Bulipe Tech is a rapidly growing IT company in Bangladesh with USA and UK-based parent companies. This description is designed to attract qualified candidates who are excited to work on cutting-edge technologies in a dynamic, international environment. A WordPress Customization and Service Specialist is primarily responsible for managing, customizing, and maintaining WordPress websites to meet client needs, enhance user experience, and optimize website performance. The role involves working with both front-end and back-end technologies, offering both creative design solutions and technical implementation. Below are the key responsibilities for this position.

1. WordPress Website Customization

• Theme Customization: Modify and customize existing WordPress themes to meet client-specific requirements (e.g., adjusting layouts, colours, typography, and design elements).
• Child Theme Creation: Develop and manage child themes to ensure the maintainability and scalability of customizations.
• CSS and JavaScript Customization: Modify CSS styles and JavaScript for the custom design and behaviour of pages, ensuring responsive and optimized web experiences.
• Custom Post Types and Fields: Create and configure custom post types, custom taxonomies, and custom fields to extend WordPress functionality according to client requirements.

2. Plugin Management and Customization

• Plugin Integration: Install and configure plugins to enhance WordPress functionality (e.g., SEO plugins, security plugins, eCommerce plugins).
• Custom Plugin Development: Customize existing plugins or develop custom plugins when off-the-shelf solutions don’t meet the client’s needs.
• Third-party API Integration: Integrate third-party tools and APIs (e.g., payment gateways, social media, CRM systems) into WordPress websites.

3. Website Performance and Speed Optimization

• Speed Optimization: Optimize WordPress sites for faster loading by implementing techniques such as image compression, caching, minimizing JavaScript and CSS files, and optimizing database queries.
• Mobile Responsiveness: Ensure WordPress websites are fully responsive and optimized for mobile and tablet devices.
• Code Optimization: Clean up and optimize code (HTML, CSS, JavaScript, PHP) to improve website performance.
• Regular Testing: Perform performance testing and adjust improve load time, particularly for large or content-heavy websites.

4. Search Engine Optimization (SEO)

• On-page SEO: Implement on-page SEO techniques, including optimizing meta tags, title tags, headings, image alt text, and URL structures.
• SEO Plugin Configuration: Set up and configure SEO plugins like Yoast SEO or Rank Math to improve site visibility on search engines.
• Content Optimization: Ensure that the website’s content is optimized for search engines and user experience.
• Keyword Research: Assist clients with keyword research to help optimize content and ensure their websites rank well on search engines.

5. Website Security and Maintenance

• Security Measures: Implement security best practices such as SSL installation, configuring security plugins (e.g., Wordfence, iThemes Security), and conducting regular security audits.
• Core and Plugin Updates: Regularly update WordPress core, themes, and plugins to ensure compatibility and security.
• Backup Management: Set up and manage automated backups of WordPress websites to prevent data loss and facilitate recovery in case of emergencies.
• Malware and Vulnerability Protection: Regularly scan the website for malware, security vulnerabilities, and resolve any identified issues.

6. E-Commerce Solutions (if applicable)

• WooCommerce Integration: Set up and customize WooCommerce, including product catalog setup, payment gateways, shipping methods, and tax settings.
• E-commerce Customization: Customize the look and feel of the online store, including checkout processes, cart functionality, and product pages.
• Order Management: Help configure and optimize the order management, inventory systems, and customer profiles within WooCommerce or other e-commerce plugins.

7. Client Communication and Consultation

• Requirement Gathering: Communicate with clients to gather website requirements, understand their business goals, and provide advice on WordPress solutions.
• Project Management: Manage the progress of website projects, ensuring that timelines are met and clients are kept updated throughout the development process.
• Client Training: Provide clients with training and documentation on how to use and manage their WordPress website, including how to create content, update pages, and manage e-commerce stores.
• Support and Troubleshooting: Offer ongoing support to clients for troubleshooting issues with their WordPress websites. Assist with content updates, minor changes, or technical issues that arise after site launch.

8. Backup and Disaster Recovery

• Backup Solutions: Implement and manage backup strategies to ensure data is securely backed up, and the website can be restored to a functional state in case of a failure.
• Disaster Recovery: Develop a recovery plan for clients in the event of website downtime, server failure, or data loss.

9. Website Testing and Quality Assurance

• Cross-browser Testing: Test websites across multiple browsers (e.g., Chrome, Firefox, Safari, Edge) to ensure compatibility and consistent performance.
• Usability Testing: Conduct testing to ensure the website is easy to navigate and user-friendly, making improvements based on feedback.
• Bug Fixing and Troubleshooting: Identify, troubleshoot, and resolve bugs or issues in the website's functionality, design, or usability.

10. Continuous Learning and Staying Updated

• Technology Updates: Keep up with the latest trends, tools, plugins, and best practices in WordPress development to improve skillsets and offer innovative solutions.
• WordPress Core Updates: Stay updated with changes in WordPress Core and related technologies (e.g., PHP, MySQL) to ensure the websites are always compatible with the latest versions.
• Professional Development: Attend webinars, read blogs, and engage with the WordPress community to continuously improve knowledge and skills.

11. Documentation and Reporting

• Customization Documentation: Provide detailed documentation for all customizations made to WordPress themes, plugins, or the website itself, ensuring that clients can manage changes or handoffs easily.
• Reports and Analytics: Implement analytics and reporting tools (e.g., Google Analytics, Search Console) to track website performance and provide clients with insights into traffic, conversion rates, and other important metrics.

Skills and Tools:

• WordPress Expertise: Extensive experience with WordPress, themes, and plugins.
• PHP, HTML, CSS, JavaScript: Proficient in these core web technologies for theme and plugin customization.
• SEO: Knowledge of on-page SEO and experience with SEO plugins like Yoast SEO or Rank Math.
• E-commerce: Experience with WooCommerce and other e-commerce solutions for WordPress.
• Version Control: Familiarity with Git for version control.
• Performance Tools: Knowledge of Google PageSpeed Insights, GTmetrix, and other speed optimization tools.
• Security: Experience with WordPress security plugins like Wordfence and iThemes Security.
• Database Management: Knowledge of MySQL for working with WordPress databases.
• Browser Testing Tools: Familiarity with tools like BrowserStack for cross-browser testing.

Soft Skills:

• Problem-Solving: Ability to identify issues and resolve them efficiently.
• Attention to Detail: High attention to detail to ensure a smooth, bug-free, and high-quality website experience.
• Communication: Strong verbal and written communication skills for working with clients and team members.
• Time Management: Ability to manage multiple projects and deliver them on time while meeting client expectations.
• Customer Service: Providing exceptional service to clients through prompt responses, clear explanations, and proactive problem-solving.

Key Performance Indicators (KPIs) for Success:

• Timely completion of website projects and customizations.
• Client satisfaction and retention through ongoing support and successful delivery of customized solutions.
• Website performance metrics (load times, SEO rankings, and uptime).
• Efficient troubleshooting and resolution of client issues.
• Maintenance of WordPress websites with a focus on updates, security, and backups.

Conclusion:
A WordPress Customization and Service Specialist is responsible for ensuring that WordPress websites are customized to meet client needs, optimized for performance, secure, and easy to maintain. The role requires a combination of technical expertise, client communication, and problem-solving skills to deliver high-quality, functional websites that align with client goals.

Qualifications

A WordPress Customization and Service Specialist is a technical role that demands proficiency in web development, design, and ongoing website management using WordPress. The ideal candidate should have a mix of technical skills, creative problem-solving abilities, and the ability to communicate effectively with clients. Below is a detailed breakdown of the qualifications required for this role.

1. Educational Qualifications:
A. Bachelor's Degree (or equivalent) in:

• Computer Science
• Web Development
• Information Technology
• Graphic Design
• Multimedia Arts
• Digital Media or a related field.

Note: While a degree in a technical field is often preferred, hands-on experience, certification programs, or self-taught skills can also be considered for the role.
B. Certification Programs (optional but beneficial):

• WordPress Developer Certification from recognized platforms (e.g., W3Schools, LinkedIn Learning, Coursera).
• Web Development Certifications (e.g., from Udemy, Codecademy, freeCodeCamp).
• SEO Certifications (e.g., from Google Analytics Academy, Moz, or Yoast SEO).

2. Technical Skills:
A. Proficiency in WordPress:

• Solid understanding of WordPress core functionality, themes, and plugins.
• Ability to install, configure, and customize WordPress to meet client needs.
• Experience with WordPress Multisite (optional, but valuable for enterprise-level applications).

B. Web Development Skills:

• PHP: Proficient in PHP for custom theme and plugin development, debugging, and server-side logic.
• HTML/CSS: Expertise in HTML5 and CSS3 for creating and customizing themes and plugins, including responsive design.
• JavaScript: Knowledge of JavaScript and jQuery for adding interactivity and enhancing the user experience.
• MySQL: Familiarity with MySQL for database management, custom queries, and optimizing WordPress databases.
• REST API: Ability to integrate WordPress REST API with third-party systems and services for custom integrations.

C. Theme Customization & Development:

• Experience with modifying and creating custom WordPress themes.
• Proficiency in HTML5, CSS3, and Bootstrap for responsive and mobile-first design.
• Ability to create child themes and safely implement customizations without altering the parent theme.

D. Plugin Customization & Development:

• Strong experience with installing, configuring, and customizing third-party plugins to extend WordPress functionality.
• Ability to develop custom plugins for specific features and integrations.

E. E-commerce Integration (WooCommerce):

• Experience with setting up, customizing, and managing WooCommerce stores.
• Integration of payment gateways, shipping methods, tax configurations, and product management in WooCommerce.

F. SEO:

• Familiarity with on-page SEO best practices, including setting up SEO-friendly URLs, meta tags, alt attributes, and integrating SEO plugins (e.g., Yoast SEO, Rank Math).
• Experience with tools like Google Analytics, Google Search Console, and SEO audit tools.

G. Website Optimization:

• Skills in optimizing WordPress websites for performance (speed optimization, caching, lazy loading, image optimization).
• Use of tools such as GTmetrix, PageSpeed Insights, or Pingdom to analyze and optimize website performance.

H. Security Best Practices:

• Experience with WordPress security tools such as Wordfence, iThemes Security, and Sucuri.
• Knowledge of SSL certificates, firewalls, malware removal, and general security hardening for WordPress sites.

I. Version Control (optional but useful):

• Familiarity with Git for version control, especially when working in team environments or managing multiple site versions.

J. Web Hosting and Server Management:

• Understanding of web hosting environments, including cPanel, VPS, Managed WordPress Hosting, and FTP.
• Experience with migrating WordPress sites, managing server resources, and troubleshooting hosting-related issues.

3. Soft Skills:
A. Problem-Solving: Strong troubleshooting skills to diagnose and resolve issues related to plugins, themes, security, performance, or WordPress core.
B. Attention to Detail: Ability to spot inconsistencies, code errors, and design issues, ensuring high-quality work and smooth user experiences.
C. Client Communication:

• Excellent communication skills to understand client needs, explain technical concepts, and provide ongoing support and guidance.
• Ability to translate technical information into understandable terms for clients and end-users.

D. Project Management:

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Experience with project management tools (e.g., Trello, Asana, Basecamp) is a plus.

E. Creativity: A strong sense of design and user experience, with the ability to customize themes and design layouts that align with client branding and objectives.
F. Customer Support & Service: Proactive attitude toward providing excellent customer service and ongoing technical support to clients.
G. Time Management: Efficient at handling client expectations and balancing multiple requests, ensuring deadlines are met without compromising quality.

4. Experience:

• 2+ years of experience working with WordPress, with a strong portfolio demonstrating the ability to customize themes, install and configure plugins, and troubleshoot issues.
• Experience in customizing and managing WooCommerce sites (if relevant for e-commerce).
• Hands-on experience in theme development and creating custom solutions for clients.
• Proven ability to work in a client-facing role, managing expectations and providing solutions.

5. Preferred Qualifications (Optional but Beneficial):

• Advanced PHP and JavaScript Skills: Knowledge of object-oriented PHP and JavaScript frameworks (e.g., React.js, Vue.js) for building complex customizations or applications within WordPress.
• SEO Specialist: Advanced understanding of SEO techniques, analytics, and performance tracking. Experience in implementing full SEO strategies for WordPress sites.
• Advanced WordPress Features: Experience with WordPress REST API, Gutenberg block development, custom taxonomies, and multilingual websites.
• Experience with Headless WordPress: Familiarity with the concept of headless WordPress (using WordPress as a content management system while front-end frameworks like React or Vue handle the front-end).
• Experience with Page Builders: Familiarity with Elementor, WPBakery, or other page builders to enhance client-site interactions and design.

6. Career Growth and Development:

• Leadership Opportunities: With time and experience, you can progress to roles like Lead WordPress Developer, WordPress Development Manager, or Technical Director.
• Specialization: Develop expertise in areas like WooCommerce development, WordPress security, custom plugin development, or SEO.
• Expanded Technical Knowledge: Further develop skills in areas like headless WordPress, ReactJS (for front-end development), or DevOps practices for WordPress.

Summary of Qualifications for a WordPress Customization and Service Specialist:
1. Education: Bachelor's degree in Web Development, Computer Science, or a related field (or equivalent work experience).
2. Technical Skills:

• Proficient in WordPress, PHP, HTML, CSS, JavaScript, MySQL.
• Experience with theme and plugin customization, SEO, website optimization, and security best practices.
• Familiarity with WooCommerce for e-commerce websites.

3. Experience: At least 2 years of hands-on experience working with WordPress in a professional setting, with a portfolio of work demonstrating expertise.
4. Soft Skills: Strong communication, problem-solving, and time management skills; the ability to work directly with clients and manage their expectations.
5. Preferred: Additional expertise in advanced WordPress development techniques, SEO, or e-commerce platforms like WooCommerce.
By possessing these qualifications, a WordPress Customization and Service Specialist can effectively meet client needs, ensure websites perform optimally, and stay updated with the latest trends and best practices in WordPress development.