BRAC Bank, the pioneer of SME Banking in Bangladesh, delivers a full array of banking services to individuals and business entities. Its financial results, along with the best credit rating from the top-rated global and local agencies and multiple best financial report awards, speak of the bank's aspiration, transparency, and teamwork towards becoming the best bank in the country. 

BRAC Bank is currently looking for an ambitious, smart, goal-oriented, enthusiastic individual for the following position in its Brand Communications Department under the Marketing Division:

Associate Manager, Brands and Digital Media

KEY RESPONSIBILITIES:

• Research and analyze consumer behavior, market trends, and competitor activities;
• Develop and implement strategies that resonate with the target market;
• Plan and execute brand marketing initiatives mostly on digital channels;
• Build brand awareness and increase brand value through engagement initiatives;
• Lead the in-house creative team and coordinate with outsourced agencies;
• Collaborate with different teams such as retail, SME, corporate, digital transformation etc.
• Measure and report on campaign performance and assessing KPIs and ROI;
• Oversee the design and production of creative collaterals - advertisements, promotional materials, and in-app campaigns;
• Manage digital media ecosystem of BRAC Bank, including Social Media, Owned Media, Google, Online News Portals and In-App advertisement.

KEY QUALIFICATIONS:

• Graduate from a reputed institution;
• Minimum 3-4 years of working experience in developing brand and marketing strategies and execution;
• Experience in digital media buying, campaign management, and social media marketing;
• A creative thinker with innovation and a sense of business and digital understanding;
• Strong research, analytical and negotiation skills;
• Self-propelled, proficient in customer-centricity, team player, and capability to meet deadlines;

MALE, FEMALE, OTHER GENDER AND PEOPLE WITH DISABILITIES ARE EQUALLY ENCOURAGED TO APPLY

Only short-listed candidates will be contacted for interviews as per the recruitment process. BRAC Bank reserves the right to accept or reject any application without assigning any reason whatsoever.

If you are interested in taking this challenge, please 'Apply Online'. 

BRAC Bank does not charge any fee at any stage of the recruitment process. Please note that BRAC Bank is an equal employment organization. Any form of persuasion will disqualify the candidature.

Application Deadline: November 27, 2021