Company: Arani Advertising Ltd.

Industry: Digital Advertising | Brand Communication | Integrated Marketing

Location: Dhaka, Bangladesh

Employment Type: Full-Time

Vacancy: 1

Salary: Negotiable & Highly Competitive (Based on experience, expertise, and strategic capability)

About the Role

Arani Advertising Ltd. is seeking a Strategic Planner with deep experience in digital advertising and integrated communication. This role is designed for a seasoned professional who can lead strategy development, mentor teams, influence creative direction, and drive measurable business impact for national and international brands.

The ideal candidate must have strong agency exposure, digital-first thinking, and the ability to translate insights into powerful brand and campaign strategies.

Key Responsibilities

• Lead end-to-end strategic planning for digital, ATL, BTL, and integrated campaigns
• Develop brand strategy, communication frameworks, and campaign roadmaps
• Conduct consumer, market, and competitor research to generate actionable insights
• Collaborate closely with Creative, Digital, Media, and Account teams to guide execution
• Define campaign KPIs, performance metrics, and optimization strategies
• Play a key role in new business pitches, proposals, and client presentations
• Mentor junior planners and contribute to building a strong strategy culture within the agency
• Stay updated on digital trends, platforms, data tools, and emerging technologies

Required Qualifications

Education

• Bachelor’s or Master’s degree in Marketing, Business, Communication, or a related field
• MBA or specialized certification in Strategy / Digital Marketing is preferred

Experience

• Minimum 3 years+ of proven experience in:
• Digital advertising agencies
• Creative/integrated ad firms
• Media or brand consulting environments
• Strong portfolio of digital-led campaigns and brand strategy work

Core Competencies

• Advanced strategic thinking & analytical ability
• Strong understanding of digital ecosystems, platforms, and performance marketing
• Excellent presentation, storytelling, and client-facing skills
• Ability to align business objectives with creative and media strategies
• Leadership mindset with the ability to influence cross-functional teams
• Comfortable working in fast-paced, deadline-driven agency environments

Why Join Arani Advertising Ltd.?

• Opportunity to shape high-impact national & development sector campaigns
• Work with a senior leadership team and diverse client portfolio
• Platform to influence agency strategy, culture, and growth
• Competitive compensation and professional growth opportunities

How to Apply

Interested candidates are requested to send:

• Updated CV
• Portfolio/case studies (mandatory for shortlisting)

Email: info@araniad.com
Subject Line: Application for Senior Strategic Planner

OR

Application Deadline: March 25, 2026

For more information please visit: www.araniad.com