| At Arla, we do so much more than making some of the world’s favorite dairy products! We bring tasty inspiration to the world with one of the healthiest foods known to this world – MILK! We are the farmer-owned dairy cooperative behind the well-known global and regional brands like Arla®, Lurpak®, Castello®, DANO®, Puck® in over 100 countries around the world. In Bangladesh we became part of daily life of millions of Bangladeshi people with the most loved milk brand of the country DANO!
To strengthen our continuous business growth ambition in Bangladesh, Arla Foods is currently looking for a young, energetic and talented individual for the position of Brand Executive.
Brand Executive
Job Location: Dhaka
KEY RESPONSIBILITIES
- Generate innovative ideas to change, improvise and develop promotional strategies and action plans.
- Developing, implementing and executing marketing plans.
- Analyzing competitors of the brand, pricing, and positioning of the Brand and suggest action plan accordingly.
- Gather market/competitor/market activity insights through formal, informal research, data analysis, market visit; and generate action plan accordingly to the findings.
- Working closely with design agencies and assisting with new product launches.
- Writing and/or supervise content crafting for brand promotions and communications.
- Liaison with advertising agency to supervise advertising and promotional campaigns.
- Planning and execution of all communications and media actions on all channels, including online and social media.
- Responsible for packaging, labeling, and marketing planning of the Brand.
- Monitor product distribution and consumer reactions.
- Any other assignment assigned by line manager.
KEY QUALIFICATIONS
- BBA with major in Marketing from reputed university.
- Freshers are welcome, however ≥1-2 years of experience in Sales and Marketing in a business organization or at least university clubs will be considered as advantage.
- Experience working with marketing/club projects will be added advantage.
- Good Communication, Computer skills and Stakeholder Management Skills are required.
SALARY
Negotiable
OTHER BENEFITS
- Festival Bonus
- Provident Fund
- Gratuity
- Group Life Insurance and Hospitalization benefit including OPD
- Performance Bonus
Only short-listed candidates will be called for the interview through standard recruitment process. Arla Foods Bangladesh reserves the right to accept or reject any application without assigning any reason whatsoever.
Application Deadline: March 25, 2021 |
