Date: October 10, 2021

Terms of Reference
Consultant/Firm to Conduct Social Behavioral Research and Develop
Social Behavior Change Communication (SBCC) Strategy

1. Organizational Background

iDE is an international NGO with over 37 years of experience in designing and delivering market-based anti-poverty programs in 14 countries. We are a world leader in making markets work for the poor as well as the longest established market development specialist NGO in Bangladesh. iDE believes that markets can be a powerful force for improving smallholder prosperity by creating income and livelihood opportunities for poor rural households. iDE Bangladesh currently has eight projects in agricultural markets, water, sanitation and hygiene (WASH), and access to finance with a focus on women’s economic empowerment and climate-smart technologies.

2. Project Background

Uddokta - empowering entrepreneurs - is a three-year (2020-2022) project funded by Chevron and the Embassy of Switzerland and implemented by iDE. Under Chevron’s Bangladesh Partnership Initiative (BPI) and Embassy of Switzerland’s COVID-19 Relief Emergency Grant, Uddokta seeks to improve income and livelihoods, and promote the inclusive and non-discriminative society and employment opportunities of the poor and disadvantaged people through enterprise development and strengthening market systems in the Sylhet Division (Northeast of Bangladesh). Uddokta is being implemented in 4 districts in the Sylhet division: Sylhet, Moulvibazar, Habiganj, and Sunamganj.

3. Objectives of the Assignment

The specific objectives under this assignment are to:

  • Conduct Social Behavioral Research in the project area to understand the key behaviors (i.e. lack of mobility and decision-making ability amongst women) and behavioral determinants (i.e. economic, cultural, religious, etc.) of employment amongst youths, particularly women.
  • Develop the Social Behavior Change Communication (SBCC) strategy for the promotion of youth employment amongst women by reviewing existing SBCC tools and approaches as well as being informed by Social Behavioral Research.
  • Develop the SBCC Implementation Handbook which includes guidelines and modules for implementing/organizing SBCC interventions selected for the project (i.e. type of advocacy and sensitization products or events needed for the project).
  • Facilitate Training of Trainers (ToT) on the SBCC Strategy and the Handbook to build the capacity of iDE/project staff to implement interventions in the field.

Click here to download the detail TOR