BRAC Bank PLC is a full-service private commercial bank in Bangladesh, aiming to become the most trusted, innovative and inclusive bank, driven by purpose and powered by people. It plays a pivotal role in shaping the country's financial future, with a clear focus on sustainability. With the highest market capitalization, the highest international shareholding and the country’s best credit rating, the bank leads the Bangladesh banking industry in key financial metrics. BRAC Bank is considered the standard bearer of good governance, ethics and values-based banking. BRAC Bank today serves as a trusted partner for individuals and businesses across every segment of the economy - Small & Medium Enterprises (SME), Corporate & Institutional and Retail Banking.
BRAC Bank PLC is currently seeking a highly motivated, intelligent, and purpose-driven professional to join its Retail Banking Division in the following position:
Senior Manager, Customer Life Cycle & Portfolio Management. - Cards
Employment Type: Full-time
Grade: AVP - FAVP
Job Location: Dhaka
Key Responsibilities:
Lead product lifecycle management of credit card products, from concept development to launch and post-launch performance optimization.
Develop and execute product strategies, marketing campaigns, and customer propositions to drive acquisition, activation, usage, and retention.
Strategic decision-making through data analysis, market insights, and portfolio performance trends to optimize product growth and profitability.
Collaborate with Sales, Operations, IT, Risk, Compliance, and Marketing teams to ensure seamless product delivery and execution.
Monitor portfolio performance through data analytics and MIS, track KPIs, and recommend corrective actions where required.
Lead and support digital initiatives and process automation.
Manage relationships with payment networks and ensure adherence to scheme rules, branding, and certification requirements.
Ensure compliance with regulatory requirements, internal policies, and risk management frameworks.
KEY QUALIFICATIONS:
Post-graduation/graduation preferably in Business Administration, from a reputed university with a satisfactory academic record.
Minimum 5 years of relevant experience, preferably in banking with strong team management and execution capabilities.
Proficient in banking fundamentals knowledge including products, processes and compliance.
Demonstrated capability in effective communication, coordination, and stakeholder management.
Proficiency in Market Intelligence and Business Planning and Forecasting.
Customer-centric, self-motivated, a team player, and capable of meeting deadlines.
BRAC Bank is a values-driven organization that prioritizes the protection of all its stakeholders, including coworkers and the community we work in, from harassment, abuse, neglect, exploitation, and discrimination. As an equal opportunity enabler, BRAC Bank encourages applications from any gender-diverse individuals and persons living with a disability. We consider personal persuasion to be a disqualification of candidature.
If you want to take up the challenge, please 'Apply Online.'
Only short-listed candidates will be communicated for the next stage as per the recruitment process. BRAC Bank reserves the right to accept or reject any application without assigning any reason whatsoever.
BRAC Bank does not charge any fee at any stage of the recruitment process.
