Terms of Reference for Consultant(s) to Develop Animation (2D/3D) Videos to build a narrative about SONGO, it’s context, concepts and relevance to everyday life


ICCO Cooperation (www.icco-cooperation.org) is an international organization, whose mission is to end poverty and injustice in the global south. We invest in the power and dreams of entrepreneurial people, stimulate their entrepreneurial spirit, and connect them with businesses, governments and social organizations.

ICCO Cooperation is playing the lead role to implement EU funded “Sustained Opportunities for Nutrition Governance (SONGO) project” to improve maternal and child nutrition in Kurigram and Gaibandha districts. The SONGO project is 5 years duration with 4 inter-linked outcomes; (1) Local nutrition governance and decision-making mechanisms are strengthened, (2) Maternal and Child Health and Nutrition Practices are improved (3) Household WASH Practices Improved  (4) Household access to nutritious food is improved . RDRS Bangladesh has been ICCO's long standing partner in a variety of large poverty alleviation and development projects in Bangladesh, often with food security components. RDRS will implement the project activities such as community mobilization, capacity building, committees formation, meeting organisation, workshops, monitoring, etc at a field level.

SONGO emphasizes the importance of sustained governance as a primary outcome and a precondition to achieve other outcomes that are based on NPAN-2 and three interlinked pillars or pathways (as per the UNICEF Conceptual Framework on Undernutrition.

  1. HH food and nutrition security (including availability, economic access and use of food)
  2. Feeding and caregiving resources and practices (including maternal, HH and community levels)
  3. Access to and use of health services as well as a safe and hygienic environment (i.e. food, care and health).

While availability and accessibility of nutritious and safe food at HH level is a precondition for improved nutrition it does not automatically lead to improved nutrition among all HH members. Lack of nutrition, health and WASH related knowledge, attitudes and practices as well as intra-HH dynamics often impede nutrition improvement. Evidence has also shown that the extent to which women have access to and control over productive resources, time, knowledge and social support networks largely determine their own nutritional status and the kind of care they provide for their children and for the rest of the HHs. The nutritional status of a woman before and during pregnancy has a direct impact on the development and nutritional status of her baby. In order to address child undernutrition fully, the SONGO project will therefore employ nutrition-specific as well as nutrition-sensitive interventions through a lifecycle approach to deliver the right services and messages to the right person at the right time. The implementation will incorporate a Social and Behavior Change (SBC) strategy, using multiple approaches, ranging from interpersonal communication (such as counselling by health workers) to mass media (such as radio campaigns). SONGO will reach out to 128,000 HH final beneficiaries of which 95,000 HH are direct beneficiaries. The approach is based on proven and evolving experiences taking into account the importance of pre-conditions to address e.g. dimensions of availability and access to food as well as the required synergy between interventions and actors at various levels. Interventions will focus on mobilizing and coaching target groups as well as local public, private and development actors to collectively take the necessary actions towards improved nutrition.


Kurigram district:

  1. Char Rajibpur Upazila: Char Rajibpur and Mohanganj Unions
  2. Chilmari Upazila: Chilmari and Ramna Unions
  3. Rowmari Upazila: Bandaber, Dantbhanga and Jadur Char Unions

Gaibandha district:

  1. Gaibandha Shadar Upazila: Ghagoa ,Gidari and Kamarjani Unions
  2. Fulchari Upazila: Fulchhari,Udakhali and Kanchi Para Unions
  3. Sundarganj Upazila: Belka, Chandipur, Haripur, Sreepur and Tarapur Unions


The videos will be used to narrate the project to the external stakeholders at local level as well as donor level. The shorter English video will be mainly used for fundraising and showcasing the project in a global platform. The Bengali video will be used to enhance the understanding of the local level stakeholders and beneficiaries about the project and its working mechanism.


The consultant(s) will be expected to:

  1. Produce two animated videos, one in Bengali and one in English (combination of 2D and 3D animation)
  2. The english video will be a short video of 2 minutes and the bengali video will be a 3-4 minute video
  3. Develop concept, along with key messages, a strong call to action, and hashtag.
  4. Develop script and concept boards based on the signed off concept and research findings and submit it for review and sign off.
  5. Develop characters and props based on the approved scripts and storylines.
  6. In collaboration with program team agree on animation style (2D, 3D, white boarding etc.), voice roadway and style, branding, layout, color scheme and stakeholder visibility.
  7. Production of the master animation, clean up and test with a select group of  individuals.
  8. Include the voice, titles and subtitles in English and in Bengali, relevant credits and logos, in line with the agreed layout style.
  9. Save and submit the final animated video in an easy to share format and support in dissemination of the video


The chosen consultant will liaise with the Operation Lead, SONGO Project and Head of HR and Admin throughout the period of the consultancy.
The consultant will be required to supply the expected deliverables listed below by the end of the consultancy.
The consultant will complete the deliverables in a location of their choosing, with no requirement or undertaking on the part of ICCO Cooperation to transport them to project areas.
At a minimum, the likely scope of work would be expected to include:

  1. Review of project documents and applicable secondary resources
  2. Meeting with associates in Dhaka and Gaibandha office


  1. Oversee the overall development of the videos and provide feedback on drafts submitted to ICCO.
  2. ICCO can facilitate meetings/interviews/discussions with key local stakeholders based on requirements of the consultant. However the consultant will complete the deliverables in a location of their choosing, with no requirement or undertaking on the part of ICCO Cooperation to transport them to project areas.
  3. Payment will be made on accomplishment of the task according to contract and deliverables met.                 


This consultancy is expected to be completed within 30 days. The consultant is expected to develop the storyboard and script by 7 days of signing of the contract. The consultant(s)/firm will be expected to submit the preliminary draft by at latest 7 days before the expected end of the consultancy duration.


Interested consultant(s)/firms must submit the following documents for appraisal. Proposers who do not submit the below mentioned documents will not be considered for further ‘[; evaluation.
The proposal should include:

  1. Consultant(s)/firms portfolio including past work samples
  2. Introduction letter including a brief overview of the assignment as understood by the bidder
  3. Methodological outline or technical proposal for delivery
  4. Preliminary detailed itemized work plan – including timeframes for submissions of drafts
  5. Financial proposal with detailed itemized budget and price justification
  6. Annexes: Any documents, such as work samples, or other information, which the consultant feels will assist proposal review team in evaluating the proposal

Reference videos as to the expected outcome

  1. Reference video 1
  2. Reference video 2
  3. Reference Video 3

Prospective consultants should submit a written proposal both hard and soft copy (hard copy by courier and soft copy via email) within 28th July, 2019 to;

1.             Martin Mondol
                Head of HR & Admin
                ICCO Cooperation
                Bangladesh Country Office,
                House 14, Road 32 ,
                Gulshan-1, Dhaka-1212
                T: +88 (02) 9861219
                E: procurement.bd@icco.nl

Any queries about the consultancy should be addressed to Shituma Tajrin at s.tajrin@icco.nl