Berger Paints Bangladesh Limited is the leading paint manufacturing company company in Bangladesh, with focus on innovation, prominent brands and the strongest distribution network. The company strives to provide on environment of transparency, independence, and trust to help its employees strive for excellence.

Role Profile

Job Title : Territory Manager (Trade)
Reports to : Area Manager / Branch Manager
: Sales
Location : Anywhere in Bangladesh

Key Accountabilities:

  • Achieve volume and value target of the demarcated territory for a stipulate time period.
  • Handle and manage key customers by customer visit & successful sales call, address business issues and provide market visit report to Line Manager.
  • Identify new business opportunity by selecting and engaging influential, generating sales volume by increasing dealers, sub-dealers & paint contractors and ensure product coverage in the designated sales territory.   
  • Implement all trade promotion and consumer promotion as per the plan.
  • Realize cash from dealers as per the company standard and ensure collecting company outstanding from credit dealers.
  • Continuous expansions of distribution reach as per the target given.
  • Guide and coach contractual(s) regularly to complete all market driven duties and responsibilities.
  • Maintain visibility and merchandising at key counters of a given cluster
  • Keep professional relations with dealers, sub-dealers & shop managers to implement all planned activities in and around the counter.
  • Organize and conduct training/briefing and product demonstration session for the internal stakeholders as well as external stakeholders.

Knowledge skills and Experience:

  • Business Graduate (preferably BBA /MBA) from reputed public/ private university.
  • 1-2 years of relevant experience.
  • Motor Bike riding would be an added advantage.


  • Adhering to principles & values
  • Relating & networking
  • Planning & organizing
  • Delivering results and meeting customer expectations
  • Following instructions and procedures
  • Adapting and responding to change
  • Coping with pressures and setbacks

Deadline of Application
January 30, 2019