Request for Proposal (RFP)

Capacity building on Market Systems Development (MSD) Approach

A. Background

WorldFish is an international, non-profit research organization that harnesses the potential of fisheries and aquaculture to reduce hunger and poverty. In the developing world, more than 1 billion poor people obtain most of their animal protein from fish and 250 million depend on fishing and aquaculture for their livelihoods. The WorldFish mission is to strengthen livelihoods and enhance food and nutrition security by improving fisheries and aquaculture. We pursue this through research partnerships focused on helping those who stand to benefit the most—poor producers and consumers, women and children.

Feed the Future Bangladesh Aquaculture and Nutrition Activity, hereinafter referred to as Activity, is a five-year (2018-2023) award made by United States Agency for International Development (USAID) to WorldFish in February 2018. Its aim is to sustain positive aquaculture sector growth in south-west Bangladesh through an inclusive Market Systems Approach (MSA).

It builds on the achievements of the six-year USAID Aquaculture for Income and Nutrition (AIN) project -ended 2017, which saw livelihoods of small-scale fish farmers improve through increased production and quality of tilapia, carp, shrimp and prawn in the Feed the Future Zone of Influence (ZOI) of 21 districts which includes entire Khulna and Barisal divisions and five districts (Madarupur, Shariatpur, Gopalgonj, Faridpur and Rajbari) of Dhaka divisions.

The Activity takes an MSA where the emphasis is on facilitation rather than direct implementation. The Activity will identify critical underlying issues constraining the sector and encourage co-investment by private sector companies and local Non-Government Organizations (NGOs) through sub-grants to address these issues. A key principle is to encourage capacity building in existing value chain actors rather than establishing unsustainable capacity that will disappear at the end of the Activity.

Activity Goal: The goal of the Activity is to achieve inclusive aquaculture sector growth through a market system approach.

The specific objectives of Activity are:

Objective 1: Increased productivity of aquaculture production systems

Aquaculture development in Bangladesh has been constrained by a lack of high-quality seed and feed, as well as poor management practices. To address these, the Activity, in collaboration with private sector actors, aims to increase:

  • Availability of improved fish seed
  • Availability of affordable, high-quality fish feed, and
  • Adoption of best pond management practices.

Objective 2: Strengthened aquaculture market systems, with particular attention to expanding opportunities for women and youth

Aquaculture market growth has been driven by increased production. However, despite clearly expressed consumer concerns over the farmed fish safety and quality, post-harvest handling and market supply chains are poorly managed. The result is reduced profitability across many key aquaculture value chains, threatening the sustainable growth of the sector. Meanwhile, despite the growing importance of farmed fish in the national economy, the sector has little representation in policy-making bodies or ability to consumer concerns. To address these issues the Activity, in collaboration with private sector actors, will:

  • Increase market linkages,
  • Increase engagement of the private sector in aquaculture markets and
  • Improve enabling environment for inclusive aquaculture sector growth.

Objective 3: Increased awareness and adoption of nutrition-related behaviours, with a particular focus on women and youth

Despite considerable progress, under-nutrition rates remain high for the poor and vulnerable. Poor dietary quality leads to inadequate consumption rates of key vitamins and minerals, contributing to childhood stunting, cognitive impairment, reduced productivity and lowered earning potential, thereby undermining national development. These issues can be addressed through increased fish consumption hence, the Activity will, in a gender equitable manner, focus on:

  • Increase nutrition awareness and practices and
  • Improve access to diverse and nutritious food.

Activity Target

  • 400,000 men, women and youth in the Feed the Future ZOI have access to improved access to better quality aquaculture inputs, services, and/or market channels
  • 30 percent expansion of investment by the private sector in the Feed the Future ZOI in aquaculture production and market related to inputs and services (seed, feed, production/ market related information, technology, etc.)
  • 30 percent increase in productivity from ponds and ghers in the Feed the Future ZOI
  • 20 percent increase in the number of households adopting improved nutritional practices (consumption of nutritious food, dietary diversity and hygiene practices)

To achieve its goals and objectives, the Activity needs to develop the capacity of staff on inclusive market systems approaches. As a part of capacity building initiatives, the Activity is planning to recruit a consulting firm/consultant(s) to conduct training on building knowledge and skills on MSD approaches for the Activity team. This will help to develop the capacity of the Activity teams to understand MSD approaches; basic principles, facilitation skills, and intervention design in the aquaculture sector.

B. Objective

The purpose of this training is to transfer/build advanced knowledge and skills on inclusive MSD approaches. It is also expected that the consulting firm/Consultant(s) will bring on board new insights and strategies based on the current thinking of different donors and especially USAID. Both theoretical and practical experiences and examples will be the best way to understand the approaches and will be appreciated by the team.

The main purpose of this training is to build capacity on:

  • Principles of Market Systems Development (MSD) Approaches
  • Design of different interventions; identification and negotiation with potential partners in the aquaculture sector following an MSD approach
  • Management of private partners and facilitation of implementation of different interventions
  • Increasing knowledge to develop appropriate tools and techniques to capture the results of MSD interventions

C. Scope of work

The consulting firm/Consultant(s) will work in close coordination with the MSD team of the Feed the Future Bangladesh Aquaculture and Nutrition Activity to undertake the tasks outlined in the Methodology & Activities section.


The consultant is expected to deliver the following key outputs:

  • Five-day long training for the Activity team
  • Soft and hardcopies of all prepared PowerPoint presentations and related literature reviews
  • Complete training manual and modules on market system


  • Preparation of the training materials and consultation with Activity team members (MSD, MEL, Grants, Cross cutting e.g. gender, nutrition, communication and environment)- (5 days)-  24 November 2018
  • Conducting the training sessions (5 days)- 30 November 2018
  • Report writing and submission (2 days)- 6 December 2018

D. Methodology & Activities

  • Desk review of Activity and relevant USAID documents
  • Consultation with Activity teams includes MSD, MEL, Grants and cross cutting
  • Prepare training session plan and materials and share with MSD team
  • Conduct participatory training
  • Prepare a training report

E. Technical Proposal Parameters  

The technical proposal (max. 6 pages) should include the following elements:

  • Description of the firm/individual(s) capabilities and related experience
  • Proposed resource needs
    • Staff members who will be assigned to this account; percentage of their time, which will be devoted to this account
    • Description of staff experience and competencies
    • Estimated implementation timeline
  • Detailed modality of possible training
  • Proposed training plan timeline and budget
  • Identify challenges that could be addressed and mitigated
  • References- please include names, contact numbers and the main type of services that the Firm/Consultant(s) provides/provided current/former clients

F. Required Documentation

It is mandatory for bidding consulting firm/Consultant(s) to submit documentary evidence demonstrating their legal, taxation and financial status. This includes:

  • A certificate of incorporation (for individual companies, a trade license);
  • Joint stock registration certificate (if applicable)
  • An organisational organogram of key personnel, inclusive of the names of such personnel;
  • Tax Identification Number (TIN);
  • VAT registration number;
  • Proof of a segregated account (providing the name and address of such an account);
  • Other valid papers (Provided by Government institutions)

The consulting firm/Consultant(s) must bear all Annual Income Tax (AIT)

Percentage of VAT and total amount of VAT should be mentioned in the proposal.

G. Submission Details

The technical and cost proposal must be submitted no later than the date and time listed on the cover page to the following address: In the course of preparing your proposal, it shall be your responsibility to ensure that it reaches the address below on or before the deadline.  Proposals that are received by WorldFish after the deadline indicated above, for whatever reason, shall not be considered for evaluation.

Proposal to be submitted to:

Interested consulting firm/Consultant(s) should submit the both technical and financial proposal by 10 November 2018 before 5:00 pm to the address mentioned below.  
Procurement and Administrative Manager,
WorldFish Bangladesh and South Asia
House 2/B, Road 4, Block B, Banani, Dhaka.

The bidders must submit two (2) copies of each of the Technical and Financial proposal in 2 (two) separate sealed envelopes clearly marked on the envelope with “TECHNICAL PROPOSAL” and “FINANCIAL PROPOSAL” and the 2(two) envelopes shall then be sealed in an outer envelope bearing RFP Reference, subject, the address of WorldFish Proposer’s name and address. It must be taken care that the technical proposal must not mention any information related to financial proposal; otherwise the submission will be rejected. Upon delivery, applicants may request a stamped receipt confirming timely submission. Please note that incomplete proposals will not be reviewed

The work is estimated to take place during a period of maximum 15 days, beginning on or around 15 November 2018. The proposal review and selection process is estimated to be completed by 13 November 2018.

Payment Terms:

100% payment shall be made after submission of works and duly acceptance by contract administrator.

Validity of Offers
Offers must remain valid for at least one hundred and Ninety (90) calendar days after the offer deadline. Failure to submit complete and accurate information requested from the RFP is grounds for disqualification from award

Questions and Clarifications
All questions and/or clarifications regarding this RFP must be submitted via email to no later than 05 November 2018. All correspondence and/or inquiries regarding this solicitation shall reference the RFP number in the subject line. No phone calls or in-person inquiries will be entertained; all questions and inquiries must be in writing.

Basis for Award
WorldFish intends to award a service agreement resulting from this solicitation to the responsible bidder whose proposal represents the best value to USAID’s FtF project after evaluation of the following criteria, with the weights applied accordingly:

Proposed Technical Plan                                                                                    30 Points
The bidder shall be evaluated on the overall understanding of the scope of work, specifically, the technical plan as well as its innovative approach and ideas.

Key Personnel and Staffing Plan                                                                       20 Points
The bidder’s key personnel and staffing plan shall be evaluated on the experience of the team members with similar projects, how they will effectively manage the scope of work based on the bidder’s technical strategy.

Past Performance and Experience                                                                   20 Points
The bidder shall be evaluated on the experience the firm has with related projects of similar scope and size in Bangladesh. The references listed by the bidder may be contacted to complete a survey.

Cost Proposal                                                                                                         30 Points
Provide an estimate of the cost of the activity in Bangladeshi taka and USD following the cost proposal.
The cost proposal will be evaluated based on the proposed cost to be borne under WorldFish. Value for money is one of the key criteria for the evaluation.

Once the evaluation of offers is completed based on the above criteria, the Cost Proposal will be used in conducting the best value analysis. The combined technical factors above are more important than cost or price. However, WorldFish will not select any offer for award on the basis of a superior technical proposal without considering cost.

The price proposal of all contractors, who have attained minimum 70% score (49 out of 70 point) in the technical evaluation, will be compared. The contract will be awarded to the bidder offering the ’best value for money’. The contract will be awarded to the Contractor based on the cumulative method. The formula for the rating of the Proposals will be as follows:

Rating the Technical Proposal (TP):
TP Rating = (Total Score Obtained by the Offer / Max. Obtainable Score for TP) x 100
Rating the Financial Proposal (FP):
FP Rating = (Lowest Priced Offer / Price of the Offer Being Reviewed) x 100
Total Combined Score:
(TP Rating) x (Weight of TP, e.g. 70%) + (FP Rating) x (Weight of FP, e.g., 30%)
=Total Combined and Final Rating of the Proposal

The proposal obtaining the overall highest score after adding the score of the technical proposal and the financial proposal is the proposal that offers best value for money