• Join British American Resource Center as a Brand Manager to lead innovative branding strategies, create impactful campaigns, enhance customer engagement, and position us as a leader in English education.

Job Context:

• British American Resource Center (BARC) is committed to creating confident, creative, and globally aware individuals by offering innovative English language learning solutions.
• As we expand our footprint, the Brand Manager will be instrumental in shaping our brand’s narrative and ensuring it reflects our commitment to fostering better citizenship among learners.

We are seeking a creative and strategic Brand Manager to lead and enhance the brand identity of the British American Resource Center (BARC). As the Brand Manager, you will play a pivotal role in positioning our organization as the premier choice for English language learning and personal development. Your primary goal will be to establish a strong, consistent, and relatable brand that resonates with our audience, particularly students and young learners.

Key Responsibilities:

Brand Strategy and Development:

• Develop and implement comprehensive branding strategies aligned with BARC’s vision, mission, and values.
• Analyse market trends and competitor activities to identify opportunities for differentiation.
• Marketing Campaigns:
• Plan, execute, and monitor innovative marketing campaigns to increase brand awareness and customer engagement.
• Oversee the design and production of promotional materials, both digital and print.

Content and Messaging:

• Ensure all communication aligns with the brand’s tone, voice, and identity.
• Collaborate with content creators to produce engaging content for social media, blogs, and other platforms.
• Collaboration and Leadership:
• Work closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive branding efforts.
• Manage external agencies and vendors for advertising, PR, and design needs.
• Customer Insights:
• Conduct regular research to understand customer preferences and market needs.
• Use data and feedback to refine branding strategies and improve customer experience.

Performance Monitoring:      

• Track and analyze the performance of branding initiatives using KPIs.
• Prepare regular reports and presentations for senior management