BASF has successfully partnered Bangladesh’s progress since 1966, offering solutions that support almost all of the country’s key industries such as Agriculture, Health & Hygiene, Packaging & Coatings, Plastics & Consumer, and Textile. Further information is available on www.basf.com/bd.

BASF Bangladesh Limited invites application for the position:

Assistant Manager, Business Development - Vegetable Seeds

Objective of the Position:

  • Develop market position and increase market share as well as build up a long-term relationship with dealers, E-tail, chain customers & growers in line with the M&S strategy to realize profitability and partnership.
  • Identifying new partners/dealers and managing the distribution channel.

Main Task

  • Develop vegetable seeds business in Bangladesh
  • Build/expand and oversee the network of Retailers to increase our channel depth (penetration) and share of wallet with retailers.
  • Develop new relationships in identified target markets with potential dealers and introduce assigned products to them in line to agreed business objectives
  • Ensure annual business plans are formulated and followed with all the strategic customers/dealers.
  • Plan, propose, and execute the promotional activities for focus crops in line with sales plan. Implementation of the annual business plan in the assigned region.
  • Liaise with agriculture/horticulture department for product registration/ import regulations/ seed license etc.
  • Conduct the trials/ demonstrations for the varieties of all focused crops and creating markets/ segments for varieties by demonstrating their value to growers/ customers/ dealers.
  • Initiate the introduction of new varieties and propose on price levels, and product forms to contribute for the commercial success of new varieties.
  • Coordinate to suggest and execute the crop development plan.
  • Suggest/train the growers for advanced practices for best results of our products and handling the grower queries effectively which is arising at the dealer or grower level.
  • Coordinate with customers/teams to understand the promotional activities in the assigned geography and partner for big grower events.

Education

  • Bachelor of Science in Agriculture/Botany

Experience

  • Minimum 7 years of experience in sales, technical sales with Agricultural market
  • Experience with vegetable seeds industry will be preferred

Skills

  • Good communication skills
  • Good initiative and market analysis
  • Good customer management & Negotiation skills
  • Good understanding of Agrochemistry and crop systems.
  • Language – Bengali and English

Job Location: Dhaka with extensive travel within Bangladesh

Application Instruction

Application Deadline : 23rd February 2024