Position
Lead Manager, Trade and Product Marketing |
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Trade Marketing:
- Establish clear trade marketing goals, objectives, tactics, executions and plan – to support Sales team and their Channel partners (e.g. Grameenphone, banks, consumer goods)
- Develop monthly and quarterly Trade Marketing business plans to drive our key objectives and align with our annual sales targets
- POSM/Merchandizing: strategy development, plan execution and reporting/monitoring of implementation of POSM
- BTL: strategy development, plan execution, and impact/effectiveness assessment, for BTL activations to create “consumer pull” for all of our Channel partners
- Training: ensure effective Channel training, with Sales team, for all critical Channels
- Align customer segmentation strategy with Sales team, and their Channel partners
- Determine go-forward team structure, resources and allocation of responsibilities, in keeping with “lean and mean” ethos of Telenor Health
Product and Consumer Marketing:
- Develop, execute and measure the results of regional and national promotional product (e.g. new launches) and brand campaigns, aimed at driving awareness and sales conversion
- Develop compelling purchase insights to drive the Marketing and Sales plan, in partnership with Product team
- Analyze the effectiveness of our marketing programming & promotions, and recommend iterations to improve commercial ROI
- Ensure that our brand standards are delivered through all communication touchpoints
- Further maximize the efficiency and effectiveness of the Marketing teams’ contribution to sales lead generation and capture:
- BTL Activations
- SEM/SEO
- B2B Events and Promotions
Business Partner to Sales team:
- B2C: manage and execute scratch-card distribution management – including all inventory management, and coordination with all relevant teams (distribution, logistics, etc.)
- B2B: lead activations, events and employee engagement, to drive customer satisfaction and account upsell
Role KPIs:
- Consumer pull: 5-15% of sales (by Channel) are generated by consumers seeing/experiencing Tonic (and partner) BTL activations, marketing
- Channel partner satisfaction: all POSM/merchandise, BTL activations, and training are delivered to Channel partners On Time In Full, and Telenor Health receive strong positive feedback from partners
- Sales Impact and Efficiency: all campaigns, BTL activations, are measured for their impact on conversion, and we can see improvements as iterations deploy (e.g. version two of activation type/location sees conversion increase by 10%)
- Brand awareness: consumer awareness of the Tonic brand, in Target Groups, increases from 0-5% to 10-15%
You will love it in TH if…
- You are a strong leader with the ability to bring people together, in Marketing and across TH and our Sales partners
- You are analytic and very organized, and enjoy the challenge of solving problems
- You are a natural people-person
We need you to have:
- Business degree in a related field
- 4+ years of Trade Marketing or Retail Operations experience in FMCG and/or Telecommunications
- 2+ years of broader marketing experience (Brand, Customer, Category)
- 2+ years of working with Trade spend
- Ability to travel regularly within Bangladesh (including overnights)
- Excellent capabilities in Microsoft Office, including Excel and Powerpoint
Icing on the cake:
- MBA or another advanced degree
- Experience including direct trade or retail management, or field sales responsibility
- Experience working with a broker sales force
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