Terms of Reference (ToR)
for
The Selection of a Communication Agency

The ready-made garments (RMG) workers, despite their significant contribution to the national economy and global fashion industry, remain outside the purview of formal banking services. They have limited or no access to relevant, quality and affordable banking products and services. Sarathi – Progress through Financial Inclusion is a 30-month project (January 2018 - June 2020), jointly funded by MetLife Foundation and Swisscontact. It is working with commercial banks and RMG factories in Bangladesh to bring RMG workers, especially women, within the sphere of formal banking services and to enable them to conduct financial transactions as account holders and clients.

The project activities are directed to find market-based and scalable solutions that address underlying constraints such as:

• Inadequate financial literacy;
• Lack of access to formal banking services;
• Inadequate commercially-viable business solutions for banks to cater to their needs.

Sarathi, currently in its scale-up phase, is looking to document and inform other relevant market actors about its market systems development approaches in financial inclusion in the context of Bangladesh, particularly in the RMG sector. Sarathi’s aim is to facilitate knowledge sharing and the replication of successful interventions to improve the financial inclusion of RMG workers. The development of communications products and campaigns is integral to this aim.

Click here to download the full ToR

Deadline: 23 October 2018 by 5 pm BDT