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TERMS OF REFERENCE Marketing of Private Training Providers (PTP) and awareness creation activities among relevant stakeholders About Sudokkho Sudokkho is a 5-year private sector skills training and employment programme, funded by DFID and SDC and implemented by Palladium in a consortium with Swisscontact and the British Council. The programme seeks to test and scale-up market-driven quality skills training systems within the Readymade Garments (RMG) and Construction sectors that will stimulate further investment in training by trainees, private training providers and employers. The programme’s target is that 110,000 poor people, including women and disadvantage populations, will earn increased income in skilled or semiskilled jobs after successful completion of training. The programme supports Private Training Providers (PTPs) and Industry-based training initiatives Sudokkho builds upon the Bangladesh government’s TVET reform agenda in coordination with the Directorate of Technical Education (DTE) of the Ministry of Education (MoE). The Government of Bangladesh (GoB) supports initiatives that facilitate greater involvement of the private sector to ensure skills training is relevant and of high quality, thereby increasing post-training employment opportunities, as stipulated in the National Skills Development Policy 2011. Sudokkho also supports Industry Skills Councils (ISC) in the concerned sectors, strengthening their institutional capacity and key functions. In addition, the programme works with training consultancy service providers (TCSP) at national level, for sustainable long-term skills development services. Contract Duration and Timeline The contract will be given in two phases.
Required Profile of the Service Provider The service provider (marketing, event management, activation firm) should meet the following criteria: 1) Experienced in designing and implementing marketing and awareness creation campaign for small and medium sized enterprises. 2) A track record of carrying out marketing, promotional and awareness campaigns for the private sector. 3) Thorough understanding of the requirements of Private Training Providers (PTP) and their target markets (RMG and construction industries, potential trainees / job seekers – RMG sewing machine operators / garments workers, electrician, mason, plumber, rod bender, welder etc.) 4) Qualified trainers for building capacity of PTPs, produce marketing guideline or manuals 5) Track record of organizing large events (workshop, seminars). Preparing and managing guest list, invitation, logistics, branding, PR and media coverage, event photography and other support Proposal Requirements and Submission Details 1) Technical proposal should not be prepared by copy / pasting, paraphrasing content from this ToR. Emphasis rather should be given to make the proposal reflect creative and cost-effective ideas that will ensure fulfilment of the given objectives and impact of implemented activities. 2) Following weblinks can be refereed to for developing an understanding of PTPs. Bidders are encouraged to do their own thorough background work and develop proposals accordingly. http://montagebd.com/ 3) The financial proposal (budget) should provide detailed breakdown of all costs and include fees of each personnel in the proposed team. 4) Proposals (Technical and Financial) must be submitted sent by 17:00 (Bangladesh time) on Saturday, 3rd November 2018. 5) Proposals must be submitted only in soft-copy format with a cover letter signed by a competent authority of the tendering organization. Please email proposals to info@sudokkho.org. Write the subject as “Marketing of PTPs and awareness creation activities”. Pre-bidding Briefing Session A pre-bid briefing session will be held on Thursday, 25th October 2018. Registration request to attend the session must be submitted by 17:00 (Bangladesh time) by Monday, 22nd October 2018 to info@sudokkho.org ; Sudokkho will confirm the registration, time and venue for the session via email and/or phone. |
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