• Manage day-to-day operations of My Aarong Rewards and Club Taaga loyalty programs including registration management, resolving technical system issues, customer service issues, and campaign deployments.
• Ensure membership base growth through initiatives and build subsequent loyalty through repeat purchases, growth of average basket value, and overall customer lifecycle management.
  
• Design and implement special events to reach prospective and existing members as well as develop marketing techniques that will drive new customer acquisition.
• Plan and execute seasonal partnership campaigns and promotional offers for loyalty members.
• Keep the membership base updated on the latest campaigns through multi-channel marketing strategies.
  
• Design micro-segmentation campaigns using recency, frequency, monetary (RFM) methods, and ensure ‘always on’ personalized communications.
• Provide management insightful data on membership base through periodic presentations and reports.
• Oversee the voice of customer management through call center and feedback channels. Ensure management level reporting
• Drive ongoing market research and product development projects.
• Work closely with the retail and marketing departments to execute business campaigns.
• Ensure team development through coaching and training to achieve department goals.
• Coordinate with different departments to mitigate day-to-day issues and enhance productivity

Safeguarding Responsibilities

• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action
• Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so

Education:

• A Bachelor Degree (preferably a BBA) from any reputed university

Experience:

• Preferably 5-6 years of work experience in Customer Relationship Management (CRM)

Preferred Qualifications:

• Knowledge of marketing strategies, online/offline media, digital marketing tools, e-commerce, and project management.
• Understanding of budgeting and campaign management.
• Excellence in multitasking, planning, and evaluation.
• Must have effective communication, interpersonal, and negotiation skills