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Develop and implement comprehensive marketing and sales strategies to achieve divisional targets.
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Align marketing and sales plans with overall business objectives and market opportunities.
Conduct market research to identify trends, customer needs, and competitive landscape in the ceramic industry.
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Analyze market data to inform product development, pricing strategies, and promotional activities.
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Lead and manage the sales team, setting clear goals and performance expectations.
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Monitor sales performance and implement strategies to achieve or exceed sales targets.
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Develop and maintain relationships with key customers, distributors, and industry partners.
Plan and execute marketing campaigns, including product launches, trade shows, and digital
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marketing initiatives.
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Oversee the creation of marketing materials such as brochures, catalogs, and digital content.
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Utilize various marketing channels (online and offline) to promote products and brand awareness.
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Collaborate with product development teams to ensure alignment with market demands and customer preferences.
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Provide input on product design, features, and enhancements based on market feedback.
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Enhance the brand’s position in the market through consistent messaging and high-quality marketing activities.
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Ensure brand guidelines are followed across all marketing and sales materials.
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Implement and manage CRM systems to track customer interactions, preferences, and feedback.
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Use CRM data to develop targeted marketing and sales strategies.
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Develop and manage the marketing and sales budget, ensuring efficient allocation of resources.
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Monitor expenses and ensure activities are within budgetary constraints.
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Recruit, train, and mentor marketing and sales staff to build a high-performing team.
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Foster a collaborative and motivated team environment.
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Track and report on key performance indicators (KPIs) for marketing and sales activities.
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Provide regular updates to senior management on progress, challenges, and opportunities.
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Stay updated with the latest marketing and sales trends, technologies, and best practices in the ceramic industry.
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Implement innovative tactics to stay ahead of competitors and drive growth.
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Ensure all marketing and sales activities comply with relevant laws and regulations.
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Maintain high ethical standards in all business practices.