Role Purpose

The purpose of this job is to manage the Global Key Accounts of Coats in Bangladesh. To actively drive brand values to optimize sales growth and continuously increase market share.

Principal Accountabilities and Key Activities

• To call on the local offices of the Global Apparel Brands/ buyers / Retailers, Buying Houses and domestic Ready-Made Garments (RMG) manufacturers in Bangladesh and promote Coats’ Global & Local products and services to establish Coats as the preferred supplier to such brands and their sourcing partners.
• Maintain liaison with Coats’ ‘Global Sales’ team members worldwide and share / exchange various initiatives.
• Make presentations to customers on our bouquet of products and services and build lasting relationships.
• Gather business intelligence, analyse market trend/ prospect to support formulation of sales strategies and plans for industrial business to assist sales team for effective sales forecast and to meet volume and value targets for apparel threads.
• Implement marketing communications and digital initiatives of industrial marketing (Web Portal and e-commerce) as per plan.
• Assist in creating a pipeline of new business opportunities, coordinate with Technical Services, develop the new product, launch and promote them to maximize sales.

Key Relationships

Internal

External

• GA Team
• Local Sales
• Customer Service
• Supply Chain

• Brand Office
• Buying Office
• Agent office

Education, Qualifications and Experience

Essential

Desirable

• Business graduate from any reputed University.
• More than 2 years’ of in line working experience with a reputed national/multinational company.
• Good grounding in handling Key Accounts Management in B2B business will be preferred.
• Have strong interpersonal/ communication skills with good command in English and Bangla.
• Exposure to change management processes and a strong team player with key decision-making ability.
• Experience in dealing with major buyers/customers will be an added advantage.