English Content Writer

Bulipe Tech is a rapidly growing IT company in Bangladesh with USA and UK-based parent companies. This description is designed to attract qualified candidates who are excited to work on cutting-edge technologies in a dynamic, international environment. An English Content Writer is responsible for creating engaging, informative, and well-structured written content in English. This content could be for a variety of digital platforms, including websites, blogs, social media, email campaigns, marketing materials, and more. The writer must ensure that the content is not only grammatically accurate but also tailored to the target audience and optimized for search engines.
Here’s a breakdown of the job responsibilities for an English Content Writer:

1. Content Creation & Writing

  • Writing Articles, Blogs, and Web Content: Write original, high-quality articles, blog posts, and web pages on diverse topics, ensuring clarity, accuracy, and engagement.
  • Social Media Content: Craft compelling and shareable social media posts that align with the brand voice and drive engagement.
  • Marketing Materials: Create content for brochures, newsletters, email campaigns, case studies, product descriptions, and other marketing collateral.
  • SEO-Optimized Content: Write SEO-friendly content that incorporates target keywords to improve visibility on search engines (on-page SEO techniques).
  • Product Descriptions: Create persuasive and informative product descriptions for e-commerce websites to help customers make purchasing decisions.
  • Content for Ad Campaigns: Develop catchy and persuasive ad copy for online advertisements (e.g., Google Ads, Facebook Ads, etc.).
  • Creative Content: Develop creative, attention-grabbing content ideas for blogs, website sections, and digital campaigns.
  • Content Updates: Regularly update old content to ensure it is relevant, accurate, and engaging for current audiences.

2. Research & Topic Development

  • In-depth Research: Conduct thorough research on topics to ensure the content is informative, accurate, and well-researched. This could include reviewing competitor content, academic articles, interviews, and more.
  • Topic Ideation: Collaborate with the content strategy team to brainstorm and develop new content ideas that align with the brand’s objectives and resonate with the target audience.
  • Audience Understanding: Understand the target audience's preferences, challenges, and needs to craft content that speaks directly to them.

3. Editing & Proofreading

  • Grammar and Spelling: Ensure all content is free of grammatical errors, spelling mistakes, and typographical errors.
  • Consistency: Maintain consistency in tone, style, and formatting across all content pieces, in line with the brand’s voice.
  • Refining Drafts: Review and refine drafts to improve clarity, flow, and overall quality, ensuring that the final content is polished and professional.
  • Cross-checking Facts: Verify the accuracy of facts, statistics, quotes, and other content details to avoid misinformation.

4. SEO (Search Engine Optimization)

  • Keyword Research: Perform keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify target keywords that will improve search engine rankings.
  • Incorporating Keywords: Integrate keywords naturally into content, ensuring it remains readable and engaging, while also optimizing it for search engines.
  • Meta Descriptions & Titles: Write compelling and SEO-friendly meta descriptions, titles, and image alt-text to boost SEO rankings.
  • Internal and External Linking: Use internal and external links strategically within content to improve SEO and enhance user experience.

5. Content Strategy Alignment

  • Brand Voice & Messaging: Ensure all content aligns with the brand's voice, style guide, and messaging to ensure consistency across all platforms.
  • Content Calendar: Collaborate with the marketing or editorial team to develop and follow a content calendar to ensure timely delivery of all content projects.
  • Collaboration with Teams: Work closely with marketing, design, and product teams to develop content that supports broader company goals, product launches, or seasonal campaigns.
  • Audience Engagement: Create content that is not only informative but also designed to engage and retain the audience, encouraging interaction such as comments, shares, or clicks.

6. Content Performance & Reporting

  • Tracking Performance: Monitor content performance using analytics tools like Google Analytics to track traffic, user engagement, and conversions.
  • Content Optimization: Use performance data to identify areas for content improvement or optimization (e.g., headlines, call-to-actions, content formats).
  • Feedback Incorporation: Incorporate feedback from stakeholders (e.g., marketing, product, or SEO teams) to continually improve content quality and effectiveness.

7. Staying Updated with Industry Trends

  • Content Trends: Stay updated with current content trends, writing techniques, and best practices to keep content fresh and relevant.
  • SEO Trends: Keep abreast of changes in search engine algorithms and SEO best practices to ensure content remains optimized for search engines.
  • Industry Research: Regularly read articles, blogs, and case studies in relevant industries to gather insights and inspiration for new content ideas.

8. Client or Stakeholder Collaboration (If Applicable)

  • Client Briefings: If working with clients or other stakeholders, meet to understand their specific content needs, objectives, and guidelines.
  • Feedback Incorporation: Incorporate feedback from clients or stakeholders to refine and adjust content to better meet their needs.
  • Meeting Deadlines: Ensure all content is delivered according to deadlines and aligned with the content strategy.

9. Specialized Content (Optional but Beneficial)

  • Technical Writing: For more technical industries (e.g., IT, finance, healthcare), the writer may need to produce more specialized content such as white papers, technical manuals, or user guides.
  • Creative Writing: In some cases, an English Content Writer may be asked to produce highly creative content such as scripts, storytelling for brand campaigns, or other types of narrative content.
  • Video Content: In some settings, the writer may contribute to scriptwriting for video content, podcasts, or other multimedia formats.

Skills & Tools Used:

  • Writing Tools: Google Docs, Microsoft Word, Grammarly, Hemingway Editor, etc.
  • SEO Tools: SEMrush, Moz, Google Analytics, Google Keyword Planner, Yoast SEO (for WordPress users), etc.
  • Content Management Systems (CMS): WordPress, Joomla, Drupal, or other web-based publishing platforms.
  • Project Management Tools: Asana, Trello, Monday.com, or any tool used to track deadlines and workflow.

Required Skills:

  1. Excellent Command of English: Strong written communication skills with a focus on grammar, clarity, and tone.
  2. SEO Knowledge: Understanding of SEO principles and the ability to create SEO-optimized content.
  3. Research Skills: Ability to conduct thorough research on any topic to ensure the accuracy and relevance of content.
  4. Creativity: Ability to write engaging, original content that captures the reader's attention and meets marketing objectives.
  5. Time Management: Capable of managing multiple writing projects and meeting deadlines.
  6. Attention to Detail: A keen eye for detail to ensure content is error-free and polished before publishing.
  7. Adaptability: Ability to adapt writing style to different platforms, industries, and target audiences.

Preferred Qualifications:

  • Bachelor’s Degree in English, Journalism, Communications, Marketing, or related field (or equivalent work experience).
  • Experience in content writing, journalism, digital marketing, or other relevant fields (1-3 years of experience).
  • Portfolio of writing samples demonstrating strong writing, creativity, and technical proficiency.

Conclusion:
The English Content Writer plays a key role in developing and managing content that drives engagement, educates the audience, supports brand messaging, and contributes to SEO performance. The role requires a combination of writing skills, research ability, creativity, and technical SEO knowledge to ensure that content is both user-friendly and optimized for search engines. Depending on the specific company or industry, responsibilities may also extend to creating specialized content like technical guides or multimedia scripts.
 

Qualifications

An English Content Writer is responsible for producing well-written, clear, and engaging content for a variety of platforms such as websites, blogs, social media, email campaigns, and marketing materials. The role requires proficiency in the English language, creativity, and the ability to understand the needs of the target audience while maintaining consistency with the brand voice.

Here are the typical qualifications needed to be an effective English Content Writer:

1. Educational Qualifications
Bachelor’s Degree (preferred but not always required) in one of the following fields:

  • English Literature
  • Journalism
  • Communications
  • Marketing
  • Public Relations
  • Creative Writing
  • Business Administration
  • Media Studies

Note: While a degree can be helpful, relevant writing experience and a strong portfolio are often more important for content writers, especially in digital marketing contexts.

2. Writing Skills

  • Proficiency in English: The ability to write fluently in English, with a strong understanding of grammar, syntax, punctuation, and spelling.
  • Strong Writing Portfolio: A collection of writing samples (such as blog posts, articles, website content, etc.) that demonstrate your writing ability, creativity, and versatility.
  • Creative and Engaging Content: Ability to create content that captures readers' attention, informs, and persuades, while maintaining brand voice and tone.
  • Attention to Detail: Excellent proofreading and editing skills to ensure content is free from grammatical and typographical errors.

3. SEO Knowledge
Basic Understanding of SEO: Familiarity with SEO principles and best practices to write content that ranks well on search engines.

  • Ability to research and incorporate keywords naturally within content.
  • Understanding of on-page SEO (meta descriptions, title tags, headers) and how content affects search rankings.

SEO Tools: Experience with tools like Google Keyword Planner, SEMrush, Yoast SEO, or Ahrefs to conduct keyword research and optimize content.

4. Research Skills

  • Conducting In-Depth Research: Ability to perform thorough research on various topics, ensuring content is accurate, up-to-date, and reliable.
  • Citing Sources: Properly citing sources for statistics, facts, or references to maintain credibility and avoid plagiarism.
  • Industry Knowledge: Ability to quickly learn about new industries, trends, or niches and write authoritatively on those topics.

5. Technical Skills

  • Content Management Systems (CMS): Experience with CMS platforms like WordPress, Joomla, or Drupal for publishing and managing content.
  • Basic HTML/CSS (optional but useful): Understanding of HTML/CSS for formatting content, editing text, inserting links, and embedding multimedia in websites or blogs.
  • Proficiency with Microsoft Office (Word, PowerPoint, Excel) or Google Workspace (Docs, Sheets, Slides).
  • Collaboration Tools: Familiarity with project management tools like Trello, Asana, or Basecamp for task management and workflow tracking.

6. Marketing and Audience Understanding

  • Target Audience Awareness: Ability to write content tailored to specific audience groups (e.g., B2B, B2C, millennial-focused, tech enthusiasts, etc.).
  • Brand Voice Consistency: Understanding how to adjust your writing style to match the brand voice, tone, and style guide, ensuring all content aligns with the brand’s overall messaging.
  • Call-to-Action (CTA): Crafting compelling CTAs that encourage readers to take specific actions, such as subscribing to a newsletter, purchasing a product, or following the brand on social media.

7. Soft Skills

  • Creativity: Strong creative thinking to generate fresh content ideas, storytelling approaches, and unique angles on topics.
  • Time Management: Ability to manage multiple projects and meet deadlines without sacrificing quality. Writers should be able to balance several tasks, often under tight deadlines.
  • Communication Skills: Strong written and verbal communication skills to collaborate with editors, designers, marketers, and other team members effectively.
  • Adaptability: Ability to adjust writing style, tone, and content to fit different platforms (e.g., blog posts, social media, email marketing, technical writing).
  • Self-Motivated: Ability to work independently, manage one's workload, and stay productive with minimal supervision.

8. Experience

  • 1-3 years of writing experience: Entry-level to mid-level content writers typically have at least 1-3 years of writing experience, whether in content creation, journalism, marketing, or other related fields.
  • Experience with Digital Content: Experience writing for websites, blogs, social media, email marketing, or e-commerce platforms.
  • Experience with Content Strategy (optional): Understanding how content fits into broader marketing or communication strategies, and experience working with marketing or SEO teams.

9. Portfolio of Writing Samples

  • Writing Samples: A strong portfolio showcasing a variety of writing styles, such as blog posts, articles, case studies, product descriptions, and social media posts, is often a key qualification.
  • Online Presence: Having a personal blog or portfolio website is an added advantage, demonstrating your writing versatility and engagement with your own audience.

10. Preferred Qualifications

  • Specialized Knowledge: Experience writing in niche industries, such as finance, health, technology, legal, or education, can be a plus for certain roles.
  • Experience with Analytics: Understanding how to track content performance using tools like Google Analytics and adapt content strategies based on the data.
  • Video and Multimedia Content Creation: Experience in creating scripts, captions, or other multimedia content (e.g., YouTube descriptions, video scripts) can be an added advantage.

Summary of Qualifications for an English Content Writer:

  1. Educational Background: A degree in English, Journalism, Communications, Marketing, or a related field is preferred, but not mandatory.
  2. Writing Expertise: Proficiency in written English, with strong grammar, creativity, and attention to detail.
  3. SEO Knowledge: Familiarity with SEO best practices and keyword research.
  4. Research & Analytical Skills: Ability to research and write content based on accurate, in-depth information.
  5. Experience: At least 1-3 years of content writing experience, particularly for digital platforms.
  6. Technical Proficiency: Familiarity with CMS platforms and basic HTML/CSS.
  7. Soft Skills: Strong communication, time management, and creative problem-solving abilities.

Career Development for English Content Writers:

  • Senior Content Writer: After gaining experience, an English Content Writer can advance to a Senior Content Writer or Lead Content Writer role, overseeing content strategy, leading a team of writers, and collaborating more closely with other departments.
  • Content Strategist: This role involves developing a content plan based on business objectives, audience research, and SEO goals, working with multiple stakeholders.
  • SEO Content Specialist: For those with strong SEO knowledge, this role focuses on optimizing content for search engines while maintaining high-quality writing.
  • Editor/Content Manager: In these roles, the writer would move into more editorial responsibilities, overseeing content quality, managing deadlines, and ensuring consistency across all content.

In summary, to be an effective English Content Writer, you need a combination of writing skills, SEO knowledge, research ability, and a solid understanding of digital marketing principles. A portfolio of writing samples and relevant experience will help you stand out to potential employers.
 

Salary: High salary (Negotiable)

Apply Procedure

Application Deadline: 13th December, 2024