Bulipe Tech is a rapidly growing IT company in Bangladesh with USA and UK-based parent companies. This description is designed to attract qualified candidates who are excited to work on cutting-edge technologies in a dynamic, international environment. An SEO (Search Engine Optimization) Specialist is responsible for improving the visibility and ranking of a website on search engines like Google, Bing, and Yahoo. They analyse, review, and implement changes to websites to optimize them for better organic search rankings. The role involves technical, content, and analytical expertise to ensure websites are optimized in terms of on-page, off-page, and technical SEO.

Here are the key responsibilities of an SEO Specialist:

1. Keyword Research & Strategy Development

• Conduct Keyword Research: Use keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs) to identify high-value keywords and search phrases relevant to the business or website.
• Competitor Analysis: Analyse competitor websites to identify keyword opportunities, backlink strategies, and other SEO tactics they are using to rank higher.
• SEO Strategy Development: Develop and execute an effective SEO strategy based on keyword analysis, competitive landscape, and business goals.
• Long-Tail Keyword Strategy: Identify and target long-tail keywords that have lower competition and higher conversion rates.

2. On-Page SEO Optimization

• Content Optimization: Optimize website content (text, images, video) to target primary and secondary keywords, ensuring the content is engaging and valuable to the user.
• Meta Tags Optimization: Optimize page titles, meta descriptions, header tags (H1, H2, etc.), and URL structures to improve search engine visibility and click-through rates (CTR).
• Internal Linking: Implement an effective internal linking strategy to improve site structure and enhance the crawlability of important pages.
• Image Optimization: Optimize images for both faster page load speed and SEO, using proper file names, alt text, and size.
• Content Creation and Editing: Work closely with the content team to create new SEO-friendly blog posts, landing pages, and other content.

3. Technical SEO

• Website Audits: Perform regular SEO audits to identify technical issues affecting site performance, such as slow load times, broken links, crawl errors, or mobile usability problems.
• Site Speed Optimization: Collaborate with the development team to ensure website speed is optimized by reducing page load time, optimizing images, using caching, and implementing CDNs.
• Mobile Optimization: Ensure that the website is fully responsive and mobile-friendly, aligning with mobile-first indexing.
• Site Structure Optimization: Improve website architecture, navigation, and URL structure to enhance user experience (UX) and search engine crawlability.
• Fix Crawl Errors: Use tools like Google Search Console to identify and fix crawl errors, broken links, and other technical issues.
• XML Sitemaps: Create, manage, and submit XML sitemaps to search engines to ensure that the site's content is fully indexed.

4. Off-Page SEO & Link Building

• Backlink Strategy: Develop and execute a link-building strategy to acquire high-quality backlinks from authoritative sites in the industry.
• Guest Posting: Write and publish guest posts on relevant and high-authority blogs to increase visibility and build backlinks.
• Influencer Outreach: Reach out to influencers and industry leaders for partnerships that could result in backlinks or brand mentions.
• Social Media Integration: Ensure social media signals are integrated into the SEO strategy, leveraging platforms like Twitter, Facebook, LinkedIn, and Instagram for better reach and engagement.
• Local SEO (if applicable): Build local backlinks, and optimize Google My Business profiles and local listings for geographic-specific searches.

5. SEO Performance Monitoring & Reporting

• Google Analytics Monitoring: Use Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Moz) to monitor website traffic, user behaviour, conversions, and other key performance indicators (KPIs).
• Track Rankings: Regularly monitor keyword rankings to assess the effectiveness of SEO efforts and adjust strategies as needed.
• SEO Reporting: Provide regular reports on SEO performance, including keyword rankings, organic traffic, conversion rates, and other relevant metrics.
• A/B Testing: Conduct A/B tests on landing pages and other content elements to determine which optimizations yield the best results.

6. SEO Strategy Implementation & Collaboration

• Collaboration with Content Teams: Work closely with content writers, developers, and designers to ensure that SEO best practices are applied to all new content, design changes, and website updates.
• Collaboration with Development Teams: Partner with the development team to implement changes to the website’s back-end, including fixing technical SEO issues, adding structured data, and ensuring fast load times.
• Client Consultation: If working in an agency or client-facing role, consult with clients about SEO strategies, progress, and improvements, ensuring that SEO efforts align with business goals.

7. Keeping Up with SEO Trends & Algorithm Updates

• Continuous Learning: Stay up to date with the latest SEO trends, Google algorithm updates (e.g., Panda, Penguin, Core Web Vitals), and industry best practices.
• Adapt to Algorithm Changes: Respond quickly to changes in search engine algorithms by adjusting SEO strategies to maintain or improve rankings.
• Competitor Monitoring: Keep an eye on competitors' SEO activities, changes to their strategies, and new opportunities in the SEO landscape.

8. Local SEO (if applicable)

• Google My Business: Optimize and manage Google My Business listings for local businesses, ensuring they appear in local search results and Google Maps.
• Local Citations: Build consistent local citations (name, address, and phone number) across local directories and listing services to improve local search visibility.
• Customer Reviews: Encourage and manage online reviews on Google and other relevant review platforms to enhance local search rankings.

9. Conversion Rate Optimization (CRO)

• Improve User Experience (UX): Collaborate with UX/UI teams to ensure that websites are user-friendly and conversion-optimized, contributing to both organic rankings and conversion goals.
• Landing Page Optimization: Optimize landing pages for SEO, load speed, and user engagement to maximize conversions from organic traffic.

10. Social Media SEO Integration

• Social Signals: Optimize social media profiles and content for search engine visibility, contributing to overall SEO efforts.
• Cross-Promotion: Promote content across social media channels to drive traffic to the website, indirectly helping with search engine rankings.

Tools & Software Knowledge for an SEO Specialist:

• SEO Tools: Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Ubersuggest, Yoast SEO (WordPress), etc.
• Web Analytics: Google Analytics, Google Data Studio, and other reporting platforms.
• Technical Tools: Google PageSpeed Insights, GTmetrix, WebPageTest, Pingdom, etc.
• Keyword Research: Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, etc.

Additional Skills & Qualities:

• Strong Analytical Skills: Ability to analyse data, trends, and key metrics and translate them into actionable insights.
• Attention to Detail: The ability to notice small but significant factors that can influence SEO, such as user behaviour, website architecture, or on-page optimization.
• Communication Skills: Ability to clearly present SEO findings and strategies to stakeholders, team members, and clients.
• Project Management: Strong organizational and project management skills to handle multiple tasks, deadlines, and projects effectively.

SEO Specialist: Summary of Responsibilities

• Keyword Research & Strategy: Identify key search terms and develop SEO strategies.
• On-Page SEO: Optimize content, meta tags, site structure, and internal linking for better search visibility.
• Technical SEO: Improve website performance, load speed, mobile optimization, and fix crawl errors.
• Link Building & Off-Page SEO: Acquire backlinks and drive traffic through off-site optimization strategies.
• SEO Performance & Reporting: Monitor traffic, rankings, and provide performance insights.
• Stay Current with SEO Trends: Continuously adapt to algorithm changes and evolving SEO best practices.
• Collaboration: Work with content, development, and design teams to ensure SEO is integrated across all areas.

An SEO Specialist plays a critical role in improving a website’s visibility, driving organic traffic, and ensuring that a website is technically sound to rank well on search engines. The role demands a mix of analytical, technical, and creative skills to stay ahead of evolving trends and produce tangible results.

Qualifications

An SEO Specialist is responsible for optimizing websites to improve search engine rankings, drive organic traffic, and enhance the user experience. The ideal candidate should have a blend of technical knowledge, analytical skills, and a deep understanding of SEO best practices. Below is a detailed outline of the qualifications required for an SEO Specialist role:

1. Educational Qualifications
Bachelor’s Degree (preferred but not always required) in one of the following fields:

• Marketing
• Communications
• Computer Science
• Information Technology
• Web Development
• Business Administration
• Digital Marketing
• E-commerce
• Media and Journalism (if relevant to content creation)

Note: While a formal degree can be an advantage, hands-on experience and relevant certifications are often valued equally in the SEO field.

2. Professional Certifications (Highly Recommended but Not Required)
Certifications help build credibility and showcase expertise. Some relevant certifications for an SEO Specialist include:
A. Google Analytics Certification: Proves proficiency in Google Analytics for analysing website performance and user behaviour.
B. Google Ads Certification: While not directly related to SEO, understanding paid search is helpful for balancing organic and paid search strategies.
C. SEO Certifications: Many platforms offer certifications specific to SEO, including:

• Moz SEO Essentials Certification
• SEMrush Academy Certification
• HubSpot Inbound Marketing Certification (focus on content and inbound strategies)
• Yoast SEO Academy (specific to WordPress users and SEO)

D. Content Marketing Certifications (e.g., HubSpot, Content Marketing Institute)
E. Advanced SEO and Digital Marketing Courses: From platforms like Coursera, Udemy, LinkedIn Learning, etc.

3. Technical Skills
An SEO Specialist needs a combination of technical and analytical skills to manage, optimize, and troubleshoot various SEO components. Key technical skills include:
On-Page SEO:

• Proficiency in optimizing content (text, images, multimedia) for search engines and users.
• Knowledge of meta tags, headings (H1-H6), alt attributes, and URL structures for effective SEO.
• Competence in keyword research and content optimization using tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz.
• Ability to create SEO-friendly content with proper internal linking and call-to-action strategies.

Technical SEO:

• Understanding of website architecture, site speed optimization, crawlability, and indexation to enhance organic rankings.
• Proficiency with Google Search Console, Screaming Frog SEO Spider, and other technical audit tools to identify technical issues (e.g., broken links, duplicate content, crawl errors).
• Experience with structured data (schema mark-up) to improve rich snippets and site visibility.
• Experience in mobile optimization and understanding of mobile-first indexing.
• Knowledge of Core Web Vitals and their impact on rankings.

Off-Page SEO and Link Building:

• Understanding of backlink strategies, how to acquire quality backlinks, and methods to evaluate and clean up toxic links.
• Familiarity with guest posting, link outreach, influencer partnerships, and local SEO strategies.
• Experience in local SEO optimization, including working with Google My Business, local citations, and review management.

Data Analysis and Reporting:

• Proficient in using Google Analytics and Google Search Console to track performance metrics, analyse user behaviour, and measure SEO success.
• Ability to create custom reports and dashboards, using tools like Google Data Studio, SEMrush, or Ahrens.
• Competency in A/B testing landing pages for conversion rate optimization (CRO) to improve SEO results.

Website Management:

• Experience with Content Management Systems (CMS), especially WordPress (Yoast SEO, Rank Math), but knowledge of other CMS platforms like Shopify, Wix, Squarespace, or Drupal is an advantage.
• Understanding of HTML and CSS to edit meta tags, images, and content structures.
• Familiarity with XML sitemaps, robots.txt, and 301 redirects to manage and optimize site navigation and crawlability.

4. Analytical Skills

• Data-Driven Approach: Ability to analyse data to uncover trends and generate insights that inform SEO strategies.
• KPIs & Metrics: Knowledge of key SEO performance indicators (KPIs) like organic traffic, bounce rate, CTR (Click-Through Rate), conversion rates, time on site, and backlink profiles.
• Competitor Analysis: Ability to analyse competitors' SEO strategies, identify opportunities, and improve your website's competitive edge.

5. Soft Skills

• Attention to Detail: SEO requires precision in analysing metrics, adjusting, and applying changes that have an impact on rankings.
• Strong Communication: SEO specialists need to communicate strategies and results clearly to clients, managers, and other team members. This includes explaining technical aspects of SEO to non-technical audiences.
• Problem-Solving Skills: SEO often requires troubleshooting technical issues, identifying areas of improvement, and testing new strategies to achieve better results.
• Time Management: SEO campaigns often require juggling multiple tasks such as research, analysis, implementation, and reporting. Effective time management ensures tasks are completed efficiently.
• Collaboration Skills: SEO specialists often collaborate with content creators, developers, and marketing teams to ensure that SEO strategies are integrated across all aspects of the business.

6. Experience

• 1-3 years of SEO experience: A successful SEO Specialist typically has at least 1-3 years of hands-on experience in SEO, with a proven track record of improving search rankings and driving traffic.
• Experience with SEO Tools: Experience using popular SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog) for keyword research, auditing, and analysis.
• Experience with Content Marketing: Experience creating or collaborating on content marketing strategies to support SEO goals (e.g., blog posts, landing pages, videos).
• Experience with Local SEO: Familiarity with optimizing for local search, including Google My Business management, local link-building, and local citation management.
• E-commerce SEO (optional): Experience optimizing e-commerce websites (e.g., Shopify, WooCommerce) to increase organic traffic, product visibility, and conversions.

7. Preferred Qualifications (Optional)

• Advanced SEO Knowledge: Expertise in advanced SEO techniques like Voice Search Optimization, Artificial Intelligence (AI) SEO, Featured Snippets, or Video SEO.
• UX/UI Experience: Familiarity with UX/UI principles that affect SEO, such as improving user experience to reduce bounce rates and improve rankings.
• Knowledge of CRO (Conversion Rate Optimization): Experience optimizing conversion paths and user journeys alongside SEO strategies to maximize website performance.
• Social Media Expertise: While not directly related to SEO, an understanding of social media marketing and how it can complement SEO (e.g., social signals, traffic, brand awareness) is a bonus.

8. Career Growth & Development

• SEO Manager: After gaining experience, an SEO Specialist may progress to an SEO Manager or SEO Team Lead role, where they oversee and coordinate SEO strategies across multiple channels or clients.
• SEO Director or Head of SEO: With further experience, the role can lead to Director of SEO, where one takes on strategic oversight, planning, and budget management.
• Digital Marketing Specialist: With a broad knowledge of SEO, this role can extend into other aspects of digital marketing like paid search, content marketing, social media marketing, and analytics.

Summary of Qualifications for an SEO Specialist:
1. Education: Bachelor's degree in Marketing, Communications, Web Development, Digital Marketing, or related field (or equivalent practical experience).
2. Certifications: Google Analytics, Google Ads, and SEO-specific certifications (e.g., Moz, SEMrush, Yoast Academy).
3. Technical Skills:

• Expertise in on-page and technical SEO.
• Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Knowledge of HTML, CSS, and website management platforms (e.g., WordPress).

4. Experience: 1-3 years of hands-on SEO experience.
5. Soft Skills: Strong analytical, problem-solving, communication, and time management skills.
6. Preferred: Advanced SEO techniques, local SEO, UX/UI experience, and experience with e-commerce SEO.
By possessing the right combination of technical, analytical, and communication skills, an SEO Specialist can effectively increase website traffic, improve rankings, and drive organic growth, all of which contribute to a website's success.