Terms of Reference (ToR)

Development of Social Behavior Change Communication (SBCC) materials for youth activists


Project Title:

Y - Moves

Partner Organization:

Ain o Salish Kendra (ASK)

Technical Partner:

Plan International Bangladesh



Introduction about the Organizations

Ain o Salish Kendra (ASK)

ASK) was established in 1986 as a national legal aid and human rights organization. Initially ASK’s work was limited to providing free legal services to the disempowered particularly women, working children and workers in Dhaka city. But over the last thirty three years, ASK has evolved a more comprehensive approach to the promotion, protection and prevention in the area of legal and human rights. ASK’s strategies to promote human rights awareness and community activism; offer legal aid through mediation and litigation while survivors are given psycho-social counseling; investigations into human rights violations and their documentation are supplemented by research which together lead to media campaigns to defend human rights, and public interest litigation for law and policy reform.

Plan International Bangladesh

Founded in 1937, Plan International is a development and humanitarian organization that advances children’s rights and equality for girls. We strive for a just world, working together with children, young people, our supporters, and partners in over 70 countries in order to fulfill this ambition. Plan International Bangladesh has been operating in Bangladesh since 1994, helping marginalized children to access their rights to health, sanitation, education, livelihoods and protection. Plan International is independent, with no religious, political or governmental affiliations. Plan International Bangladesh prioritizes our Influencing works in three key areas (child, early and forced marriage, Girls in Crisis and Safe Spaces for Girls and Young Women) whereby young women and girls hold an inequitable disadvantage.

About the Project

ASK is implementing a project name Y-Moves in partnership with PLAN International Bangladesh and funded by the SIDA. The project’s impact is to “contribute to building a dynamic and inclusive civil society working towards advancing young people especially girls’ rights to participation, protection and sexual reproductive health in Bangladesh”. To achieve the impact of Y- Moves project; it has determined three outcomes:

Outcome 1:Agency of adolescents and young people, particularly girls and young women increased to act as change agents to promote sexual and reproductive health and rights (SRHR) and prevent sexual and gender based violence (SGBV).
Outcome 2:Capacity of civil societies, including child and youth led networks, have strengthened to hold the state accountable on commitments to promote SRHR and prevent SGBV at national and district level.

Outcome 3:Duty bearers and community gate-keepers are responsive to implement policies and programs for the promotion of young people's SRHR and prevent SGBV at national, district and sub-district level.

Project Strategies:
Strengthening capacities
Partnership and collaboration
Evidence generation and sharing
Social norms change

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