Bulipe Tech is a rapidly growing IT company in Bangladesh with USA and UK-based parent companies. This description is designed to attract qualified candidates who are excited to work on cutting-edge technologies in a dynamic, international environment. An Advanced Digital Marketing Specialist plays a crucial role in developing and executing complex digital marketing strategies to drive online presence, traffic, and revenue growth. This role typically involves working with a range of digital tools, platforms, and strategies across various channels such as search engines, social media, email, content, and paid advertising. The responsibilities are highly specialized and demand a deep understanding of digital marketing, analytics, and the latest trends in online advertising.

Below are the key job responsibilities for an Advanced Digital Marketing Specialist:

1. Digital Marketing Strategy Development

• Create and Implement Strategy: Develop and execute comprehensive digital marketing strategies across all digital channels (SEO, SEM, social media, email, display, content, etc.) tailored to the company’s business goals and target audience.
• Campaign Planning and Execution: Design, implement, and optimize digital marketing campaigns with a focus on lead generation, customer acquisition, and brand visibility.
• Cross-Channel Integration: Ensure the integration of all digital marketing efforts to maintain a cohesive strategy across various platforms such as websites, social media, paid ads, and email marketing.

2. Search Engine Optimization (SEO)

• On-Page and Off-Page Optimization: Lead efforts in both on-page and off-page SEO to improve organic search rankings, optimize website content, meta tags, URLs, and structure, and build high-quality backlinks.
• Keyword Research and Strategy: Conduct extensive keyword research to identify high-value, high-traffic keywords and develop strategies to rank for those terms.
• SEO Audits and Analytics: Conduct regular SEO audits of the website and other digital assets. Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, and adjust strategies as needed.
• Local SEO: Develop and implement local SEO strategies, including Google My Business optimization, local link building, and local content creation.

3. Pay-Per-Click (PPC) & Paid Media Management

• Paid Advertising Campaigns: Plan, execute, and manage paid campaigns on platforms such as Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Twitter, and other programmatic advertising platforms.
• Campaign Optimization: Optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and return on investment (ROI). Analyse A/B tests and adjust campaigns based on performance data.
• Budget Management: Oversee the budget for paid campaigns, ensuring that the digital marketing initiatives stay within budget while maximizing returns.
• Remarketing Campaigns: Implement remarketing strategies to engage previous visitors and bring them back to the site, converting them into leads or customers.

4. Social Media Marketing

• Social Media Strategy: Develop and manage social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and others, focusing on brand awareness, audience engagement, and lead generation.
• Content Creation and Curation: Oversee the creation, curation, and distribution of content across social media channels. This includes images, videos, blog posts, and other creative materials.
• Engagement and Community Management: Actively engage with social media followers, respond to inquiries, and monitor social media channels for mentions of the brand or relevant industry discussions.
• Social Media Analytics: Track and analyse social media performance using tools like Hootsuite, Sprout Social, Facebook Insights, and others. Generate reports and use insights to optimize future campaigns.

5. Content Marketing and Strategy

• Content Strategy and Planning: Develop and implement content strategies aligned with digital marketing goals. Oversee the creation of high-quality, engaging, and optimized content for blogs, articles, videos, and other formats.
• Content Distribution: Manage the distribution of content across multiple channels, ensuring maximum reach and engagement. This includes syndicating content to third-party sites, email newsletters, and social media platforms.
• Lead Magnet Development: Create lead generation assets such as eBooks, whitepapers, webinars, and case studies to build email lists and engage with potential customers.

6. Email Marketing and Automation

• Email Campaigns: Plan and execute email marketing campaigns, including newsletters, promotional emails, and triggered emails (e.g., welcome series, abandoned cart reminders).
• Email List Management: Segment email lists based on customer data and behaviours to deliver personalized, targeted messaging.
• Marketing Automation: Use marketing automation tools (like HubSpot, Mailchimp, Active Campaign) to streamline and optimize email campaigns, ensuring timely and effective communication with customers.
• A/B Testing: Continuously test and optimize email subject lines, content, and calls-to-action (CTAs) to improve open rates, click-through rates, and conversions.

7. Analytics and Reporting

• Data Analysis: Analyse and track key digital marketing metrics, including traffic, conversions, customer acquisition costs, lifetime value, and ROI. Use tools like Google Analytics, Hotjar, and Tableau to derive insights.
• Campaign Reporting: Provide regular reports on the performance of digital marketing campaigns and activities. Use data-driven insights to optimize strategies and make informed decisions.
• KPI Monitoring: Set and track key performance indicators (KPIs) such as traffic growth, engagement rates, lead generation, sales, and return on ad spend (ROAS).

8. Conversion Rate Optimization (CRO)

• Website Optimization: Work closely with the web development and design teams to improve the user experience (UX) and optimize landing pages for better conversions.
• A/B Testing: Conduct A/B testing on landing pages, CTAs, email templates, and ad creatives to identify the most effective tactics for improving conversion rates.
• Funnel Optimization: Continuously analyse the marketing and sales funnel to identify points of friction and optimize them to improve the customer journey and boost conversions.

9. Marketing Technology and Tool Management

• Digital Marketing Tools: Manage and stay updated with digital marketing tools and platforms such as Google Analytics, SEO tools (Ahrefs, SEMrush), social media scheduling tools (Buffer, Hootsuite), and automation tools (HubSpot, Marketo).
• Tech Integration: Collaborate with IT teams to integrate marketing tools with CRM systems, sales platforms, and other internal systems to streamline data flow and reporting.

10. Collaboration and Team Leadership

• Cross-functional Collaboration: Work closely with the content, design, product, and sales teams to align marketing strategies and ensure consistent messaging across all channels.
• Team Leadership: If in a leadership role, oversee and manage a team of junior digital marketers, providing guidance, mentorship, and ensuring project deadlines and goals are met.
• Stakeholder Communication: Regularly communicate the performance and status of digital marketing efforts to senior leadership and other key stakeholders.

11. Staying Up-to-Date with Trends

• Industry Research: Stay current on the latest trends in digital marketing, emerging technologies, social media platforms, SEO updates, and digital advertising best practices.
• Testing New Channels and Strategies: Experiment with new platforms, tools, and techniques to push the boundaries of digital marketing efforts and find innovative solutions for audience engagement and lead generation.

Skills and Qualifications Required for an Advanced Digital Marketing Specialist:
A. Educational Background:

• A Bachelor's degree in Marketing, Business, Communications, or a related field. A Master’s degree in Digital Marketing or an MBA can be a plus.

B. Experience:

• 3-5+ years of experience in digital marketing, with a proven track record of successful campaigns and driving measurable results.
• Hands-on experience in SEO, PPC, social media marketing, email marketing, content creation, and analytics.

C. Technical Skills:

• Proficiency with digital marketing tools and platforms like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot, Mailchimp, Hootsuite, and Ahrefs.
• Familiarity with marketing automation software and CRM systems (e.g., Salesforce, Marketo).

D. Analytical and Data-Driven:

• Strong analytical skills with experience in using data to drive decision-making and campaign optimization.

E. Creative Skills:

• Creativity in content development, ad creation, and campaign design. Ability to think outside the box and create unique campaigns that stand out in the crowded digital space.

F. Communication and Leadership:

• Excellent communication skills, both written and verbal, with the ability to clearly present ideas, strategies, and results to internal teams and leadership.
• Strong leadership and collaboration skills, especially in a cross-functional team environment.

Conclusion:

An Advanced Digital Marketing Specialist is responsible for the overall strategy, execution, and optimization of digital marketing campaigns across multiple channels. This role demands a deep understanding of digital marketing tools, analytics, and trends, as well as the ability to create highly targeted and measurable campaigns. The specialist is expected to stay at the forefront of digital trends while ensuring the business's marketing efforts are continuously optimized to drive traffic, leads, and revenue.

Qualifications

An Advanced Digital Marketing Specialist is a highly skilled professional who possesses deep expertise across multiple digital marketing disciplines. This role demands advanced knowledge of digital marketing tools, platforms, and strategies. Below are the typical qualifications required for this role:

1. Educational Qualifications
A. Bachelor's Degree:

• A Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, Public Relations, or a related field is typically required.

B. Master’s Degree (Preferred):

• A Master's degree in Digital Marketing, Business Administration (MBA), or E-commerce can be a significant advantage for senior roles, especially in larger organizations.

C. Certifications:
Advanced certifications in specific areas of digital marketing can enhance your profile. Popular certifications include:

• Google Ads Certification
• Google Analytics Individual Qualification (IQ)
• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification
• SEO certifications from platforms like Moz or SEMrush Academy
• Content Marketing Institute (CMI) Certification

2. Work Experience
A. Experience in Digital Marketing:

• 3-5+ years of proven experience in digital marketing, with hands-on involvement in executing SEO, PPC, social media marketing, email marketing, content strategy, conversion optimization, and analytics.

B. Cross-Channel Expertise:

• Experience in managing and executing digital campaigns across multiple channels, including SEO, SEM, email, social media, display advertising, and affiliate marketing.

C. Leadership/Team Management (Optional):

• If applying for a senior or team lead role, previous experience in managing or leading a team of digital marketers, strategists, or content creators is beneficial.

D. Proven Campaign Success:

• Demonstrated success in developing and executing strategies that resulted in measurable outcomes like increased traffic, lead generation, improved conversion rates, or sales growth.

3. Technical Skills
A. Digital Marketing Tools:

• SEO Tools: Expertise in tools like Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, Yoast SEO (for WordPress), etc.
• PPC Management: Proficient in managing campaigns on Google Ads, Facebook Ads, Bing Ads, and other paid media platforms.
• Email Marketing Tools: Hands-on experience with platforms like Mailchimp, HubSpot, ActiveCampaign, Marketo, etc.
• Social Media Management Tools: Familiarity with scheduling and analytics tools such as Hootsuite, Buffer, Sprout Social, and SocialBee.
• Marketing Automation: Experience with HubSpot, Marketo, or Pardot to automate email sequences, lead nurturing, and customer relationship management.

B. Web Development and Analytics:

• Basic understanding of HTML, CSS, and JavaScript (to understand and troubleshoot website elements).
• Knowledge of A/B testing, conversion rate optimization (CRO), and heatmap tools like Hotjar or Crazy Egg.

C. E-commerce Platforms (if relevant):

• Familiarity with e-commerce platforms such as Shopify, Magento, WooCommerce, or BigCommerce, including integration with digital marketing campaigns.

4. Analytical and Data-Driven Mindset
A. Data Interpretation:

• Strong ability to interpret data from digital marketing campaigns, and website analytics, and draw actionable insights to improve campaign performance.

B. KPI Setting and Analysis:

• Ability to define and track KPIs, including traffic growth, conversion rates, ROI, click-through rates (CTR), and customer acquisition cost (CAC).

C. Reporting:

• Experience in creating regular reports on campaign performance, user behaviour, and overall digital marketing effectiveness using tools like Google Data Studio, Excel, Tableau, or Power BI.

5. Communication and Creative Skills
A. Content Creation:

• Strong written and verbal communication skills for creating compelling content for blogs, landing pages, social media posts, ad copy, and email marketing.
• Ability to collaborate with designers, content creators, and other stakeholders to create digital assets.

B. Creative Problem-Solving:

• A creative mindset to design innovative campaigns, while also being analytical enough to assess their success and make improvements.

C. Client and Stakeholder Communication:

• Ability to communicate strategies, results, and insights clearly to clients, stakeholders, or senior management, with the ability to adapt communication based on audience needs.

6. Knowledge of Industry Trends and Best Practices
A. Stay Updated on Digital Marketing Trends:

• A continuous learning mindset to stay current on emerging digital marketing trends, technologies, and tools, as well as evolving algorithms (such as Google's Core Web Vitals or Facebook’s Ads policies).

B. Competitive Analysis:

• Ability to perform in-depth competitor research and benchmarking to ensure strategies stay ahead of industry trends and competitors.

C. Experience with Emerging Platforms:

• Experience with new or niche digital marketing platforms like TikTok Ads, LinkedIn Ads, or Snapchat can be advantageous as companies look to explore new ways to reach audiences.

7. Project Management and Organizational Skills
A. Project Management:

• Ability to manage multiple digital campaigns simultaneously, adhering to deadlines and budget constraints. Familiarity with project management software like Trello, Asana, or Monday.com is a plus.

B. Time Management:

• Strong organizational skills and the ability to prioritize tasks effectively in a fast-paced environment.

8. Soft Skills
A. Collaboration and Teamwork:

• Ability to work collaboratively with cross-functional teams such as sales, content, design, product development, and IT to align marketing strategies with business goals.

B. Adaptability:

• The ability to quickly adapt to changes in the digital landscape, such as algorithm updates, platform policy changes, or shifts in consumer behaviour.

C. Attention to Detail:

• A keen eye for detail when designing campaigns, creating content, reviewing analytics, and optimizing strategies.

9. Preferred Qualifications (Optional)
A. Experience with International Digital Marketing:

• Knowledge of global marketing strategies, international SEO, and cross-border campaign execution if the company has an international presence.

B. Experience with Video Marketing:

• Familiarity with video content marketing, including platforms like YouTube or Instagram TV, and creating video ads or social media videos to engage audiences.

C. Salesforce Marketing Cloud:

• Experience with Salesforce tools for marketing automation and customer relationship management (CRM).

Summary of Key Qualifications for an Advanced Digital Marketing Specialist:

• Educational Background: Bachelor’s degree in Marketing or related field (Master’s preferred).
• Experience: 3-5+ years in digital marketing with a focus on advanced digital campaigns, SEO, PPC, content strategy, social media, email marketing, and analytics.
• Technical Skills: Proficiency in SEO tools, paid ad platforms, content management systems (CMS), marketing automation software, and analytics tools.
• Creative and Analytical: Strong creative skills for content development, combined with a data-driven approach to analyse and optimize campaign performance.
• Communication: Excellent verbal and written communication skills for crafting compelling digital content and presenting insights to stakeholders.
• Soft Skills: Ability to manage time effectively, collaborate with teams, and adapt to new trends and technologies in digital marketing.

Conclusion:

An Advanced Digital Marketing Specialist must possess a blend of technical skills, creative expertise, and analytical thinking to drive effective digital marketing strategies. They should be adept at using modern digital tools and platforms to manage campaigns across SEO, PPC, social media, content, and email marketing. Continuous learning and adaptability are crucial, as the digital marketing landscape is constantly evolving. Strong communication skills and a collaborative mindset are essential to working with cross-functional teams and aligning digital strategies with business objectives.