PFEC Global started its journey in the year 2006 with a single office in Melbourne. Now we have expanded our office in Sydney. We have also
spanned our operations to Bangladesh with offices in Dhaka and Chittagong. Our professional commitment, hard work, and effective teamwork
have enabled us to come this far. Currently, PFEC Global is representing more than 130 educational institutes including reputed universities,
TAFEs, colleges and schools across the world. Over the years, PFEC Global has admitted more than 10,000 students from both Australia and
Bangladesh for our partner providers.
Now we are looking for Digital Brand Manager who can contribute significantly in future business growth.
| Position Information |
| No. of Vacancies |
01 |
| Position |
Digital Brand Manager |
| Job Location |
Dhanmondi |
Purpose / Direction :
- Understand the markets in which PFEC Global operates in order to lead or take advantage of opportunities
- Develop strategies and tactics to get the word out about PFEC Global and drive qualified traffic
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Develop PFEC marketing activity to achieve company sales targets
Key Accountabilities :
Client and Internal Relationships
- Communicate regularly with key stake holders on marketing activity
- Gain buy in from key stakeholders on annual marketing plan and drive engagement planned activity at various forums / meetings
- Report findings on marketing campaigns to stakeholders
- Develop new channels of distribution to increase revenue
Brand Marketing
- Experiment with a variety of organic and paid acquisition channels — content creation, content curation, pay per click campaigns, event
management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- All social media channels are updated and monitored with engaging content on a daily basis
- Plan and execute all website, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm, present and create new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Video Testimonial from satisfies clients, Positive review on google and facebook
Reporting, Analysis & Administration
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Technical Knowledge, Position Specific Skills and Experience
- Degree in marketing or related field
- Proven working experience in marketing particularly digital Position Specific marketing
- Demonstrable experience in leading and managing SEO/SEM, marketing database, Youtube, website, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, )
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Ability to identify opportunities for growth and incremental opportunities with client partners
- Advanced written and verbal communication skills
- Proven ability to adapt to changing work environments
- Demonstrated ability to meet set targets
- Knowledgeable in Word, Excel, Outlook
Salary: BDT 80,000 to 1,50,000 per month
Others Benefits: As per company policy |
