliverables, timelines and deadlines agreed mutually;
  • Consultants MUST bear the necessary transportation and accommodation by her/himself to complete the assignment.

Deadline: 4:30 pm BST on 2 October 2022

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