BRAC Bank PLC is a full-service private commercial bank in Bangladesh, aiming to become the most trusted, innovative and inclusive bank, driven by purpose and powered by people. It plays a pivotal role in shaping the country's financial future, with a clear focus on sustainability. With the highest market capitalization, the highest international shareholding and the country's best credit rating, the bank leads the Bangladesh banking industry in key financial metrics. BRAC Bank is considered the standard bearer of good governance, ethics and values-based banking. BRAC Bank today serves as a trusted partner for individuals and businesses across every segment of the economy - Small & Medium Enterprises (SME), Corporate & Institutional and Retail Banking.

BRAC Bank seeks an ambitious, intelligent, purpose-driven, and enthusiastic individual for the following position in its Marketing Division:

Copywriter

Grade: PO/SPO

Employment Type: Full-time

KEY RESPONSIBILITIES:

• Decode briefs with planners to develop and produce creative concepts.
  
• Understanding the product, target audience and competitor activities in the market.
  
• Discuss and brainstorm visual and copy ideas with other members of the creative/marketing team.
  
• Work on multiple campaigns at once, sometimes under pressure and often on tight deadlines.
  
• Ensure team members meet the quality and timeline expectations

KEY QUALIFICATIONS:

• Four-year graduation in any discipline from any UGC-approved or accredited foreign university.
  
• Strong conceptual thinking with the ability to align creative ideas with business objectives.
  
• Excellence in creative writing in both English and Bangla.
  
• Proven storytelling skills with a passion for writing, content creation, and marketing.
  
• 6-8 years of experience in a relevant role, preferably in an agency environment.
  
• Basic understanding of, and strong curiosity about, advertising, branding, and digital media.
  
• Proficient in customer centricity, self-propelled, and capable of meeting deadlines.

BRAC Bank is a values-driven organization that protects all its stakeholders, including the coworkers and the community we work in, from harassment, abuse, neglect, exploitation, and discrimination. As an equal opportunity enabler, BRAC Bank encourages applications from any gender-diverse individuals and persons living with a disability. We consider personal persuasion to be a disqualification of candidature.

If you want to take up the challenge, please 'Apply Online'.

Only shortlisted candidates will be contacted for the next stage as part of the recruitment process. BRAC Bank reserves the right to accept or reject any application without providing a reason, whatsoever.

BRAC Bank does not charge any fees at any stage of the recruitment process.