SheProspers: Elevating Women Entrepreneurs in Bangladesh Project
Terms of Reference (TOR) for Producing Educational Videos

The Asia Foundation is looking for an EdTech company to produce five short Educational Videos (approximately 10 minutes each) for its SheProspers: Elevating Women Entrepreneurs in Bangladesh” project.

About the Program:

The Asia Foundation (TAF), with support from the Wilde Ganzen Foundation, is currently implementing an 18-month project titled” SheProspers: Elevating Women Entrepreneurs in Bangladesh”. This initiative aims to provide Women SMEs in Bangladesh with the necessary skills and training for sustainable business growth. Building on past success, the program envisions a more focused approach in the upcoming phase and aims to support women entrepreneurs by tailoring interventions to their specific business growth stage -- whether in the startup, sustaining, or growth phase.

Through this project, TAF will help secure bank loans for 30 entrepreneurs in the growth phase. The project will also enhance the skills of 200 sustaining-phase entrepreneurs while providing them with information and market linkages, enabling business formalization and increased qualification for loans. Moreover, through the proposed project, over 1,000 startup-stage businesses will gain access to fundamental business management insights and information on accessing finance.

Previously, The Asia Foundation, with support from the GSRD Foundation, implemented a 14-month pilot project in 2022-23, titled ‘Expanding Economic Opportunities for Women Entrepreneurs in Bangladesh: One-stop Business Advisory Services Platform’. This business advisory services platform, known as Onnessha (http://onnessha.com), provides Women SMEs in Bangladesh with targeted support to help them establish and expand their businesses, and link them to existing networks, finance, and other available services. Using the Onnessha platform as a tool, the project pioneered a hybrid online and in-person approach that provided aspiring and established women entrepreneurs with personalized support and resources, enabling them to start and grow their businesses sustainably. The main implementation partner for this program was the SME Foundation Bangladesh, a subsidiary of the Ministry of Industries, People’s Republic of Bangladesh, with the Women Chamber of Commerce Dhaka, Chittagong, and Sylhet acting as the secondary partner.

Purpose of the Assignment:

The purpose of this assignment is to hire an EdTech company to produce five short educational videos (approximately 10 minutes each) covering the following topics:

  • Digital Marketing Strategies for Start-Ups
  • Graphics Design for women entrepreneurs
  • Cybersecurity Essentials for Small Businesses
  • Simplified Accounting and Bookkeeping Practices
  • Leveraging Fintech Tools for Financial Management

Scope of Work:

The selected EdTech company will be responsible for the following tasks:

  1. Content Development:
    • Engage with subject matter experts to develop accurate and valuable content for each video topic.
    • In consultation with TAF, the EdTech company will ensure the content is tailored to the specific needs of women entrepreneurs at different stages of business growth (startup, sustaining, and growth phases).
  2. Video Production
    • Produce five short educational videos, each approximately 10 minutes in length.
    • Ensure high-quality video production, including clear audio, engaging visuals, and professional editing
    • Include subtitles in Bengali/English to ensure accessibility for the target audience.
  3. Collaboration and Review:
    • Collaborate with TAF and the SME Foundation to ensure content relevance and accuracy.
    • Submit draft videos for review and incorporate feedback from TAF and SME Foundation.
  4. Video Promotion and Distribution of the Training Content:
    • Utilize the Onnessha platform, SME Foundation platform and/or other digital channels for video promotion.
    • Leverage social media platforms such as Facebook to target women entrepreneur groups and business communities to promote the videos.
    • Host the videos on the websites and/or other digital channels of the EdTech companies to ensure accessibility and visibility for a broader audience.


Deliverables:

  1. Detailed script/storyboard for each of the five videos.
  2. Five short educational videos (approximately 10 minutes each) covering the specified topics mentioned in the purpose of the assignment.
  3. Promotional plan outlining strategies for video distribution and engagement.
  4. Link the produced videos with relevant existing training courses in the platform.
  5. Viewership detailed data (2000 women entrepreneurs plus).

Duration and Timeline:

The assignment is expected to be completed within a period of 6 months from the date of contract signing. The timeline is subjects to change.

Qualifications and Experience:

The EdTech company should have:

  • A proven experience of over 5 years in EdTech video production.
  • Expertise in collaborating with subject matter experts to develop high-quality content.
  • Experience in promoting educational content on digital platforms.
  • Previous experience working directly or indirectly with SMEs.
  • Understanding of the needs and challenges faced by women entrepreneurs in Bangladesh.
  • A social media presence with 50k+ followers.
  • Previous experience working with international development organizations is a plus.

Application Process:

Interested EdTech companies are invited to submit a proposal including:

  • Company profile and relevant experience
  • Detailed work plan and timeline.
  • Budget breakdown of all costs including VAT and TAX as per govt. regulations.
  • Samples of previous work (links to videos or portfolio).
  • References from previous clients.
  • Business and VAT registration copy (if a firm applies).
  • CVs of lead developer, graphical integrator, graphic designer

Submission Deadline:

The EdTech company/organizations are requested to share the documents mentioned with The Asia Foundation by Friday, 19th July 2024. Please email the documents to country.bangladesh.jobs@asiafo
undation.org.

About The Asia Foundation:

The Asia Foundation is a nonprofit international development organization committed to improving lives and expanding opportunities across Asia and the Pacific. Informed by 70 years of experience and deep local knowledge, our work is focused on governance, climate action, gender equality, education and leadership, inclusive growth, and international cooperation. We work in more than 20 countries through our 17 permanent country offices and programs across Asia and the Pacific, supported by a headquarters in San Francisco and an office in Washington, DC. Our funding comes from a diverse array of bilateral and multilateral development agencies, foundations, corporations, and individuals.