INVITING EXPRESSION OF INTEREST

For the Development of content for a Promotional Public Awareness Campaigns on Gender-based Violence through Television, Community Radio and Digital Animation

EOI Issuing Authority

Ain o Salish Kendra (ASK)

Ain o Salish Kendra (ASK) was established in 1986 as a national legal aid and human rights organisation. Initially its work was limited to providing free legal services to the disempowered particularly women, working children and workers in Dhaka city. But over the last thirty-three years, ASK has evolved a more comprehensive approach to the promotion, protection and prevention in the area of legal and human rights. ASK’s strategies are to promote human rights awareness and community activism; offer legal aid through mediation and litigation while survivors are given psycho-social counselling; investigations into human rights violations and their documentation are supplemented by research which together lead to media campaigns to defend human rights, and public interest litigation for law and policy reform.

The primary objective of this EOI is to receive Expressions of Interests from consulting agency/firm or consultant(s) interested to develop, deliver and facilitate broadcast contents for Promotional and Public Awareness Campaigns on Gender-based Violence through Television Ads, Community Radio and Digital Animation. The consultancy firm will provide the deliverables in due consultation and with direction from ASK at all times.

The proposed project will aim to contribute to promoting informational contents on the prevention of and protection from Gender-based Violence.

• The Promotional public awareness campaign through television advertisements will provide information to the general public with access to the relevant medium. These contents will be in Bangla dialect and shared in [number] mainstream television channels which will broadcast the content for raising awareness on Gender-based Violence. The target audience for this campaign will be the general public at large.
• The public awareness campaign through community radio will provide information to three different communities, in Rajshahi, Jhenaidah, and Cox’s Bazaar respectively. Accordingly, this content will be developed in the three different dialects in order to make the information accessible for them. The target audience for this campaign will be the three respective communities.
• The public awareness campaign through digital animation will be made available to the public by the social media. The target audience for this campaign will be youth.

The consulting agency/firm or consultant(s) will be required to prepare multiple contents for three (3) different campaigns:

• Promotional public awareness campaign through television advertisement
• Prepare one (1) promotional advertisement on the issue of Gender-based Violence in Bangla;
• Incorporate feedback of ASK to finalise the contents;
• Finalise channel where the advertisement will be broadcasted;
• Facilitate broadcasting the advertisement on pick time

Duration: 25 seconds
Broadcast: One month, four times in a day including 2 times in pick hours, in a renowned channel.

• Public awareness campaign through community radio
• Prepare one (1) audio recording in three (3) local dialects (Rajshahi, Jhenaidah, and Cox’s Bazaar) on the issue of Gender-based Violence;
• Incorporate feedback of ASK (including those with relevant local dialect) to finalise the contents;
• Facilitate the broadcasting the recording.

Duration: 5mins (each)
Content: Song, Gombhira, Pala gaan, short drama or any other traditional medium.
Broadcast: In every alternative day for one month.

• Public awareness campaign through digital animation
• Prepare two (2) animations on the issue of Gender-based Violence in Bangla; [Duration: 90 seconds to 120 seconds]
• Incorporate feedback of ASK to finalise the contents;
• Finalise the animations;
• Share the animation in different social media platforms.
• Awareness on GBV through TV Scroll- develop TV scroll on GBV in consultation with ASK. [One month in one channel or 15 days each for two channels].

The consultancy should be undertaken in one and half months of time starting from 01 July 2021.  In any event, all work, including the deliverables, should be completed by 15 August 2021.

• Submission of one (1) promotional advertisement on the issue of Gender-based Violence [informational / promotional / story-telling / statistical / etc.] in Bangla;
• Facilitating the broadcasting the advertisement in two (2) Television channels;
• Submission of one (1) audio recording in three (3) local dialects (Rajshahi, Jhenaidah, and Cox’s Bazaar) on the issue of Gender-based Violence [ informational / promotional / story-telling / statistical / etc.];
• Facilitating the broadcasting the recording in three (3) (Rajshahi, Jhenaidah, and Cox’s Bazaar) community radios;
• Facilitating the broadcasting of the TV scroll in two (2) Television channels;
• Submission of two (2) animations on the issue of Gender-based Violence [insert specific details: informational / promotional / story-telling / statistical / etc.] in Bangla.

The consulting agency/firm or consultant(s) will work closely with the Senior Coordinator, Advocacy and Networking, in carrying out the duties detailed above. The deadlines for each of the deliverables are mentioned above and should be adhered to without exception.

The consulting agency/firm or consultant(s) should have a blend of expertise, as follows:

• The consulting agency firm or consultant(s) need to have relevant technical and communication knowledge, skills and extensive work experience in the development of related issues gender-based violence;
• Good Bangla communications kills and other details;
• Experience of working in tight timeline;
• Good understanding about safeguarding issues and actions and gender sensitised;
• Strong knowledge on creative content designing, especially on development issues.

The consulting agency/firm or consultant(s) shall comply with the Code of Conduct and Child Protection Policy of ASK. Any violation/deviation in complying with ASK’s child protection policy will result in termination of the agreement. Orientation on relevant policy will be arranged for the selected consultant and the consultant(s)will have to sign the Acknowledge form of the relevant policy.

ASK reserves the right to accept or reject any or all interests/proposals without any reason what so ever.

It is understood and agreed that the consulting agency/firm or consultant(s) shall, during and after the effective period of the contract, treat as confidential and not disclose, unless authorised in writing by Ain o Salish Kendra (ASK), any information obtained in the assignment of the performance of the Contract.

ASK reserves the copyright of all information, findings and the final documents produced through this process.

ASK invites proposals from consulting firm/agency or individual consultant.

• The EOI must include the following:
• For Consulting Firm/Agency, the lead consultant and team members’ brief CV highlighting related completed assignments and relevant role in the assignments; for individual consultant, a brief CV highlighting related completed assignments and role in the assignments;
• Proof of the agency/firm’s TIN and VAT registration
• A complete technical proposal with the sample of previous work in English;
• A financial proposal in English, including detailed cost per major activity.
• The technical and financial proposal should be submitted in two separate envelopes.
• These two envelopes are then to be put in one larger envelope which must be sealed with a cover addressing the Executive Director, Ain o Salish Kendra (ASK), 2/16, Block-B, Lalmatia, Dhaka-1207, Bangladesh.
• Alternatively, a soft copy of all the relevant documents may also be submitted by e-mail at: ask@citechco.net, with the subject, ‘Expression of Interest for the Development of GBV related Promotional Contents’
• The proposal to be submitted at ASK office or by e-mail no later than 15 June 2021.