BRAC Bank PLC is a full-service private commercial bank in Bangladesh, aiming to become the most trusted, innovative and inclusive bank, driven by purpose and powered by people. It plays a pivotal role in shaping the country's financial future, with a clear focus on sustainability. With the highest market capitalization, the highest international shareholding and the country’s best credit rating, the bank leads the Bangladesh banking industry in key financial metrics. BRAC Bank is considered the standard bearer of good governance, ethics and values-based banking. BRAC Bank today serves as a trusted partner for individuals and businesses across every segment of the economy - Small and Medium Enterprises (SME), Corporate & Institutional and Retail Banking.
BRAC Bank seeks an ambitious, intelligent, purpose-driven, and enthusiastic individual for the following position in its SME Banking Division:
Manager/Associate Manager, Digital Inclusive Business
Employment Type: Full-time
Job Grade: SO-SPO
Job Location: Dhaka
Key Responsibilities:
Drive sales strategies to promote digital lending solutions
Develop and implement comprehensive sales strategies aligned with organizational goals.
Identify target customer segments and tailor digital lending solutions to meet their needs.
Ensure effective positioning of products in the market to maximize adoption and revenue growth.
Build strong partner networks to expand product reach
Establish and nurture relationships with activation partners, dealers, and other stakeholders.
Negotiate and manage partnership agreements to ensure mutual growth and sustainability.
Leverage partner networks to penetrate new markets and enhance product visibility.
Coordinate with internal teams and external partners to ensure smooth rollout of initiatives.
Resolve operational challenges promptly to maintain program efficiency.
Align partner activities with organizational objectives to deliver consistent customer experience.
Lead market activation campaigns for awareness and customer acquisition
Design and execute marketing and activation campaigns to drive product awareness.
Collaborate with marketing teams to create impactful promotional materials and outreach programs.
Monitor campaign effectiveness and adjust strategies to optimize customer acquisition.
Support field teams and partners to ensure target achievement
Provide performance oversight to field teams and sales partners.
Set clear targets, track progress, and ensure accountability across all stakeholders.
Conduct regular reviews and coaching sessions to maintain high performance standards.
Track performance, analyze data, and identify growth opportunities
Collect and analyze sales and operational data from digital platforms.
Generate insights to identify trends, gaps, and opportunities for improvement.
Recommend actionable strategies to enhance efficiency and drive business growth.
Monitor market trends and competition to position products effectively
Stay updated on industry developments, competitor activities, and customer preferences.
Conduct market research to anticipate changes and adapt strategies accordingly.
Ensure digital lending products remain competitive and relevant in the marketplace.
Key Qualifications:
Bachelor’s degree from a reputed university with satisfactory academic record.
Minimum three years of experience in the relevant field; experience in SME Banking is an added advantage.
Ability to develop marketing programs in collaboration with sales.
Strong skills in analyzing data from multiple viewpoints including market data, competitive offerings, and other information sources.
Sound knowledge of SME products.
Proficiency in Microsoft-Office.
Excellent presentation skills.
BRAC Bank is a values-driven organization that prioritizes the protection of all its stakeholders, including coworkers and the community we work in, from harassment, abuse, neglect, exploitation, and discrimination. As an equal opportunity enabler, BRAC Bank encourages applications from any gender-diverse individuals and persons living with a disability. We consider personal persuasion to be a disqualification of candidature.
If you are interested in taking up the challenge, please ‘Apply Online’.
Only short-listed candidates will be communicated for the next stage as per the recruitment process. BRAC Bank reserves the right to accept or reject any application without assigning any reason, whatsoever.
BRAC Bank does not charge any fee at any stage of the recruitment process.
