Organization Background:
The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. GAIN’s purpose is to advance nutrition outcomes by improving the consumption of nutritious and safe food for all people, especially the most vulnerable to malnutrition. Working with both governments and businesses, GAIN aims to transform food systems so that they deliver more nutritious food for all people. GAIN has a proven record of facilitating practical solutions that increase the nutritional value and safety of foods in ways that work for consumers, businesses, and governments. For more details, please visit: www.gainhealth.org
Overall purpose

The Communication Consultant will be a key player in ensuring that the Country Office takes the lead in developing the communication strategy including below and above-the-line communications, social media activation, and organizational profile, and developing impact-driven case studies working with the Country and GAIN Global Team.

Working closely with the Project Managers, the GAIN Bangladesh country office team, Country Director & Global Communication Team will be responsible for supporting a) the development of the country communication strategy and plan to align with GAIN Bangladesh’s Business Plan and GAIN’s global communication strategy and b) managing the development of creative and media content including videos, photos, success stories, features, press release, graphics, animations, and live streams; c) engaging influencers and relationship management with media and relevant stakeholders; d) updating different information linked with food systems for organizational profile including writing press releases, case studies and media briefs.

Purpose of Consultancy:
The Communication consultant will be a key player in supporting with the effective development, execution, and implementation of the Bangladesh Food Systems Dashboard communication strategy.

Scope of Work:

  • Communication strategy and action plan: Support with the development and implementation of a communication strategy following GAIN's vision, mission, country strategy, global communication strategy and advocacy strategy and develop an annual action plan for communication in consultation with the key team player.
  • Communication materials: Ensure that the production of communication products and materials is timely executed and followed up to support country communication strategy, national, regional and global campaigns and to support resource mobilization.
  • Media relations: Effective and timely professional assistance and support are provided in developing, drafting and maintaining contact information, materials and relationships with journalists and media outlets covering all media - print, TV, radio, web etc.
  • Social media: Ensure that the Country Office has a well-maintained social media platform with strong performance, growth and engagement indicators (including social media campaigns covering Country influencing agenda and goals).
  • Celebrities, partners, and special events: Ensure that the Country Office's contact list of individuals, groups and stakeholders (Government, UN, civil society, development partners, private sector, academia and media) is maintained and further developed, whose support is essential to/can assist in achieving the advocacy and communication objectives.
  • Representation: Represent the information in an attractive and engaging format that can be shared with the public, media, project stakeholders, partners, and development partners.
  • Impact Stories: Visit field sites regularly to document beneficiary needs and success stories for donors, stakeholders, mainstream media and social media. In addition, the position will also develop case studies of Most Significant Changes (MSC).
  • Monitoring: Regular monitoring activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts and profiling the organizational requirement accordingly. Ensure results and reports are prepared and shared on a timely basis.
  • Resource mobilisation: Proactively come up with innovative communication ideas which can add value to all proposals for resource mobilisation and help to develop a program-oriented communication plan during donor proposal writing.


  • A dynamic individual with excellent interpersonal and communication skills in multicultural environments.
  • Ability to prioritize, multi-task, and work well independently under pressure to meet deliverables and deadlines.
  • Ability to work in a multi-cultural, cross-functional team with a flexible and adaptable approach.
  • Clear and systematic thinking that demonstrates good judgment, expert problem-solving, and creativity.
  • Self-motivated, proactive, and solution-oriented with a commitment to quality and accuracy.
  • Knowledge of basic design software like Canva, Adobe Photoshop, InDesign, Illustrator etc. is an added advantage.
  • Experience in working with the development or private sector in terms of media promotion and liaison.
  • Expertise and experience of working in communication and working with Government, UN, development partners, media, and research agencies
  • Proven experience working on graphics design, photography, PowerPoint, Microsoft Word and excel.
  • Experience with social media as well as digital and traditional media content creation (including videos, photos, success stories, features, press releases, graphics, animations, and live streams, website content management, reports, fact sheet, news articles, feature case studies etc)
  • Bachelors’ degree in Communications, Journalism, Public Relations, Business Administration, or a related field or equivalent work experience.
  • Fluency in English is essential – spoken and written.

All information provided as a part of the proposal/application evaluation process and the ToR is considered confidential. Proposal/Application discussions and all the information received in responses to this ToR will be held strictly confidential.

Duration of consultancy: Six months after selection. Tentative timeline mid -Nov to mid-May 2024.

Payment Schedule:
Monthly payment of BDT 150,000 (One Lac fifty thousand BDT) including Vat and Tax. The consultant shall submit an Invoice to GAIN. The invoice will give details of the amount and time worked and the work status report. GAIN
will pay the fees in the invoice upon completion of the required task to GAIN’s satisfaction within 30 days of receipt of the invoice submitted in accordance with the TOR.

The interested candidate will submit an application explaining relevant experiences to GAIN.Bangladesh@gainhealth.org by 6 p.m. on 30 October 2023.