Position: Asst. Manager- Digital Marketing

Are you innovative and passionate about current trends and creating digital marketing campaigns?

Fanfare Bangladesh Ltd. the first social commerce platform in Bangladesh (a Singapore JV company) is looking to hire a digital marketing manager to support the marketing team in effectively promoting its campaigns and message across all digital channels

About the job

This position must have a strong grasp of current marketing tools and strategies to be able to lead integrated digital marketing campaigns from concept to execution. Special focus on Using Digital Marketing Tools & managing online contests and campaigns creatively. 


Objectives of this role

• Plan, execute, and manage all digital marketing for Fanfare.
• Establish and execute a digital marketing strategy to distribute contentWork with the team of marketers, and other stakeholders to maintain digital presence

• Plan and execute all digital marketing, including SEO/SEM, with the aim of acquiring new and retaining customers
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs across Facebook, Google, Instagram, LinkedIn & other channels)
• Identify insights, and optimize spend and performance based on the insights and flag low performances
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
• Brainstorm new and creative digital growth strategies
• Plan, execute, and measure experiments and conversion A/B tests
• Collaborate with internal teams to create digital design content and optimize (in-app) User experience
• Utilize strong analytical ability to evaluate end-to-end (in-app) User experience across multiple channels and In-app.
• Collaborate with agencies and other vendor partners
• Administer the existing website(s).
• Reporting on digital marketing analytics such as Reach, Clicks, Engagement and Conversion etc.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills and qualifications

• Masters in any discipline, MBA in Marketing (preferred).
• At least 5 years of experience in Digital Agency, ecommerce, or Online Marketing Company
• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyse User/customer metrics, reports, and trends
• Strong project management and managerial skills

Preferred qualifications

• Excellent knowledge on idea generation, digital media and online contest & campaign management.
• In-depth knowledge of current digital trends
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends etc)
• Experience in setting up and optimizing Google Adwords campaigns
• Proficiency in photo and video editing software
• Analytical mind, with a passion for measuring data

Compensation and Other Benefits

• Salary: Negotiable
• Festival Bonus: 2
• Increment: Yearly
• Weekly Holidays: Bi-weekly 2 days

Job Nature: Full-Time
Job vacancy: 1
Job location: Dhanmondi, Dhaka

Special Note: The person who is not aggressive for a sales career, doesn’t need to apply.

Interested Candidates, who meet the above criteria with respect of the position, are requested to “Apply Online” mentioning expected salary on or before 08 November 2023.

COMPANY OVERVIEW

Fanfare Bangladesh Ltd (Fanfare) is a Social Commerce platform of a Singapore-Bangladesh joint venture, has been incorporated in Bangladesh in 2019. Under this online platform, users can share and enjoy unlimited number of short videos. This app facilitates a unique way of digital marketing for all brands. Fanfare enables brands to select and turn any user-generated content into a shoppable video. Thus, it connects brands with target customers and delivers highly effective results. It’s artificial intelligence & analytics help advertisers spend their money more efficiently and effectively across thousands of creator channels in areas like fashion & beauty, tech, video games, cooking, automotive, travel and luxury and more.

Moreover, this platform-based service offers an e-commerce enablement with dynamic designed and advanced outstanding features. After having registration, verified brands, vendors, shops or SMEs can showcase and sell products directly.
In fact, Fanfare is not only a Social Media Platform, even not a Marketing Solution only. It’s a perfect blending of socio-commerce elements, the chain to connect all stakeholders of the society. Fanfare’s objective is to maintain such an environment where a person or a business will get one stop solution. Simply, it’s a platform for all.
After acquiring user experience from the pilot project, we have started up-gradation with the latest interesting features. In order to be one of the lead contributors in Bangladesh market, we are going to expand operation team along with a hungry sales force.
To learn more:
Download Fanfare app from Google Play Store and visit us https://fanfare.com.bd/