Terms of Reference (ToR)

Development of Audio-Visuals for the
Communication with Communities (CwC) Program
PD REFERENCE - PD-DHK-0059

1. Summary

ToR for: Creative Agency/Firm

Category: National Professional Video Developer

Program: Action Against Hunger Bangladesh Communication with Communities
Program

Duration of contract: 60 calendar days from signing of the contract

2. Action Against Hunger | Action Contre la Faim

Created in 1979, our Non-Governmental Organization (NGO) – Action Against Hunger – is fighting against hunger in the world. Its mission is to save lives eradicating hunger through the prevention, detection, and treatment of malnutrition, in particular during and after emergency situations caused by conflicts and natural disasters. Today, Action Against Hunger is a major player in the fight against hunger in the world. Structured on an international network, our organization provides a coordinated response in nearly 50 countries. Our priority is to have effective actions in the fields and testify about vulnerable population. Since the reasons for hunger are many, our response is multi-sectoral based on solid expertise.

3. Communication with Communities (CwC) and its focus

Communications with Communities (CwC) is an emerging field of humanitarian response that helps to meet the information and communications needs of people affected by crisis. CwC is based on the principle that information and communications are critical forms of aid, without which disaster survivors cannot access services or make the best decisions for themselves and their communities. People working on CwC help disaster survivors to access the information they need and communicate with people assisting them. Communication is a two-way process, and effective CwC strategies facilitate dialogue between survivors and responders, both local and international. CwC projects establish ways disaster survivors can source the information they need and ensure their voices are heard by responding agencies. CwC work utilizes all available communications channels, including audio/video contents, newsletters and face-to-face conversations. CwC is also an essential element in ensuring accountability and transparency, which require the effective exchange of information between disaster survivors and responders. In the case of self-help information—such as advice on treating diseases at home, especially for those who cannot be reached by conventional aid—CwC delivers informationas a form of life-saving assistance

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