Position
Lead Manager, Trade and Product Marketing

Trade Marketing:

  • Establish clear trade marketing goals, objectives, tactics, executions and plan – to support Sales team and their Channel partners (e.g. Grameenphone, banks, consumer goods)
  • Develop monthly and quarterly Trade Marketing business plans to drive our key objectives and align with our annual sales targets
  • POSM/Merchandizing: strategy development, plan execution and reporting/monitoring of implementation of POSM
  • BTL: strategy development, plan execution, and impact/effectiveness assessment, for BTL activations to create “consumer pull” for all of our Channel partners 
  • Training: ensure effective Channel training, with Sales team, for all critical Channels 
  • Align customer segmentation strategy with Sales team, and their Channel partners
  • Determine go-forward team structure, resources and allocation of responsibilities, in keeping with “lean and mean” ethos of Telenor Health

Product and Consumer Marketing:

  • Develop, execute and measure the results of regional and national promotional product (e.g. new launches) and brand campaigns, aimed at driving awareness and sales conversion
  • Develop compelling purchase insights to drive the Marketing and Sales plan, in partnership with Product team
  • Analyze the effectiveness of our marketing programming & promotions, and recommend iterations to improve commercial ROI
  • Ensure that our brand standards are delivered through all communication touchpoints
  • Further maximize the efficiency and effectiveness of the Marketing teams’ contribution to sales lead generation and capture:
    • BTL Activations
    • SEM/SEO
    • B2B Events and Promotions

 Business Partner to Sales team:

  • B2C: manage and execute scratch-card distribution management – including all inventory management, and coordination with all relevant teams (distribution, logistics, etc.)
  • B2B: lead activations, events and employee engagement, to drive customer satisfaction and account upsell

Role KPIs:

  • Consumer pull: 5-15% of sales (by Channel) are generated by consumers seeing/experiencing Tonic (and partner) BTL activations, marketing
  • Channel partner satisfaction: all POSM/merchandise, BTL activations, and training are delivered to Channel partners On Time In Full, and Telenor Health receive strong positive feedback from partners
  • Sales Impact and Efficiency: all campaigns, BTL activations, are measured for their impact on conversion, and we can see improvements as iterations deploy (e.g. version two of activation type/location sees conversion increase by 10%)
  • Brand awareness: consumer awareness of the Tonic brand, in Target Groups, increases from 0-5% to 10-15%

You will love it in TH if…

  • You are a strong leader with the ability to bring people together, in Marketing and across TH and our Sales partners
  • You are analytic and very organized, and enjoy the challenge of solving problems
  • You are a natural people-person

We need you to have:

  • Business degree in a related field
  • 4+ years of Trade Marketing or Retail Operations experience in FMCG and/or Telecommunications
  • 2+ years of broader marketing experience (Brand, Customer, Category)
  • 2+ years of working with Trade spend
  • Ability to travel regularly within Bangladesh (including overnights)
  • Excellent capabilities in Microsoft Office, including Excel and Powerpoint

Icing on the cake:

  • MBA or another advanced degree
  • Experience including direct trade or retail management, or field sales responsibility
  • Experience working with a broker sales force

If you are competent enough then drop your CV with a cover letter to this email ID: hr@telenorhealth.com. Please mention the position in subject line. Deadline: 14th June 2018.